Threads Styling Secures $12m to Further Expand E-Commerce and Live Commerce Channels
by Startacus Admin
Luxury chat-based shopping platform, Threads Styling secures major investment to expand its product offering and support business growth.
Threads Styling is the leading global luxury chat-based shopping platform, providing a personalised service over social media and chat-based commerce, with the vision to pioneer a new luxury shopping experience for the next generation of shoppers. Today, Threads is the destination for style inspiration and new brand discovery for its Gen Z and Millennial customers, as well as a key source of industry insight into what’s trending with young luxury consumers.
The round was led by early backers Highland Europe and C Ventures, with participation from BYVP and TriplePoint Capital. The funding will enable Threads to continue to expand its current product offering, allowing it to service clients at 360 degrees whilst amplifying its brand new, curated ecommerce website and dedicated Live Shopping events. The round forms part of a dual-raising strategy that sees Threads give customers a unique opportunity to invest in the company through a crowdfunding campaign with Crowdcube.
Following continued strong growth of the business over the pandemic period, Threads will use the capital from this round to accelerate and build its product offering, diversifying its social first business model to expand and amplify the ways in which it can cater to its clients needs. The round follows Threads’ recent launch of an ecommerce platform and a dedicated Live Shopping strategy, expanding the ways in which clients can be inspired and engage with the Threads brands.
Following this significant backing from institutional investors, Threads is also opening its doors to its community of loyal customers and the next generation of investors, inviting them to participate in its next phase of growth through a crowdfunding campaign with Crowdcube, due to go live later this month. This dual-raising strategy supports Threads client first mission, giving customers the opportunity to become part of the Threads journey by investing in the company themselves, supporting its distinctive vision to pioneer the future of luxury commerce.
Sophie Hill, Founder and CEO of Threads Styling, says: "The landscape of luxury is changing, our experience has proven that combining relatable inspiration with a convenient client first service has answered the needs of the new gen luxury shopper. This new round of investment will drive further expansion of our model through our new ecommerce platform and live shopping events on social media. We're incredibly grateful to our investors for their continued support and, given our community has been an important part of our growth over the years, we're excited to formally welcome the next generation of investors into the Threads family."
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Crowdfunding success for Omni, the vegan dog food brand, reaffirms the recession-proof growth of the pet nutrition industry.
Want to learn a new language? Weeve is an innovative startup that has created an innovative, creative and effective way to help you do just that.
Want to build an investable, scalable tech startup? The Raise Accelerator programme is now open for applications and will help you do just that.
Want to increase visual engagement for your startup's Instagram account? These tips will help you do just that.
Want to gain an edge over your business competitors? Listening to your audience is an absolute must.
The Clothes Doctor mission to fight fast fashion continues as the innovative eco clothing care brand raises £1m to support further growth.
If you plan on using social media to promote your brand, these simple rules will help, increasing both brand awareness and the number of consumers.
High-potential social impact startups from the UK sought for the 9th annual Les Tremplins by Voyage Privé programme.
The lowdown on Danish startup EvodiaBio and its innovative tech that produces sustainable aromas for the food and beverage industry.
Small Business Britain’s ‘How to Grow’ report outlines how small businesses are responding to economic challenges and how they can grow during recession.
Published on: 22nd March 2022
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Vegan Dog Food Brand, Omni Smashes £400K Crowdfunding Target 1st Feb 2023 Crowdfunding success for Omni, the vegan dog food brand, reaffirms the recession-proof growth of the pet nutrition industry.
- Raise Spring Accelerator programme seeking applications for next cohort 30th Jan 2023 Want to build an investable, scalable tech startup? The Raise Accelerator programme is now open for applications and will help you do just that.
- Leading French Travel Co. Offers Mentoring to two UK startups on its prestigious two-month programme 23rd Jan 2023 High-potential social impact startups from the UK sought for the 9th annual Les Tremplins by Voyage Privé programme.
- Small businesses need new model for growth in recession 23rd Jan 2023 Small Business Britain’s ‘How to Grow’ report outlines how small businesses are responding to economic challenges and how they can grow during recession.
