The power of a little social media to make a big impression - The Obermutten Village
by Startacus Admin
With a population of 79, how did the Swiss village of Obermutten, get a global Facebook following of over 18,000?
It is simple concept, the ‘like’ button on Facebook. But the village of Obermutton took the concept that one step further, promising each ‘like’ that their profile pics, would appear on the town's bulletin board!
Within months the whole village, and every space available was covered in profile pics, and this idyllic Swiss village went from “Ober-who?” to a fan base of over 18,000 and an active tourism industry that some large towns and cities would die for!
However like many social media campaigns, a marketing plan and a marketing agency had been in place to start the ball rolling from the very beginning.
Now Obermutten is at it again, with a campaign to open a museum of gifts they receive from ‘fans’ from around the Globe.
Check out this short video below for a bit of a giggle, but remember Obermutten, when you see the next ‘viral’ campaign go global - there’s not too many cuddly, little campaigns that happen by accident, it’s just getting that campaign to work in the first place that counts.
Also if you need some help with your own social media plans, take a look at our Twitter for Business, Linkedin for Business, Pinterest for Business andGoogle+ the basics articles...
Obermutten
Obermutten the Swiss Village
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Matter is an innovative startup on a mission to develop pioneering technology solutions for capturing, harvesting and recycling microplastics.
New initiative from Young Enterprise NI and the Department of Education aims to inspire future innovation and creativity from Northern Ireland's young people.
Looking for ways to attract new employees to your startup? Here are some tips to help entrepreneurs entice talented candidates.
 - In cradle 2.3.png)
Retinal imaging specialist epipole target US growth following £1.3m fundraise and appoint new CEO to accelerate the commercialisation of epiCam.
Need some support to validate your startup and get investor-ready? The Raise Spring Accelerator programme is open for applications and will give you just that!
xigxag is a Cornwall-based startup that has created an innovative audiobook app offering great prices, no subscriptions and exclusive access to their listen-and-read x-book®.
The lowdown on Kanda, the fintech startup that's on a mission to help tradespeople build their businesses and win better work.
Submer secures investment to support expansion and growth of its innovative energy and water saving technology.
It may still be a pretty challenging and stressful time for businesses. However, here are a few basic tips that should help...
10 innovative startups on a mission to solve some of the aerospace industry's key challenges are announced as participants in the next Aerospace Xelerated programme.
Published on: 29th August 2012
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Innovation 2121 aims to inspire young people to help shape Northern Ireland’s next 100 years. 21st Jan 2022 New initiative from Young Enterprise NI and the Department of Education aims to inspire future innovation and creativity from Northern Ireland's young people.
- Imaging experts epipole secure investment to support US growth 20th Jan 2022 Retinal imaging specialist epipole target US growth following £1.3m fundraise and appoint new CEO to accelerate the commercialisation of epiCam.
- Early stage tech startups sought for Raise Spring Accelerator programme 18th Jan 2022 Need some support to validate your startup and get investor-ready? The Raise Spring Accelerator programme is open for applications and will give you just that!
- Planet First Partners backs cooling tank technology that reduces data centre climate impact 18th Jan 2022 Submer secures investment to support expansion and growth of its innovative energy and water saving technology.
