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The Digital DNA upSTART ‘17 pitching startups are...

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by Startacus Admin

Over the last couple of weeks, team Startacus have been shortlisting startups to pitch at this year's Digital DNA upSTART startup pitching competition.

Digital DNA upSTART 2017, launched in partnership with startup go-to community Startacus (that’s us!), has been inviting UK, Irish and European wide Startups to apply to pitch at Digital DNA 2017 on the 6th and 7th June.

Taking place at St George’s Market, Belfast as an integral element of Digital DNA 2017, upSTART, the two-day startup pitching battle, will again take place within a boxing arena. The boxing ring, lights, judges, bells and whistles brings the theatre of a boxing match to the stage of a startup pitch playing out over a number of rounds, with one eventual winner.

So without further ado, the shortlisted startups so far confirmed are:

upSTART 17 shortlisted startups


Travatar - making personalised travel an everyday experience.


Kodama is an evolutive smart toy platform that opens the mind of children aged 5 to 12 by taking the best out of traditional toys and digital games. Kodama makes use of its innovative patent pending technology which enables interactions comparable to VR with a vision to become the leader in the smart toy space before disrupting other markets.


Trackener has combined a love of technology with a passion for horses to create a horse wearable that gives people more accurate information on how they look after, train, and care for a horse.

Think Biosolution

Think Biosolution are building QuasaR™, a camera powered wearable device that can help users manage their chronic obesity, stress, heart and respiratory conditions by suggesting optimal exercise routines and duration.


PlanSnap is a frictionless social planning app that gets everyone to agree on the details of a plan in just a few taps - even if their friends don't have the app. PlanSnap has just finished Techstars in NYC, and is now crowdfunding on Crowdcube.

Aves Netsec

Aves Netsec is a Finnish cybersecurity company specializing in deceptive security. Unlike traditional security solutions, they deceive, trick and lie to malicious actors in order to capture, contain and mitigate them.

Good Wealth Company

Good Company Wealth - The UK is heading for a savings catastrophe with an aging population and rock bottom income returns. Good Company Wealth offers an online platform that lets you invest in corporate bonds to earn a regular income, making it easy for you to invest in big companies and well-known brands to earn a high yield and receive your money back at a set.


PiggyPot - Up and coming Fintech startup PiggyPot will be looking to share all on the next chapter of business journey at upSTART - we look forward to hearing more on what they have in store.


Uleska - Uleska are working to innovate solutions that allow security protections to be automatically included in software, as that software is being developed. Based on their experience as coders they are developing disruptive ways to empower software teams to meet security requirements and policies.


WeSavvy is a digital insurance platform which captures and aggregates lifestyle data from consumer platforms, apps, wearables and social media, fine tuning the data and turning it into usable, actionable and predictable insights for Financial Services Providers (FSPs), focusing initially on Life, Protection and Health insurance markets.


Yellow Box is an Innovative eventtech solution for Exhibitions of any size - providing Digital Marketing/Data Share/Lead Capture 'IN A BOX'


ProtectBox is a comparison (and filtering) website that is automating (simplifying and reducing cost of) the buying of cybersecurity solutions by small and medium businesses (and the selling of those solutions by suppliers).

Small Robot Company 

Small Robot Company is dedicated to feeding the world. They are a group of the world’s leading experts in agricultural robotics, and are taking a farmer-centred approach to creating a service that will change the way food is produced.


Flyte provides dedicated flight planning, fleet and operational management for the commercial drone industry.


Ecosquared combines sales and marketing into a single user action. Their platform generates revenue and distributes virally any digital content - without advertising. It is the business model that Medium, Spotify, Twitter have been missing.


Buymedia has developed an innovative cloud based advertising research, planning, purchasing, monitoring & measurement toolkit for SME businesses to achieve a better return on investment. Businesses can get a 'best fit’ advertising campaign in Newspapers and Radio and measure the effectiveness in real time.


AnyGym - #FreedomtoFitness A pay as you use membership that allows you to roam any gym. Entry is priced per hour and depends on the number of people in the gym.


FavourUp amplifies customer engagement for fashion brands with influencer generated content.

Limitless Digital Solutions

Limitless Digital Solutions provide a prescriptive analytics platform delivering location based offers through our personal recommendation engine.

