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The Digital Innovation Contest - Cross Sector Exploration

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by Startacus Admin

innovationIf collaboration and innovation are more than just buzz words to you, then the latest initiative from IC tomorrow ought to be right up your street.

The aim of the Cross Sector Exploration initiative is to encourage digital innovation in the following areas:


  • connected retail
  • smart tools for brand loyalty
  • the future store.
  • engaging festival audiences: urban
  • engaging festival audiences: music
  • enhancing audience interaction with cultural programmes.

  • digital analytics for talent scouting
  • reading analytics
  • using data to understand and connect with cinema audiences.
With £225k up for grabs, the contest is open to applications from UK based businesses who can come up with innovative commercial solutions in the aforementioned areas.
9 businesses will win up to £25k and will get the opportunity to work with some amazing industry partners - namely Argos, Procter and Gamble, Holition, LIFT with Saatchi and Saatchi, Live Nation, The Barbican, Penguin Random House, SYCO Entertainment and the British Film Institute (BFI) .

If you fancy your chances, full details on the rules, the regulations and all that stuff can be found on the IC tomorrow site. All entries must be in by noon on Wednesday 26th February 2014. If you apply, best of luck from all at Startacus HQ!

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Published on: 23rd January 2014

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