The Depressed Cake Shop
by Startacus Admin
We like cakes. We also like pop up shops. We also love innovative ideas that address social issues. So when we heard about the The Depressed Cake Shop we were hungry to find out more (sorry).
Admittedly this story has gathered a lot of press over the last couple of months, so we are not claiming any exclusives here, but the reality is that the 
more people that hear about it and help spread the word, the better.
The Depressed Cake Shop is a movement of popup cupcake shops that sell only grey coloured cakes and other baked goods, with the purpose of raising awareness of mental health issues.
With ‘grey’ being the colour more associated with depression, The Depressed Cake Shop, has since the start of August managed to host 30 Depressed Cake Shops across the globe from Scotland to San Francisco.
This is certainly no mean feat and it’s fab to see a social movement making waves across the world and dealing with what is a universal issue. After all, depression and mental health issues are universal conditions that need more attention.
By choosing cakes to address this issue, the guys at The Depressed Cake Shop are taking a typically bright and sugary pastime and literally saying that depression and associated illnesses can no longer be sugar coated over.
It’s certainly not a piece of cake building such global awareness and community
action in such a short space of time, so we wanted to give a big high five to Emma Cakehead who conceived the idea, and also the 30+ Depressed Cake Shops that have been created so far.
Of course since this is a social impact project, monies earned selling the goods are being donated to several mental health charities.
So if you like the idea of getting involved yourself, why not check out all the details on where the movement is spreading or even how you could potentially start the next Depressed Cake Shop where you live.
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Published on: 23rd September 2013
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