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The Explore products from your favourite movies

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by Startacus Admin logoDo you ever come across an idea that is simply so brilliant that you wish you had (and can't believe that you didn’t) come up with it first?

This is precisely how we feel about and we reckon that you will too. has a very straightfoward premise - it lets you ‘discover products and places from your favouite movies’.

To illustrate, let’s imagine you are watching a Clip from ‘The Hunger Games’ on their site and Katniss is wearing a charming little faux bearskin waistcoat that you reckon would look just smashing on you. You pause the video, hover over said waistcoat and a little link appears which when clicked will show you where you can buy the very same garment or failing that one which is very similar. Just as you would expect, you can then be redirected to an e-store where the purchase can be made.  

The same goes for locations - well obviously you won't be able to purchase them - but you can find out exactly where something was filmed with links to all the information on them that you could possibly wish for.

The team is based in New York and was founded by 2013 by Tyler Cooper, Chief Product Officer,  Vincent Crossley and Chief Technology Officer Jared Browarnik from Columbia University's business and engineering schools.  

TheTake A simple idea on the face of it perhaps but the team have plans which far and away surpass the relatively straightforward nature of the business, hoping that the system (and upcoming app) will become the ‘Shazam and Pinterest’ of video content eventually allowing customers to instantly identify products they want to buy at any point they wish during a movie.

We don’t envy them the task that lies ahead - just think of trying to index all of the possible purchasable products from thousands of films one frame at a time and you get a sense of the true complexity of the challenge they face. That’s not to mention the complicated techy stuff connected with syncing / seamlessly integrating the technology with the customers’ viewing experience.

Having said that we reckon that if they get this right, it could really be the one to watch.   

Now to find a way to pay for all of the things we want to buy!

If like the folks at, you have a great idea the why not add it to our fab new collaboration space where you can get support from fellow self starters, mentors and investors and most importantly start making things happen!

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Published on: 20th July 2014

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