The power of a little social media to make a big impression - The Obermutten Village
by Startacus Admin
With a population of 79, how did the Swiss village of Obermutten, get a global Facebook following of over 18,000?
It is simple concept, the ‘like’ button on Facebook. But the village of Obermutton took the concept that one step further, promising each ‘like’ that their profile pics, would appear on the town's bulletin board!
Within months the whole village, and every space available was covered in profile pics, and this idyllic Swiss village went from “Ober-who?” to a fan base of over 18,000 and an active tourism industry that some large towns and cities would die for!
However like many social media campaigns, a marketing plan and a marketing agency had been in place to start the ball rolling from the very beginning.
Now Obermutten is at it again, with a campaign to open a museum of gifts they receive from ‘fans’ from around the Globe.
Check out this short video below for a bit of a giggle, but remember Obermutten, when you see the next ‘viral’ campaign go global - there’s not too many cuddly, little campaigns that happen by accident, it’s just getting that campaign to work in the first place that counts.
Also if you need some help with your own social media plans, take a look at our Twitter for Business, Linkedin for Business, Pinterest for Business andGoogle+ the basics articles...
Obermutten
Obermutten the Swiss Village
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Hike is an SEO platform built for startups that allows you to optimise your site and content and aimed at saving 75% on annual SEO costs.
The Festival of Female Entrepreneurs, now in its seventh year, is aimed at supporting women to build and grow sustainable businesses.
The INVENT Awards 2018 from Connect at Catalyst Inc, took place in Belfast’s Waterfront, during which Gray’s Clip was announced as the overall competition winner.
The innovative startup which “helps you build happy, productive teams by creating amazing onboarding experiences for new hires.”
Vegan food business The Brook funds 130% in their first three days of their equity crowdfunding campaign on Seedrs, with the funds raised to go towards launching a new home delivery service.
Leading real estate tech investment firm, Goldacre, has announced the six startups selected for its inaugural RElab accelerator programme.
Tom Evans, Founder & CEO of BleepBleeps, shares his thoughts and experience of balancing passion projects with the reality of a full-time job.
Andrson - The Dublin based startup that's using AI in its innovative global platform for undiscovered musicians...
When done right, business surveys on employees, customers, suppliers and the market in general can help to improve almost every major aspect of a business.
.jpg)
Get The Shifts is a Clare-based startup created for the very purpose of connecting hospitality staff with the people who need them.
Published on: 29th August 2012
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Innovative Electrical Clip hangs on to win INVENT Awards 2018 12th Oct 2018 The INVENT Awards 2018 from Connect at Catalyst Inc, took place in Belfast’s Waterfront, during which Gray’s Clip was announced as the overall competition winner.
- Vegan food business The Brook tastes crowdfunding success 11th Oct 2018 Vegan food business The Brook funds 130% in their first three days of their equity crowdfunding campaign on Seedrs, with the funds raised to go towards launching a new home delivery service.
- Six startups join Goldacre’s inaugural RElab accelerator programme 9th Oct 2018 Leading real estate tech investment firm, Goldacre, has announced the six startups selected for its inaugural RElab accelerator programme.
- Emily Crisps bags healthy £1m investment 4th Oct 2018 Emily Crisps raises over £1 million investment from Seedrs campaign to support expansion for it's healthy alternative to traditional potato crisps and fruit snacks.