Locate a Locum

Locate a Locum is an automated, online booking platform that allows pharmacy employers to hire locum pharmacists from across the UK and Ireland, in a matter of seconds.

Nova Leah

Nova Leah specialise in expert medical device cybersecurity risk management solutions. Their product SelectEvidence® guides manufacturers through the processes of identifying vulnerabilities applicable to their devices and implementing the right security controls to mitigate associated risks. 

Food Safe System

Food Safe System - With an award winning background in the restaurant and catering industry, Food Safe System Founder, Neil Bradley, revolutionises Food Safety compliance with mobile, wireless and cloud technologies. Food Safe System gives Chefs more time to cook, Managers more time with their customers and Customers greater confidence in your business.

Good Loop

Good-Loop is a social startup that gets your videos in front of consumers in an effective, positive way. They distribute branded video content across their network of premium digital publishers and every time someone engages with your content, they get to give a free donation to their chosen charity.



Texmo - Founded in 2016 and based in London's vibrant Shoreditch, Texmo is a b2b software provider, developing logistics management tools for the high-end fashion industry.  


GoFYT is a revolutionary way to find and book Health and Fitness providers from Massage Therapists to Physiotherapy from Personal Trainers to Nutritionists and more... With their location based mobile app and website they want to make finding the closest and very best practitioners right at your finger tip.


Wia powers the future of the Internet of Things by enabling devices to communicate with one another in a simple, easy way. They take care of the messy cloud infrastructure and expose a globally available cloud API that developers can interact with to build intelligent and complex applications.


KudosHealth is a solution for companies who want to boost participation in their health initiatives, to inspire, motivate and reward employees through teamwork, using consumer technology to create a healthy, happy productive workforce.


CoreChex is a paperless inspection and checklist app which allows real time recording of information in the field and instant visibility into the safety of company assets. With automatic uploads from the app to the central desktop environment, CoreChex enables companies to take immediate action on issues that arise and saves time and money through preventative maintenance.


Loadie is the revolutionary mobile application that allows Lorry and Van drivers to find loads that need picking up on a map on their phone, then they can be tracked on a map all the way to their destination. Much as Uber has revolutionised the Cab industry Loadie can do the same thing by making the logistics process, quicker, cheaper and much more transparent.

Social Angel

Socialangel is a virtual social media manager that supports small and local business in their Facebook activities with an engaging storytelling and optimized post promotion.


Perlego is an innovative Ebook platform that allows students to access all their required readings under a monthly subscription fee.

Kraken IM

Kraken IM enable the people in engineering and construction to get better information by letting engineers communicate share and collaborate.


KOMPAS is a mobile application using machine learning to personalise the way that we explore a city. Everyone's top location picks vary wildly so they offer an alternative solution, where their algorithms are able to 'hand pick' suggestions based on the understanding of a user.



TreatOut is a dish discovery app that aims to offer menu transparency to anyone with food allergies & food intolerances.

Epic Pen

Tank Studios have created Epic Pen an easy to use yet powerful desktop annotation tool for windows. You can draw, write and highlight directly over most Windows desktop applications, including presentation software, web pages, videos, creative studios and even games.


Reposit is a faster, more affordable online alternative to the £3.5 billion tenancy deposit market, protecting landlords, lowering void periods for agents and reducing tenants outlay


Parkio is Europes 1st Parking Platform for regular and Connected Cars. Thanks to advanced data analytics and IoT we help drivers find and pay for the perfect spot. It's time we all park like it's 2017! #parkingrevolution


AssureHedge, revolutionising currency exchange with instant access through state of the art technology.   The AssureHedge mission is simple: giving small and medium-sized businesses the same currency hedging tools that multinationals use to offset risk & protect profits. 


The upSTART judging panel

The upSTART judging panel has also been revealed. These individuals will decide the fate of the pitching startups, using their expertise in investment, company growth and development to choose the best startup to walk away with an incredible prize worth over £150,000.

 upSTART 17 Judges


upSTART 2017 would not be possible without the support of its brand partners who have provided support to the competition as well as contributing to the prize with an impressive amount of support to help the winning startup get to the next leve.  We would like to extend our thanks and gratitude to them all, as listed below:

upSTART 17 brand sponsors


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Published on: 26th May 2017

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