The Hiut Denim Company

by Startacus Admin
Let’s face it, these days most stories that we hear about manufacturing tend to be a little on the gloomy side, yet there are good things that happen too! One of those ‘good things’ is the inspirational Hiut Denim Company.
Grab yourself a cuppa and we’ll begin...
Once upon a time in Cardigan in Wales there were 400 people who every week made 35,000 pairs of jeans and did so for over 30 years. When you consider that the population of Cardigan is 4000, that’s a pretty sizeable number! Then one day it all stopped - production moved overseas and the machines were switched off. The skills, the passion and the craftsmanship still remained though and was the inspiration behind the creation of The Hiut Denim Company. The husband and wife team of David and Claire Hieatt had an idea: “Our town is going to make jeans again” and set about creating a new business using all of those skills and talents but with an innovative twist.
The Hiut Denim Company is the first jeans manufacturer in the world where the jeans come with a History Tag. Each pair of jeans comes with a number that you can register on the HistoryTag website. From then on, you can build your memories of those jeans on the site - add pictures of you wearing them, where you went, who you were with, whatever..
The idea is that all those memories are saved, handed down and wherever your jeans turn up in years to come, the memories are with them.
The jeans themselves? Well, as you’d expect they’re pretty special. Made using quality denim by the ‘Grand Masters’ behind the sewing machine, they’re going to stand the test of time...
So what of the future? Will The Hiut Denim Company diversify and start making other products? In a word, no. They aim instead to “Do One Thing Well.” If only other companies had missions like that!
Just goes to show what you can do with a good idea, a little creativity and a whole lot of passion...
Join the Self Start society! If you like what you see here on Startacus and want to get involved yourself, why not become a member of our growing community by joining for free here!
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Got a business in the manufacturing sector? These tips on how you can reduce energy costs while being more sustainable are well worth a read...

Innovative InsurTech startup SureIn announces a €4M Seed round to further its mission of making insurance easy, transparent and hassle-free for SMBs.

Nassia Skoulikariti, Director of IoT Programmes, Mobile Ecosystem Forum shares some insights on how IoT is having a significant impact on all our lives.

Roger James Hamilton, Founder and CEO of Genius Group, a world-leading entrepreneur Edtech and education group, discusses how introducing a globalized curriculum will help better prepare students.

SuperFi, the debt prevention platform, has announced a $1m pre-seed funding round to support people during the cost of living crisis.

41 startups from 13 countries, including the UK, have been selected for the 8th Kickstart Innovation program, one of Europe’s leading innovation platforms.

Personal training platform Another Round has secured £300k in its latest fundraise, including investment from angels and its community.

Thingtrax Secures £4.3M to Empower Manufacturers to Build the Factories of the Future

A measure of inflation relief for small firms sees transport costs fall but service price increases remain elevated

Bedfordshire-based HR tech startup HR DataHub has built a range of tools for HR departments
Published on: 7th February 2013
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.







- SureIn Secures €4M to Close the SMB Insurance Gap 15th Aug 2023 Innovative InsurTech startup SureIn announces a €4M Seed round to further its mission of making insurance easy, transparent and hassle-free for SMBs.
- SuperFi raises $1M pre-seed funding round 28th Jul 2023 SuperFi, the debt prevention platform, has announced a $1m pre-seed funding round to support people during the cost of living crisis.
- Startups rely on AI & sustainability for new partnerships 27th Jul 2023 41 startups from 13 countries, including the UK, have been selected for the 8th Kickstart Innovation program, one of Europe’s leading innovation platforms.
- Another Round closes £300k Seed round to revolutionise personal training 21st Jul 2023 Personal training platform Another Round has secured £300k in its latest fundraise, including investment from angels and its community.