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The upSTART '18 pitching startups at Digital DNA 2018

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by Startacus Admin

Starting with approx 25 disruptive startups and culminating with 1 eventual winner, the upSTART '18 pitching startups at Digital DNA 2018 in Belfast are...

Over the last couple of weeks, team Startacus have been shortlisting startups to pitch at upSTART '18, the startup pitching comp at Digital DNA 2018, that brings together a whole host of top UK and Irish tech startups.

Hosted by Startacus (that's us) the startup pitch competition will play out over 2 rounds - the first round, a 3 minute pitch to judges and audience, with no presentation, showcasing all 25 startups, with a shortlisted 5-6 finalists then pitching on the 'Main Stage' for the chance to be crowned the upSTART champion for 2018.

So without further ado, the shortlisted 2018 upSTART startups are...


CleverBooks is setting standards in using Augmented Reality for education globally. The company is creating STEM-related curriculum-based solution that are used as supplementary material at schools. Thanks to the content of the software, CleverBooks is helping in teaching and learning in equipping kids with necessary 21st century skills.



An online marketplace that allows users to find, book and pay for suitable sports facilities in under 90 seconds.


JadeBlok is an open Innovation protocol utilising AI & Blockchain to resolve Ticket Fraud.

aiPatient revolutionises medical training by creating the first artificially intelligent patients. By enabling the next generation of doctors to practice effectively and examine their own progress, aiPatient believe they can improve patient care.


TravaPlan is a web and mobile platform which makes it convenient for travel organisers, co-ordinators and travellers to collaborate to plan, book and manage their Business Trips while delivering Control and Compliance for Management.

Duel Good Health
Duel Good Health
Dual Good Health uses Virtual Reality to train more people how to save lives. They have created Redo Reality - a VR application for life support training that immerses the trainee in a realistic simulation and uses a physical CPR mannequin for the tracking of depth and speed of chest compression.

Pukket is a two-sided marketplace that creates authentic word-of-mouth at scale by rewarding consumers for sharing the love in the digital space.

The SPORTSIDE App and Platform enables virtual communities to connect, arrange and participate in physical sport.  People of all ages, gender and ability will be able to connect locally with clubs, players, coaches, groups, sporting event organisers and sports marketers increasing localised community sports participation and the physical health of the world.

Popertee is disrupting the property market and changing the way brands book spaces for short term marketing and retail campaigns. Popertee is a platform that uses data to enable brands to search, discover and book the optimum spaces for their campaigns and also to measure the effectiveness of these campaigns.

Smart Routes is a delivery route planning software solution which help large enterprises to more efficiently plan their delivery routes each day.

eola is a mobile-first online booking system and marketplace for the outdoor activity market. In short, they are bringing the outdoors online.


CliniShift is a health technology company that provides mobile app solution for nurses and doctors & staffing solution for the health care sector in Ireland and internationally.

Continually is a new platform for generating more leads by using conversational interfaces (like chatbots).

'When there is more month than money empower your employees to control and budget their income. To have their wage, their way.'

Ugenie is a private membership mobile hub for businesses to more efficiently manage, engage and monetize their existing most valuable asset - their clients! By allowing businesses to customize their digital hub, the Ugenie technology cuts out irrelevant noise which enables clients to get only the most relevant updates and content from the brands which they value.  Further, it provides the customer with an opportunity to connect with other like-minded members of the business community.

Bright Idea
Bright Idea is creating a educational app using VR and AR for children with learning difficulties. Creating a 3D learning experience with machine learning  to empower children and digitalise education.

importwise streamlines the process of importing goods with time and money saving tools and services. Book shipping, pay suppliers, ensure quality and access finance faster and easier than ever before.

StoryTracks provides an engaging Travel Tech platform for Tourism and Corporate clients to create their own bespoke audio-guides and tell their unique stories to the world. A dynamic, scalable platform which brings local stories to life exactly where they took place. StoryTracks aims to become the TripAdvisor for the Snapchat/Instagram generation.

loyalBe is a data-driven marketing platform that allows retailers to engage with and understand who their customers are. We replace outdated loyalty systems with a simple mobile app for consumers which means they can be sent highly-relevant and personalised offers with almost no effort from retailers. We're unique because consumers never have to take out their phones to earn rewards - they just pay with their card as usual.

usebecause convert successful soft skill business books into online interactive courses so that users can learn, retain and use the experience and knowledge of subject matter experts at a fraction of the time, effort and cost of traditional training methods.

A revolutionary way to find and book health and fitness providers from Soft Tissue Therapists to Physiotherapy, from Personal Trainers to Nutritionists. Think Airbnb but for the health and fitness industry. 

Bookaxe better matches people to books they'll love and readers like them, creating a next-gen marketing/research channel for publishers.

"CST have created a personal robot, called Mantis, that easily documents your adventures. CST aims to make life more enjoyable and hassle free by using technology.

They are a young startup based in Ireland and the UK and are preparing to launch our first product the Loop. The Loop is a combination of hardware and software that aims to help educate drivers and reduce distraction driving from smartphones.



KludeOn helps retailers collect in-store customer data through image recognition and augmented reality, to create a more personalised, immersive and seamless shopping experience. Our tools help reduce promotional wastage, in-real time retailers/brands can engage with customers and measure promotional success. 


RewardsWide is a team engagement, performance and incentive app with a growing partner network for brand interaction.  The free app is for individuals, families, work teams and students to engage, participate and learn on a continual basis while banking points and claiming allocated and agreed rewards.


upSTART 2018 Supported by
Startup League
dot tech domains

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Published on: 10th June 2018

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