The Startup that will pay for your wedding
by Startacus Admin
We have seen some unusual Startup business models in our time but this one pushes the level of anything even we have come across.
The innocuously named SwanLuv gives away free weddings for ever-lasting marriages, but it’ll cost you big if you ever get a divorce.
The team behind Swan Love have created the oddly structured startup in response to the increasingly transient nature of relationship, spurred on in part by the proliferation of dating apps such as Tinder.
Soon-to-be married couples can apply to receive USD 10,000 towards their wedding, with no strings attached- well that is providing they stay together forever.
It’s actually a pretty simple concept. The whole thing works something like an investment scheme, accept you don’t pay-in unless you breach contract to stay together forever. If that happens then you will be required to pay back the group’s initial investment in your marriage (plus interest) with this money being used to fund future weddings.
Couples can apply online for free, and will be selected based on a number of criteria, which includes the use of a social media algorithm that determines a couple's likelihood of staying together for the long-haul!
Although some might question the morality of a startup that uses a financial incentive to prevent miserable couples from accessing a divorce, and others will wonder about the profitability of such an idea should the divorce rate fall below the much quoted 50% mark, but you have to admit its a pretty nifty idea!
SwanLuv will be launching in February 2016, and we predict rather alot of enthusiastic discussion ahead!
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Self-funding or ‘bootstrapping’ your tech startup is one sure-fire way of avoiding many of the pitfalls of receiving large amounts of seed capital. Here's why...
The rise of automation addresses shortages of labour, creates a 24-hr manufacturing chain and negotiates potential hazardous work conditions.
The IoT solution for real-time remote detection of stowaways in the rear of vehicles, trailers or containers, or theft of said cargo.
The digital coach aiming to help improve the quality of life for people living with IBS and IBD conditions
North-East of England early-stage entrepreneurs and startups take note! North-East England startups sought for latest Ignite pre-accelerator programme.
Workplace discrimination and failure to address social mobility costs UK economy £270bn per year according to research by graduate recruitment platform Debut.
dip is a free to download and free to use shopping companion app that shows users relevant high street deals based on their hyper-location.
The EdTech startup aiming to connect inspirational teachers with those looking for something a little different
If you’re ready to take the plunge and start your dream startup business, here are some of the top UK locations worth considering.
Stigma around mental health struggles and burnout is costing the UK economy £1.4bn a year through unexplained sick days.
Published on: 10th December 2015
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- North-East England startups sought for latest Ignite pre-accelerator programme 18th May 2019 North-East of England early-stage entrepreneurs and startups take note! North-East England startups sought for latest Ignite pre-accelerator programme.
- Stigma around mental health costs UK economy £1.4bn a year 15th May 2019 Stigma around mental health struggles and burnout is costing the UK economy £1.4bn a year through unexplained sick days.
- UK leads Europe in scaleup investment 13th May 2019 The UK leads Europe and are fourth in the world for scaleup investment after US, China and India, according to the Tech Nation Report for 2019.
- Energy Sector startups sought for EDF Energy’s 2019 Pulse Innovation Challenge 9th May 2019 EDF Energy’s innovation accelerator, Blue Lab are on the hunt for the best new ideas that could spark innovation in the energy sector.
