The Take.com- Explore products from your favourite movies
by Startacus Admin
Do you ever come across an idea that is simply so brilliant that you wish you had (and can't believe that you didn’t) come up with it first?
This is precisely how we feel about TheTake.com and we reckon that you will too.
TheTake.com has a very straightfoward premise - it lets you ‘discover products and places from your favouite movies’.
To illustrate, let’s imagine you are watching a Clip from ‘The Hunger Games’ on their site and Katniss is wearing a charming little faux bearskin waistcoat that you reckon would look just smashing on you. You pause the video, hover over said waistcoat and a little link appears which when clicked will show you where you can buy the very same garment or failing that one which is very similar. Just as you would expect, you can then be redirected to an e-store where the purchase can be made.
The same goes for locations - well obviously you won't be able to purchase them - but you can find out exactly where something was filmed with links to all the information on them that you could possibly wish for.
The team is based in New York and was founded by 2013 by Tyler Cooper, Chief Product Officer, Vincent Crossley and Chief Technology Officer Jared Browarnik from Columbia University's business and engineering schools.
A simple idea on the face of it perhaps but the team have plans which far and away surpass the relatively straightforward nature of the business, hoping that the system (and upcoming app) will become the ‘Shazam and Pinterest’ of video content eventually allowing customers to instantly identify products they want to buy at any point they wish during a movie.
We don’t envy them the task that lies ahead - just think of trying to index all of the possible purchasable products from thousands of films one frame at a time and you get a sense of the true complexity of the challenge they face. That’s not to mention the complicated techy stuff connected with syncing / seamlessly integrating the technology with the customers’ viewing experience.
Having said that we reckon that if they get this right, it could really be the one to watch.
Now to find a way to pay for all of the things we want to buy!
If like the folks at TheTake.com, you have a great idea the why not add it to our fab new collaboration space where you can get support from fellow self starters, mentors and investors and most importantly start making things happen!
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Frolo is a social networking app on a mission to connect single parents to likeminded single parents living in the same area.
Know Your Money, the independent financial comparison website, recently conducted research to find out which UK cities are best to start a business outside of the capital.
University digital academy SurreyIDEA, to scrap tuition fees like a conventional university, for investment in their students’ enterprises.
Starting up a business is difficult. To help, here are 5 things you need as a startup business.
Creating a website can be both costly and time-consuming. So here's 7 ways you can build a budget-friendly website.
Premium fashion resale service Cudoni secures £1.4m investment to support brand growth internationally at a time when the secondary fashion market is booming fuelled by consumer concerns for sustainability.
ESTHER, a pocket-to-pocket giving app which allows a user to give directly to an individual living in poverty, wins an all-expenses paid trip to New York.
The FinTech startup that's using blockchain to make the financial side of filmmaking easier
The London based startup that's created a game that inspires children to code and teaches professional programming skills.
So much is written about how people should go about starting a business, but little is said about whether someone should start one! These are the question we should be asking...
Published on: 20th July 2014
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- ESTHER set for success with New York prize 24th Jun 2019 ESTHER, a pocket-to-pocket giving app which allows a user to give directly to an individual living in poverty, wins an all-expenses paid trip to New York.
- Experiential learning initiative mTech.Academy to build on year 1 success 20th Jun 2019 NI experiential learning initiative mTech.Academy announces plans to expand it's programme for the 2019/20 academic year.
- Stashbee announces £1.6m funding round on Seedrs 17th Jun 2019 Stashbee, the online sharing-economy platform for storage space, has announced a £1.6m funding round on leading European investment platform Seedrs.
- The upSTART finalists at Digital DNA 2019 13th Jun 2019 upSTART, the startup pitch competition at Digital DNA 2019 will see over 20 disruptive NI-based startups pitch to determine who will win an all-expenses paid trip to explore the New York tech scene.
