The Hiut Denim Company
by Startacus Admin
Let’s face it, these days most stories that we hear about manufacturing tend to be a little on the gloomy side, yet there are good things that happen too! One of those ‘good things’ is the inspirational Hiut Denim Company.
Grab yourself a cuppa and we’ll begin...
Once 
upon a time in Cardigan in Wales there were 400 people who every week made 35,000 pairs of jeans and did so for over 30 years. When you consider that the population of Cardigan is 4000, that’s a pretty sizeable number! Then one day it all stopped - production moved overseas and the machines were switched off. The skills, the passion and the craftsmanship still remained though and was the inspiration behind the creation of The Hiut Denim Company. The husband and wife team of David and Claire Hieatt had an idea: “Our town is going to make jeans again” and set about creating a new business using all of those skills and talents but with an innovative twist.
The Hiut Denim Company is the first jeans manufacturer in the world where the jeans come with a History Tag. Each pair of jeans comes with a number that you can register on the HistoryTag website. From then on, you can build your memories of those jeans on the site - add pictures of you wearing them, where you went, who you were with, whatever..
The idea is that all those memories are saved, handed down and wherever your jeans turn up in years to come, the memories are with them.
The jeans themselves? Well, as you’d expect they’re pretty special. Made using quality denim by the ‘Grand Masters’ behind the sewing machine, they’re going to stand the test of time...
So what of the future? Will The Hiut Denim Company diversify and start making other products? In a word, no. They aim instead to “Do One Thing Well.” If only other companies had missions like that!
Just goes to show what you can do with a good idea, a little creativity and a whole lot of passion...
Join the Self Start society! If you like what you see here on Startacus and want to get involved yourself, why not become a member of our growing community by joining for free here!
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
The inaugural LINEUP tech event, happening in Derry, NI has announced key speakers, sponsors and themes for its 5th March event.
Take advantage of today’s digitised world! Here are 4 reasons digital marketing could work for you and your business.
Research shows that the majority of staff prefer benefits to high monetary compensation. Here are some ideas on how to increase talent retention...
Innovative project launched by UK Proptech startup to reduce workers' commuting and in turn help alleviate pollution and congestion
Startup funding is never easy, however here are a few of the options that can help you fund your startup without going broke in the process
The future and success of Britain’s high streets has been long debated. So, what are the tech trends that could help impact the Highstreet in 2020?
Innovative startups are currently being sought by BMW Group Financial Services UK which has just launched the third instalment of its Innovation Lab
Starting a business can be a lot of hard work, so here's a few ways to avoid burnout and find a healthy work life balance.
The child health app on a mission to become the first nationwide digital redbook, just got a step closer to making their mission a reality...
The Cambridge-based startup that has created an empowering tool to drive the next wave of biological innovation
Published on: 7th February 2013
.png)
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Lineup 2020 announces key speakers, sponsors and themes 27th Jan 2020 The inaugural LINEUP tech event, happening in Derry, NI has announced key speakers, sponsors and themes for its 5th March event.
- Ideation NI Thon at NI Science Festival sets out to solve global issues 17th Jan 2020 At one-day event Ideation NI Thon, students will get the chance to solve global and local sustainability, environmental, city and health problems.
- NI startup ESTHER takes flight to New York 16th Jan 2020 NI startup ESTHER, a peer-2-peer giving platform allowing charitable donors to give money directly to people living in poverty, head to New York for a 4-day fact finding mission.
- 2019 stats show that the gender pay gap continues 14th Jan 2020 Recent research by Starling bank shows that in 2019, women earned up to £12,319 less per year than their male colleagues of the same age and within the same industry
