The Depressed Cake Shop

by Startacus Admin
We like cakes. We also like pop up shops. We also love innovative ideas that address social issues. So when we heard about the The Depressed Cake Shop we were hungry to find out more (sorry).
Admittedly this story has gathered a lot of press over the last couple of months, so we are not claiming any exclusives here, but the reality is that the more people that hear about it and help spread the word, the better.
The Depressed Cake Shop is a movement of popup cupcake shops that sell only grey coloured cakes and other baked goods, with the purpose of raising awareness of mental health issues.
With ‘grey’ being the colour more associated with depression, The Depressed Cake Shop, has since the start of August managed to host 30 Depressed Cake Shops across the globe from Scotland to San Francisco.
This is certainly no mean feat and it’s fab to see a social movement making waves across the world and dealing with what is a universal issue. After all, depression and mental health issues are universal conditions that need more attention.
By choosing cakes to address this issue, the guys at The Depressed Cake Shop are taking a typically bright and sugary pastime and literally saying that depression and associated illnesses can no longer be sugar coated over.
It’s certainly not a piece of cake building such global awareness and community
action in such a short space of time, so we wanted to give a big high five to Emma Cakehead who conceived the idea, and also the 30+ Depressed Cake Shops that have been created so far.
Of course since this is a social impact project, monies earned selling the goods are being donated to several mental health charities.
So if you like the idea of getting involved yourself, why not check out all the details on where the movement is spreading or even how you could potentially start the next Depressed Cake Shop where you live.
If you like food themed posts you might also like:
If you like what you see here on Startacus, why not become a member of our growing community? It's free! And you'll get all this - exclusive access to our Business Toolkit, discounts and offers galore for your business via our member only business deals, the chance to network and connect with loads of fellow self-starters, and maybe even become our celebrated 'Self-Starter of the Week' and tell the world your startup tale! Join right here for free...
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Planning to launch a fashion brand this year? Here are a few basic tips that will help you do just that and get your business off to the right start

Bippit is an online platform and app that helps companies to support the financial needs of their employees - not just via their salary

2021 may be a challenging time to start a business, but these tips should help you get it right...

Startacus and Hatch Enterprise celebrate International Women’s Day by partnering with NetMinds to bring together female founders for a virtual speed networking event

Keeping customers engaged is vital for any small business - these basic tips will help you do just that

Alchemy Technology Services, the Derry-based centre of excellence for insurance software implementation receives recognition for its commitment to diversity

For the first time ever, the Postcode Lotteries Green Challenge has both a British winner and runner up in the form of innovative startups SoluBlue and Jiva Materials

The innovative Italian company that has created Handshield, a hand protection wrap to protect users from bacteria and viruses

If you’re thinking about starting an ecommerce business, these tips will help you do just that...

The lowdown on Pentaform, the London-based startup that has created an easy-to-use and eco-friendly personal computer that is globally accessible
Published on: 23rd September 2013
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.







- Startacus and Hatch Enterprise offer speed networking IWD-inspired event 24th Feb 2021 Startacus and Hatch Enterprise celebrate International Women’s Day by partnering with NetMinds to bring together female founders for a virtual speed networking event
- Alchemy Technology Services receives Bronze Diversity Mark NI Award 23rd Feb 2021 Alchemy Technology Services, the Derry-based centre of excellence for insurance software implementation receives recognition for its commitment to diversity
- Groundbreaking British inventions win global sustainability prize 23rd Feb 2021 For the first time ever, the Postcode Lotteries Green Challenge has both a British winner and runner up in the form of innovative startups SoluBlue and Jiva Materials
- Wombat lands £2m investment as appetite for thematic, fractional trading grows 9th Feb 2021 The innovative investment platform Wombat secures major funding to help with further development and to expand the shares and investments on offer