Tick - the micro-video platform that shows us all...how to
by Startacus Admin
We take a look at Tick, the Micro-video platform that allows you to create stories in minutes and learn in seconds...
The internet is the sum of all human knowledge. And cats. If we need to know how to do literally anything, we can simply search ‘How to…’ and we’ll get the answer and several hundred different step-by-step guides and videos. The downside to this is that we often have to watch the first few minutes of a dozen videos before we find one that is of the right quality, exactly what we need, made by someone who knows what they’re talking about, and to determine that it isn’t a prank in which a screaming visage of horror pops up and gives grandma a heart attack. Enter Tick.
Tick is a London-based startup that aims to provide us with a wealth of how-to videos that cut straight to the point, are easy to follow, and just work.
The app is also an antidote to the flood of depressingly venomous, narcissistic, egotistical, [insert 100 more sad adjectives] videos that are out there currently. Tick is a simple, friendly, altruistic platform where you can learn a new skill in minutes or 
even seconds. When we loaded up their website, we had no idea how to make a cute elephant face on the top of a latte, but 20 seconds later we’re wondering how much a latte machine costs and is there such a thing as a latte machine.
The videos are simple and pieced together in almost a GIF format - each step loops until you are ready to move to the next step, which you do with a simple click or tap, and each step is accompanied by annotations explaining it.
The process of creating a video for the app is just as easy. You record and edit your ‘how-to stories’ right in the app and you’re done, meaning the longest part of the process is now setting up the video rather than editing it.
At the beginning of April, Seedcamp announced that they have led the investment in Tick’s pre-seed round. And for good reason.
Video accounts for approaching 80% of total internet traffic, and we are increasingly realising just how much we can learn via normal people on the internet. A platform that is designed specifically for this purpose is of great value, and we’ll be happy to watch it grow.
You may also be interested in the kind-of related short film app, Minute or Makematic who recently raised £1m to help brands connect with education through bitesize educational animations and video.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Shopper.com, the startup that has created a browser extension to provide online shoppers with the best coupon codes, discounts and deals
Startup and moving into your first office? Here are the key things that you'll need to consider...
With all kinds of Promotional products, come new challenges. Here are 4 surprising stats about the promotional product industry.
Derry-based marketplace startup BookEntertainment is making it easier to book entertainers for a whole host of events, from wedding singers, to bands, to magicians.
Every new business comes with its own unique problems and difficulties, but here are 4 common challenges your new business will face.
Exciting news for London-based space-as-a-service start-up, Bold with its acquisition by Newable
JumpStory, the AI-based digital content platform continues to innovate thanks to its $1 million investment
LINEUP 2020, taking place on 5th March in Derry, has opened up applications for 'The 20', its women in tech startup pitch competition.
How Edinburgh-based startup Folarity is combining big data and artificial intelligence to combat the decline of our forests
The London based business that is on a mission to disrupt the way that young professionals live, work and engage
Published on: 7th April 2019
.png)
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Newable acquires boutique flexible office start-up Bold 3rd Feb 2020 Exciting news for London-based space-as-a-service start-up, Bold with its acquisition by Newable
- Women in tech pitch competition to find all-Ireland startup champion 3rd Feb 2020 LINEUP 2020, taking place on 5th March in Derry, has opened up applications for 'The 20', its women in tech startup pitch competition.
- Lineup 2020 announces key speakers, sponsors and themes 27th Jan 2020 The inaugural LINEUP tech event, happening in Derry, NI has announced key speakers, sponsors and themes for its 5th March event.
- Ideation NI Thon at NI Science Festival sets out to solve global issues 17th Jan 2020 At one-day event Ideation NI Thon, students will get the chance to solve global and local sustainability, environmental, city and health problems.
