Startacus Join Now! /
View Our Toolkit

The power of a little social media to make a big impression - The Obermutten Village

Startacus RSS

by Startacus Admin

With a population of 79, how did the Swiss village of Obermutten, get a global Facebook following of over 18,000?

It is simple concept, the ‘like’ button on Facebook. But the village of Obermutton took the concept that one step further, promising each ‘like’ that their profile pics, would appear on the town's bulletin board!Obermutten

Within months the whole village, and every space available was covered in profile pics, and this idyllic Swiss village went from “Ober-who?” to a fan base of over 18,000 and an active tourism industry that some large towns and cities would die for!

However like many social media campaigns, a marketing plan and a marketing agency had been in place to start the ball rolling from the very beginning.

Now Obermutten is at it again, with a campaign to open a museum of gifts they receive from ‘fans’ from around the Globe.

Check out this short video below for a bit of a giggle, but remember Obermutten, when you see the next ‘viral’ campaign go global - there’s not too many cuddly, little campaigns that happen by accident, it’s just getting that campaign to work in the first place that counts.

Also if you need some help with your own social media plans, take a look at our Twitter for BusinessLinkedin for BusinessPinterest for Business andGoogle+ the basics articles...

Obermutten

Obermutten the Swiss Village

 


Startacus RSS
Business DealsSubmit Your Startup
Win TicketsNetwork and Collaborate
Our Latest Features



Published on: 29th August 2012

If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.


Create an Idea!View Other Ideas, Projects or Startups
Drive with Belron Why not Sign Up?
Create Projects
Edit Projects
Self Interviews
Self Starter of the Year
Product Giveaways
Subscribe to our Newsletter
  • AIB Start-up Academy Summit returns to Belfast! 13th Jan 2017 Northern Ireland startups and entrepreneurs listen up! The AIB Start-up Academy Summit will be back in Belfast and we’ve all the important info you need to bag your free ticket to attend!
  • Newcastle Startup Week Set to Inspire 11th Jan 2017 Newcastle Startup Week - a new festival of entrepreneurship aims to inspire local people to start businesses and attract greater inward investment to the city and wider North East of England region.
  • Drive with Belron Accelerator seeks disruptive Startups 7th Jan 2017 The world’s leading vehicle glass repair and replacement service provider Belron is back on the hunt for innovative startups to joins its ten week accelerator Drive.
  • Startup News UK 2016 Review - November and December 5th Jan 2017 The Donald, Startup programmes and Accelerators, investment news, & the UK's first university campus VC firm, it's all included in part 6 of our UK Startup News Review 2016.
Startacus
Check us out at our Google+ page!