The Hiut Denim Company

by Startacus Admin
Let’s face it, these days most stories that we hear about manufacturing tend to be a little on the gloomy side, yet there are good things that happen too! One of those ‘good things’ is the inspirational Hiut Denim Company.
Grab yourself a cuppa and we’ll begin...
Once upon a time in Cardigan in Wales there were 400 people who every week made 35,000 pairs of jeans and did so for over 30 years. When you consider that the population of Cardigan is 4000, that’s a pretty sizeable number! Then one day it all stopped - production moved overseas and the machines were switched off. The skills, the passion and the craftsmanship still remained though and was the inspiration behind the creation of The Hiut Denim Company. The husband and wife team of David and Claire Hieatt had an idea: “Our town is going to make jeans again” and set about creating a new business using all of those skills and talents but with an innovative twist.
The Hiut Denim Company is the first jeans manufacturer in the world where the jeans come with a History Tag. Each pair of jeans comes with a number that you can register on the HistoryTag website. From then on, you can build your memories of those jeans on the site - add pictures of you wearing them, where you went, who you were with, whatever..
The idea is that all those memories are saved, handed down and wherever your jeans turn up in years to come, the memories are with them.
The jeans themselves? Well, as you’d expect they’re pretty special. Made using quality denim by the ‘Grand Masters’ behind the sewing machine, they’re going to stand the test of time...
So what of the future? Will The Hiut Denim Company diversify and start making other products? In a word, no. They aim instead to “Do One Thing Well.” If only other companies had missions like that!
Just goes to show what you can do with a good idea, a little creativity and a whole lot of passion...
Join the Self Start society! If you like what you see here on Startacus and want to get involved yourself, why not become a member of our growing community by joining for free here!
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
WeWALK, RNIB, and ICL consortium secures UKRI funding to improve mobility for visually impaired and elderly.

The impact of standards, ethics and conduct on business success and profits - Work.Life has some interesting insights...

The lowdown on Space32 - the startup that wants to help hybrid-working businesses find the working space and solution that's right for them.

Global Tech for Good initiative seeks innovative startups and scaleups that are creating positive social impact and enhancing people's lives through tech.

The lowdown on Bidnamic, the startup that's combining advance machine learning with human expertise to help retailers to maximise revenue and profitability from Google Shopping.

Innovative Czech fintech startup 4Trans raises investment to expand first of its type AI driven factoring services across Europe.

Edinburgh-based life science company Cytomos secures funding to support further development of its innovative cell analysis tech.

Ethical Equity and Streets Consulting join forces to deliver Founder Workshop to help close the inequality gap in startup to scaleup funding.

Fancy being featured in this year’s SmallBiz100, which showcases the best of Britain’s vibrant small business community? There's just a couple of days left to do just that!

Screenloop secures major investment to support further development of its AI-driven recruitment platform that helps companies build the best teams and removes unconscious bias.
Published on: 7th February 2013
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.







- Assistive technology innovators and partners awarded £1.7m project funding 1st Jul 2022 WeWALK, RNIB, and ICL consortium secures UKRI funding to improve mobility for visually impaired and elderly.
- How the pandemic affected each industry 27th Jun 2022 New research from School of Marketing reveals the impact that Covid-19 has had on key business sectors in the UK.
- The Finalists of DBACE 2022 are revealed 21st Jun 2022 The lowdown on the innovative young visionaries that are in the running for this year's Deutsche Bank Awards for Creative Entrepreneurs.
- OKAPI: Orbits raises €5.5m for Breakthrough Space Traffic Management Software 13th Jun 2022 Innovative German SaaS startup OKAPI:Orbits secures investment to support its mission of securing efficient and safe operations in space.