The Startup Blog - good PR and Google
by Startacus Admin
Last week Lauren addressed the all important issue of finding your business niche. This week Lauren returns and highlights how to attract that niche, google and good PR!
"Start-up diary week 7"
As I’m an internet based business, the biggest challenge I have to get my business up and running is to get customers visiting my website (or traffic, to use the more internet-y term, but I don’t like that term. To me, ‘customers’ is more appropriate). However, I’ve decided to invest minimal time and money in the normal SEO work you’d expect with a start-up. Here I explain why.
The benefit of being on the first page of a Google search result is obvious. Relevant, targeted customers will visit your website. However, there is no shortcut to achieving this and
there is no easy way of ranking that highly. Some companies may choose an aggressive strategy but it costs a lot of money. Try and do it cheaper (e.g. bulk buying backlinks) and Google is likely to look on that unfavourably.
However, Google is not the only method that customers are using to find what they are looking for on the web. Customers are interested in recommendations from friends, peers and respected authorities. So for me, good PR for my site is a much better investment.
How do you get good PR? Well, you could get lucky. Sara Blakeley, the founder of Spanx, got perhaps the luckiest break any business could. Oprah called her and told her she was endorsing her products. How about that for good fortune? However, I don’t think you can rely on this sort of luck. You need to start small. That is certainly my approach anyway.
I spoke last week about how I’d narrowed down my target market to new mums and baby showers. 
From all my research into this group, what I’ve discovered is that there is a wonderful, tight knit group of mum bloggers out there. There are some fantastic, funny and entertaining blogs written from the point of view of new mum to other mums, they are part of blogging networks and active on social networks like Twitter. They often do product reviews, and it is this group that I’m looking at investing my time and my marketing budget. These bloggers individually may draw in a small audience but that audience is very specific and perfectly fits my demographic. In starting small, what I’m aiming to do is to use my marketing budget intelligently and see how far I can stretch those pounds and pennies by focusing as closely as I can on promoting my business to my target customer. It makes far more sense to me to do this than, for example, to pay for hundreds of backlinks on websites which are irrelevant to my customers.
Of course, I’m not ignoring Google. That would be foolish. But this approach will allow me to slowly build up the word on Giftizzi to a relevant audience (organic growth, to use the fashionable term), and that is exactly what Google likes and rewards well.
About the author: Lauren is an entrepreneur and author of www.theglitteringeyesbrigade.com – a blog about her journey in starting her own business
If you like what you see here on Startacus and want to get involved yourself, why not become a member of our growing community by joining for free here!
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
The innovative Spanish startup raises major funding to scale its team and help more businesses design smarter automated conversations with customers
The EverLearner launches a GoFundMe campaign to help disadvantaged children in the UK who are struggling to complete their online learning
10 startups solving challenges the aerospace sector faces are selected for the latest ATI Boeing Accelerator. We took a look at the cohort
Whether you're recruiting for a small tech startup or a large well-established organisation, these tips will help you stay on top of your game
The lowdown on the innovative EdTech app Tappity that's on a mission to help kids learn about science in a way they'll actually enjoy...
AlphaBeats is a startup that's created an innovative way to help us all us fight stress while we unwind listening to our favourite music
Major seed investment secured by the innovative Insurtech startup Nayms to assist with developing further pilot programs and building its customer base
Whirli is an innovative toy subscription service providing you with access to a huge ever-changing toy box
.jpg)
To help businesses make their employees feel secure in the current lockdown, Jayne Harrison, Head of Employment Law at Richard Nelson LLP outlines the legalities that they should adhere to
.jpeg)
If, like many of us you're working from home at the moment, here are a few basic tips to help you do just that - in comfort
Published on: 30th July 2013
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- No-Code Chatbot Builder Landbot Secures $8M Series A 20th Jan 2021 The innovative Spanish startup raises major funding to scale its team and help more businesses design smarter automated conversations with customers
- Supporting disadvantaged children with their online learning 19th Jan 2021 The EverLearner launches a GoFundMe campaign to help disadvantaged children in the UK who are struggling to complete their online learning
- Insurtech startup, Nayms Closes £1.5m seed round 15th Jan 2021 Major seed investment secured by the innovative Insurtech startup Nayms to assist with developing further pilot programs and building its customer base
- Innovative InsurTech startups take note - Lloyds Lab wants to hear from you 14th Jan 2021 The award winning Lloyds Lab incubator is back and is currently seeking innovative startups to join its latest cohort, Cohort 6.
