The Startup that will pay for your wedding
by Startacus Admin
We have seen some unusual Startup business models in our time but this one pushes the level of anything even we have come across.
The innocuously named SwanLuv gives away free weddings for ever-lasting marriages, but it’ll cost you big if you ever get a divorce.
The team behind Swan Love have created the oddly structured startup in response to the increasingly transient nature of relationship, spurred on in part by the proliferation of dating apps such as Tinder.
Soon-to-be married couples can apply to receive USD 10,000 towards their wedding, with no strings attached- well that is providing they stay together forever.
It’s actually a pretty simple concept. The whole thing works something like an investment scheme, accept you don’t pay-in unless you breach contract to stay together forever. If that happens then you will be required to pay back the group’s initial investment in your marriage (plus interest) with this money being used to fund future weddings.
Couples can apply online for free, and will be selected based on a number of criteria, which includes the use of a social media algorithm that determines a couple's likelihood of staying together for the long-haul!
Although some might question the morality of a startup that uses a financial incentive to prevent miserable couples from accessing a divorce, and others will wonder about the profitability of such an idea should the divorce rate fall below the much quoted 50% mark, but you have to admit its a pretty nifty idea!
SwanLuv will be launching in February 2016, and we predict rather alot of enthusiastic discussion ahead!
The startup that is on a mission to helps writers improve their productivity...
Blitzz join Locpin and ThriveMap who have already received investment as part of this year’s Drive with Belron accelerator programme.
Here are some of the key reasons why building a remote team could help your startup...
If you’re uncertain or need a few extra tips on the best way to hire new employees, here are a few points that will help you out.
GreenJinn has just launched its crowdfunding campaign on Crowdcube. They’re raising £600,000 to add new brands, shops & take their technology to the next level.
Talent take note. At Jobbio HIGHER, you'll be able to network & connect with some of the UK’s best tech companies & high-growth startups...
EmptyChair are building an online marketplace, but not for rooms, cars or beauty treatments, but instead to change the way people discover, book and host workshops & classes in London.
Applications are open for the Arsenal Innovation Lab, a fab looking 10-week programme for startups to test & demonstrate their products or services with one of the leading clubs in world football.
OfferMoments, the Minority Report style billboard creators, aim to disrupt the growing £1billion OOH advertising market, after a £1.5m cash injection to fund a brand new project.
The rate of inflation in the UK in August hit a 4 year high at 2.9% after being in decline for the previous 2 months. What impact might this have on UK business?
Published on: 10th December 2015
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Belron announce £50k investment in video engagement platform providers, Blitzz 18th Sep 2017 Blitzz join Locpin and ThriveMap who have already received investment as part of this year’s Drive with Belron accelerator programme.
- Arsenal Innovation Lab scouts top startups for new ten-week programme 14th Sep 2017 Applications are open for the Arsenal Innovation Lab, a fab looking 10-week programme for startups to test & demonstrate their products or services with one of the leading clubs in world football.
- Minority Report style billboard Startup raises £1.5m for new under wraps innovation 13th Sep 2017 OfferMoments, the Minority Report style billboard creators, aim to disrupt the growing £1billion OOH advertising market, after a £1.5m cash injection to fund a brand new project.
- As UK inflation rises to 2.9% in August, what impact might this have on UK business? 13th Sep 2017 The rate of inflation in the UK in August hit a 4 year high at 2.9% after being in decline for the previous 2 months. What impact might this have on UK business?
