Whether at this point you’ve only got an idea, or you’re already an early stage startup, if it revolves around ‘making music experiences better’, the folks behind the recently launched Red Bull Amplifier want to hear from you.
What is it? In many ways Red Bull Amplifier is an accelerator programme but as they state themselves quite clearly: - “This is no ordinary ‘ accelerator’. No money is involved...” Therein lies the big difference. What Red Bull Amplifier offer instead of financial investment is direct access to artists and audiences via the plethora of music projects which they run as well as through their world renowned social media and publishing presence. For fledgling music startups that could be surely worth a whole lot more than simply receiving an injection of cash.
What are they looking for? The guys at Red Bull have been pretty broad with their guidelines on this. Overall they want products and concepts that are innovative and which make experiencing music better. They welcome entries from those who are only at the idea stage who have concepts that they could help develop and nurture. They also welcome entries from independent early stage startups with products that could be piloted to small groups of users or even be ready to go to market. If you’ve got an idea for something that you and Red Bull could work on together for one of their music channels, they want to hear from you too.
How to apply? Applying is quite a straightforward process. Simply complete the online form where as well as adding in your contact details and the like, you’re required to explain how you are making experiencing music better, outline the issues that you face as a startup and also how you feel Red Bull could help you. Simple huh? Interested in applying? You’ve got until 5pm on April 22nd 2013 to get your entry submitted.