The Startacus Guide to social media competitions
by Startacus Admin
You cannot escape them…they are everywhere.
They began as something of a novelty - a happy quirk adding a bit of variety to your news feed, but now they have taken over! We are of course talking
about the overused and much lamented social media competition. Some of you will be wondering why our tone is so aggrieved, as you glide past such competitions with hardly a second thought, whilst others will be nodding their head in vigorous agreement, greatly incensed by an endless parade of ‘like this’ and ‘retweet that’ requests.
Don’t misunderstand us, we are not condemning the use of social media competitions, they can be a great way of promoting your business and offering your audience some really neat free stuff! But we take issue with the seemingly pointless ones - those that are headed with things like ‘share this picture and win a tablet’ or ‘like this elephant and win a tshirt’ . Why...just why?
So in response we think the time has come - we’ve compiled a little bit of guidance to help you run an interesting, relevant and successful social media competition.
Know why you are running the competition in the first place
OK, this seems like an obvious one, but the truth is that social media competitions are so convenient to set up and can take so little effort that the temptation can be to jump on in there with the first thing that pops into your head with no real idea of what you want to achieve. This will most likely result in a) very few responses or b) low quality responses which are likely to be of little use to you or your business. By taking the time to consider at length who you are targeting the competition at and what the ultimate goal in doing so is, you will have a much better chance of getting relevant and good quality responses. Some reasons that you may consider running a social media competition are; to increase sales, to increase traffic to your site, to boost brand awareness or to increase your level of email subscribers.
Feature prizes that your target audience will actually want
Again, this seems like an obvious one, but those of you familiar with such competitions will be aware of some of the incredibly obscure stuff being peddled all over the place. We once came across a marketing company that was offering rubber chickens in exchange for liking and sharing their post. Ironically the rubber chicken comp did exceptionally well, no doubt as a result of the public’s ever surprising love of the ridiculous...meerkats spring to mind!
Meerkats and rubber chickens aside, your best bet will be to ensure that the prizes available have real value and significance to your target audience. It might only take a click but these days whilst online, people are being more and more selective of what they put their digital seal of approval to. You may well be in a position to provide these prizes yourself, but if not see if there are any other businesses which could partner up with you.
Use the information you have gatheredIt can be all too easy for the valuable information you have gathered to get tossed by the wayside once the competition is over and the prizes have been dished out. Remember that your competition was never about giving out prizes, it was about achieving your original goal. Take the time now to follow up on the information that you have found and make sure that you put your hard won attention to good use. BT reveals new cohort of innovative startups aiming to help solve sustainability challenges in the manufacturing sector. London-based SaaS startup OutThink has developed an innovative approach to help companies to visualise risk, target interventions and prevent data breaches. Participants in Catalyst’s Co-Founders programme offered opportunity to avail of a £10,000 proof of concept grant from Techstart to help validate their business idea. Atoa announces pre-seed funding for its solution to empower and improve cash flow for independent, small and mid-sized UK retail merchants. Pact launches its first £30M fund to back early-stage European tech startups using technology for economic inclusion, well-being and climate solutions. Paris-based startup Immortal Game uses blockchain technology to add a new dimension to the most played board game in the world. Co-Founders seeking people with innovative ideas and desire to create startups that could change the world for its 2023 programme. Marketers - want to turn shoppers into customers this Black Friday? Marietta Chatzidiakou, Senior Content Consultant at Digital Ethos shares some tips on how to do just that. Data from more than 500 companies reveals the core health of SaaS startups and assesses how European companies have performed relative to American counterparts. The lowdown on Symphony, the startup that'll give you a front row seat to enjoy the finest live performances by some of the most famous orchestras in the world...
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- BT pushes ahead with new sustainable digital solutions through its Green Tech Innovation Platform 1st Dec 2022 BT reveals new cohort of innovative startups aiming to help solve sustainability challenges in the manufacturing sector.
- Catalyst and Techstart offering startup co-founders the chance to win £10k proof of concept grants 30th Nov 2022 Participants in Catalyst’s Co-Founders programme offered opportunity to avail of a £10,000 proof of concept grant from Techstart to help validate their business idea.
- UK fintech Atoa secures $2.2M pre-seed round as it kills Visa and Mastercard fees for businesses 24th Nov 2022 Atoa announces pre-seed funding for its solution to empower and improve cash flow for independent, small and mid-sized UK retail merchants.
- Female-led Pact Launches £30m Seed Fund 24th Nov 2022 Pact launches its first £30M fund to back early-stage European tech startups using technology for economic inclusion, well-being and climate solutions.
