Startacus Join Now! /
View Our Toolkit

The Startup that will pay for your wedding

Startacus RSS

by Startacus Admin

The Startup that will pay for your weddingWe have seen some unusual Startup business models in our time but this one pushes the level of anything even we have come across.

The innocuously named SwanLuv gives away free weddings for ever-lasting marriages, but it’ll cost you big if you ever get a divorce.

The team behind Swan Love have created the oddly structured startup in response to the increasingly transient nature of relationship, spurred on in part by the proliferation of dating apps such as Tinder.

Soon-to-be married couples can apply to receive USD 10,000 towards their wedding, with no strings attached- well that is providing they stay together forever.

It’s actually a pretty simple concept. The whole thing works something like an investment scheme, accept you don’t pay-in unless you breach contract to stay together forever. If that happens then you will be required to pay back the group’s initial investment in your marriage (plus interest) with this money being used to fund future weddings.

Couples can apply online for free, and will be selected based on a number of criteria, which includes the use of a social media algorithm that determines a couple's likelihood of staying together for the long-haul!

Although some might question the morality of a startup that uses a financial incentive to prevent miserable couples from accessing a divorce, and others will wonder about the profitability of such an idea should the divorce rate fall below the much quoted 50% mark, but you have to admit its a pretty nifty idea!

SwanLuv will be launching in February 2016, and we predict rather alot of enthusiastic discussion ahead!

The Startup that will pay for your wedding

Startacus RSS
Business DealsSubmit Your Startup
Win TicketsNetwork and Collaborate
Our Latest Features

Published on: 10th December 2015

If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.

Create an Idea!View Other Ideas, Projects or Startups
Drive with Belron Why not Sign Up?
Create Projects
Edit Projects
Self Interviews
Self Starter of the Year
Product Giveaways
Subscribe to our Newsletter
  • Top Startup Events UK and Ireland 2017 20th Jan 2017 In honoured tradition we return with our roundup and list of the top UK and Ireland Startup Events and Conferences for 2017.
  • AIB Start-up Academy Summit returns to Belfast! 13th Jan 2017 Northern Ireland startups and entrepreneurs listen up! The AIB Start-up Academy Summit will be back in Belfast and we’ve all the important info you need to bag your free ticket to attend!
  • Newcastle Startup Week Set to Inspire 11th Jan 2017 Newcastle Startup Week - a new festival of entrepreneurship aims to inspire local people to start businesses and attract greater inward investment to the city and wider North East of England region.
  • Drive with Belron Accelerator seeks disruptive Startups 7th Jan 2017 The world’s leading vehicle glass repair and replacement service provider Belron is back on the hunt for innovative startups to joins its ten week accelerator Drive.
Check us out at our Google+ page!