The power of a little social media to make a big impression - The Obermutten Village
by Startacus Admin
With a population of 79, how did the Swiss village of Obermutten, get a global Facebook following of over 18,000?
It is simple concept, the ‘like’ button on Facebook. But the village of Obermutton took the concept that one step further, promising each ‘like’ that their profile pics, would appear on the town's bulletin board!
Within months the whole village, and every space available was covered in profile pics, and this idyllic Swiss village went from “Ober-who?” to a fan base of over 18,000 and an active tourism industry that some large towns and cities would die for!
However like many social media campaigns, a marketing plan and a marketing agency had been in place to start the ball rolling from the very beginning.
Now Obermutten is at it again, with a campaign to open a museum of gifts they receive from ‘fans’ from around the Globe.
Check out this short video below for a bit of a giggle, but remember Obermutten, when you see the next ‘viral’ campaign go global - there’s not too many cuddly, little campaigns that happen by accident, it’s just getting that campaign to work in the first place that counts.
Also if you need some help with your own social media plans, take a look at our Twitter for Business, Linkedin for Business, Pinterest for Business andGoogle+ the basics articles...
Obermutten
Obermutten the Swiss Village
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Planning to launch a fashion brand this year? Here are a few basic tips that will help you do just that and get your business off to the right start
Bippit is an online platform and app that helps companies to support the financial needs of their employees - not just via their salary
.png)
2021 may be a challenging time to start a business, but these tips should help you get it right...
Startacus and Hatch Enterprise celebrate International Women’s Day by partnering with NetMinds to bring together female founders for a virtual speed networking event
.jpeg)
Keeping customers engaged is vital for any small business - these basic tips will help you do just that
Alchemy Technology Services, the Derry-based centre of excellence for insurance software implementation receives recognition for its commitment to diversity
For the first time ever, the Postcode Lotteries Green Challenge has both a British winner and runner up in the form of innovative startups SoluBlue and Jiva Materials
The innovative Italian company that has created Handshield, a hand protection wrap to protect users from bacteria and viruses
.jpeg)
If you’re thinking about starting an ecommerce business, these tips will help you do just that...
The lowdown on Pentaform, the London-based startup that has created an easy-to-use and eco-friendly personal computer that is globally accessible
Published on: 29th August 2012
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Startacus and Hatch Enterprise offer speed networking IWD-inspired event 24th Feb 2021 Startacus and Hatch Enterprise celebrate International Women’s Day by partnering with NetMinds to bring together female founders for a virtual speed networking event
- Alchemy Technology Services receives Bronze Diversity Mark NI Award 23rd Feb 2021 Alchemy Technology Services, the Derry-based centre of excellence for insurance software implementation receives recognition for its commitment to diversity
- Groundbreaking British inventions win global sustainability prize 23rd Feb 2021 For the first time ever, the Postcode Lotteries Green Challenge has both a British winner and runner up in the form of innovative startups SoluBlue and Jiva Materials
- Wombat lands £2m investment as appetite for thematic, fractional trading grows 9th Feb 2021 The innovative investment platform Wombat secures major funding to help with further development and to expand the shares and investments on offer
