The Depressed Cake Shop
by Startacus Admin
We like cakes. We also like pop up shops. We also love innovative ideas that address social issues. So when we heard about the The Depressed Cake Shop we were hungry to find out more (sorry).
Admittedly this story has gathered a lot of press over the last couple of months, so we are not claiming any exclusives here, but the reality is that the 
more people that hear about it and help spread the word, the better.
The Depressed Cake Shop is a movement of popup cupcake shops that sell only grey coloured cakes and other baked goods, with the purpose of raising awareness of mental health issues.
With ‘grey’ being the colour more associated with depression, The Depressed Cake Shop, has since the start of August managed to host 30 Depressed Cake Shops across the globe from Scotland to San Francisco.
This is certainly no mean feat and it’s fab to see a social movement making waves across the world and dealing with what is a universal issue. After all, depression and mental health issues are universal conditions that need more attention.
By choosing cakes to address this issue, the guys at The Depressed Cake Shop are taking a typically bright and sugary pastime and literally saying that depression and associated illnesses can no longer be sugar coated over.
It’s certainly not a piece of cake building such global awareness and community
action in such a short space of time, so we wanted to give a big high five to Emma Cakehead who conceived the idea, and also the 30+ Depressed Cake Shops that have been created so far.
Of course since this is a social impact project, monies earned selling the goods are being donated to several mental health charities.
So if you like the idea of getting involved yourself, why not check out all the details on where the movement is spreading or even how you could potentially start the next Depressed Cake Shop where you live.
If you like food themed posts you might also like:
If you like what you see here on Startacus, why not become a member of our growing community? It's free! And you'll get all this - exclusive access to our Business Toolkit, discounts and offers galore for your business via our member only business deals, the chance to network and connect with loads of fellow self-starters, and maybe even become our celebrated 'Self-Starter of the Week' and tell the world your startup tale! Join right here for free...
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Sustainable reward scheme Bagboard, a first-of-its-kind advertising platform for planet-friendly brands launches £600k funding round
The London-based startup that's disrupting the insurance industry by its collective-based model for cycling insurance
More than half of employees concerned about returning to work and majority of employees NOT comfortable using public transport
The GCHQ Innovation Co-Lab is on the hunt for companies harnessing data science, machine learning and AI techniques to create real products and solutions.
Eppik is a smart family photo sharing platform that helps families reconnect through their shared photo heritage
New targets set by 30% Club aimed at achieving both gender diversity and fully inclusive cultures on FTSE Boards, Executive Committees and Chair Appointments
Xero’s Roadmap to Recovery manifesto launched as new data confirms impact of COVID-19 on UK small business revenue and employment
In this article, we’ll be exploring how new users can build their first Magento store and drive it towards online dominance.
BOOP, an innovative software education platform for children with special education needs, gains COVID-19 response funding of £50k via Innovate UK
Here are some easy-to-overlook ways to slash the usual cost of sourcing a corporate car for your business.
Published on: 23rd September 2013
.png)
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- More than half of employees concerned about returning to work 2nd Jul 2020 More than half of employees concerned about returning to work and majority of employees NOT comfortable using public transport
- GCHQ Innovation Co-Lab seeks startups harnessing data science, machine learning and AI 2nd Jul 2020 The GCHQ Innovation Co-Lab is on the hunt for companies harnessing data science, machine learning and AI techniques to create real products and solutions.
- Ten Years On: 30% Club Sets New Targets 1st Jul 2020 New targets set by 30% Club aimed at achieving both gender diversity and fully inclusive cultures on FTSE Boards, Executive Committees and Chair Appointments
- Xero’s Roadmap to Recovery manifesto launched 1st Jul 2020 Xero’s Roadmap to Recovery manifesto launched as new data confirms impact of COVID-19 on UK small business revenue and employment
