The Dragons' Den 'rejects' that had the last laugh
by Startacus Admin
Earlier this week (July 2014) we had the pleasure of hearing that Jennifer Duthie - our Self Starter of the Year for 2013 had pitched successfully on the Dragon's Den. It fab to see her great and already trading well business being further validated by the Dragons themself.
However not all contestants are so lucky...
One of the most disheartening things has to be when you come up with an idea, share it with someone and they either laugh, dismiss it or just don’t 
plain get it. It’s bad enough when that happens and the person in question is your best friend, work colleage, or partner; but when the person in question is a ‘figure of note’, an ‘expert’ (aka the Dragons themselves) one who would ‘know best’, it’s an entirely different thing. Demoralising? Demotivating? Embarrassing? Of course!
That pretty much must sum up how some contestants feel when they exit that infamous lair which is the Dragons’ Den. All that preparation, all that planning, all that work, only to be ridiculed and told that they are wasting their time.
Much as we admire what the Dragons do, we have to admit to feeling more than a little delight when we hear of ‘the one that got away’ - the contestant who they dismissed out of hand, whose idea they snubbed, who in turn makes a real success of it without their help. Hats off to them for having the tenacity and passion to do it anyway!
So, if someone has just mocked, laughed at or derided your latest idea, why not take a little inspiration from these previous Dragons' Den rejects first highlighted by Startacus in 2012 and keep on going regardless...
Aquatina
Aquatina is a water bottle which, when empty, collapses to fit into a pocket or handbag. When Guy Jeremiah asked the Dragons for £100,000 for 10% equity, he was turned down flat and his product, business model and forecasting all brought into question. It didn’t deter him though. The product is now on sale in 15 countries and Guy has signed a distribution deal with none other than M & S.
SendmyBag
When Adam Ewart entered the Den, he asked for £100k investment in return for 5% equity. His idea, SendmyBag offers a door to door luggage delivery service, to help air travellers travel light and combat the excess luggage charges demanded by airlines. Despite being told that he was reinventing the wheel and that his valuation of his business was ludicrous and insane, Adam has since managed to find Angel Investment from NI based Loughshore Investments and is now expanding the business internationally.
Safestix
‘Stupid’ was how one Dragon, Hilary Devey described the Safestix product which was introduced to the Den by its’ creator Paul Blair. Safestix is a rubber dogs’ toy which replicates a wooden stick but which cannot splinter or hurt the dog. Undeterred however, Paul carried on and now can boast excellent product sales both online, in retailers and at dog shows as well as a recently signed global deal with US pet product giant, Kong.
Trunki
When Rob Law appeared on the Den with Trunki, a ride-on hand luggage suitcase for children, not only was his idea dismissed, but the product itself broke when one of the Dragons, Theo Paphitis tugged its’ strap! However Rob took it on the chin, carried on with his business idea and within no time at all secured agreements with some of the country’s biggest retailers. Since then, the business has expanded overseas and Trunki is now sold in over 60 countries worldwide and Rob has also diversified the company’s product range.
Tangle Teezer
Shaun Pulfrey’s idea for an innovative hairbrush that smoothed knotted hair easily was considered a no go for the dragons. His request for an investment of £85000 in return for 15% of the business was rejected and he was told his idea was not a ‘worthy business project’. Shaun felt differently though and carried on, with the result that he now has a substantial online business with customers globally as well as lucrative contracts with leading high street retailers including Boots.
Inspiring stuff, we’re sure you’ll agree. The moral of this tale? Ignore the naysayers - just keep on going...
If you like what you see here on Startacus, why not become a member of our growing community? It's free! And you'll get all this - exclusive access to our Business Toolkit, discounts and offers galore for your business via our member only business deals, the chance to network and connect with loads of fellow self-starters, and maybe even become our celebrated 'Self-Starter of the Week' and tell the world your startup tale! Join right here for free
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Tobin Capital continues to expand its portfolio by investing in pop-up marketplace Sook, the startup on a mission to revolutionise the high street.
Sodexo and L Marks open call for applications from innovative startups and scaleups to join their inaugural Sodexo Healthcare and Seniors Accelerator.
The lowdown on FuturePlus, the startup that's on a mission to make sustainability accessible, achievable and affordable for all businesses.
.jpg)
John McLachlan, author and co-founder of Monkey Puzzle Training & Consultancy examines the differences between action-oriented and reflective leaders and which approach is best.
The fitness app that's not just about physical fitness; GoJoe helps employers to engage, motivate and connect their people across all pillars of wellbeing.
Now in its fifth year, North West England water firm United Utilities opens call for Innovation Lab, its pioneering ideas incubation programme.
Not-for-profit OneTech has spunout from Capital Enterprise to expand its offering and continue its mission of creating a more equitable, diverse and supported startup ecosystem.
London-based startup Deep Render tackles the internet’s data and bandwidth challenges via its innovative AI-powered file compression technology.
The lowdown on Dublin-based startup and NUI Maynooth spin-out Neuromod Devices and its innovative evidence-based bimodal neuromodulation treatment for chronic tinnitus.
.jpg)
With the clear shift towards generative AI, Richard Hayes, search director at digital marketing agency Catalyst explores what it means for SEO...
Published on: 30th October 2012
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Startup Sook Receives Investment from Tobin Capital 24th May 2023 Tobin Capital continues to expand its portfolio by investing in pop-up marketplace Sook, the startup on a mission to revolutionise the high street.
- L Marks Seeking Startups and Scaleups for Sodexo Healthcare and Seniors Accelerator 23rd May 2023 Sodexo and L Marks open call for applications from innovative startups and scaleups to join their inaugural Sodexo Healthcare and Seniors Accelerator.
- United Utilities Innovation Lab launches call-out for innovative ideas for fifth programme 18th May 2023 Now in its fifth year, North West England water firm United Utilities opens call for Innovation Lab, its pioneering ideas incubation programme.
- OneTech Spins Out from Capital Enterprise to Support Underserved Communities in Tech Across the UK 18th May 2023 Not-for-profit OneTech has spunout from Capital Enterprise to expand its offering and continue its mission of creating a more equitable, diverse and supported startup ecosystem.
