The target audience knows best: 7 reasons why you need to start listening to your audience

by Startacus Admin

Want to gain an edge over your business competitors? Listening to your audience is an absolute must.

Owner of a business but facing a stunt in growth? If you are looking for ways to overcome this hurdle and enable your business to thrive, you have come to the right place. In a highly-saturated market, you need to be able to make your business stand out from the competition. 

How can you do this, you may ask?

By listening to your audience.

Believe it or not, but your audience knows best - after all, they are the ones who will be buying your products and services. So, if you are now wondering why you should listen to them, we have compiled 7 reasons why:

1. Boost customer loyalty and customer retention

Customer loyalty and customer retention are important aspects that you should take into consideration when owning a business. In order for your business to even generate profits, you will need to attract customers. Better yet - retain customers. By actively listening to your customers and finding out their needs and desires when it comes to your brand and its products, and then fulfilling these demands, customers are more likely to be loyal to your brand and continue to purchase your products.

2. Build meaningful relationships

By showing that you are willing to listen to your audience, this opens up the opportunity for your brand to develop meaningful relationships with your customers. Leading the way for two-way communication is a great way to engage with your customers, whether that is through focus groups or interviews.

3. Inform marketing initiatives

One of the main advantages of listening to your audience that you should take advantage of is that data and insights collected can help inform future marketing decisions. It can be useful in directing the path that your marketing team should take to better attract and appeal to both existing and potential customers.

4. Increase word-of-mouth referrals and recommendations

By effectively listening to your audience and showing them that you appreciate them, this leads to more positive customer experiences which in turn may increase the likelihood of them referring and recommending your brand and its products to their friends and family. 

5. Take full advantage of social media tools

Social media is a revolutionary platform - with many sites constantly adding and updating features, you would be missing out if you don’t leverage social media for your business. In particular, a social listening tool can help you discover what your audience talks about on such platforms, giving you an insight to their perceptions and feelings of your brand and your products. 

6. Improve customer service

Knowing your audience’s pain points from customer feedback and efficiently solving them can help your customer service team get to the root of common problems quickly, fixing issues and answering queries efficiently. Listening to customer feedback and solving criticisms leads to improved business performance and efficiency.

7. Identify weaknesses and opportunities

Being able to identify weaknesses and opportunities (from listening to your audience) for your business can help you add more value to your brand, beyond products and services that you offer. For those wanting to gain a competitive edge in the market, listening and tuning in to your audience is the key.

 

 

Subscribe to our newsletter

If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.

• #business tips
• #marketing
• #customer loyalty
• #customer management

Published on: 25th January 2023