The Depressed Cake Shop
by Startacus Admin
We like cakes. We also like pop up shops. We also love innovative ideas that address social issues. So when we heard about the The Depressed Cake Shop we were hungry to find out more (sorry).
Admittedly this story has gathered a lot of press over the last couple of months, so we are not claiming any exclusives here, but the reality is that the 
more people that hear about it and help spread the word, the better.
The Depressed Cake Shop is a movement of popup cupcake shops that sell only grey coloured cakes and other baked goods, with the purpose of raising awareness of mental health issues.
With ‘grey’ being the colour more associated with depression, The Depressed Cake Shop, has since the start of August managed to host 30 Depressed Cake Shops across the globe from Scotland to San Francisco.
This is certainly no mean feat and it’s fab to see a social movement making waves across the world and dealing with what is a universal issue. After all, depression and mental health issues are universal conditions that need more attention.
By choosing cakes to address this issue, the guys at The Depressed Cake Shop are taking a typically bright and sugary pastime and literally saying that depression and associated illnesses can no longer be sugar coated over.
It’s certainly not a piece of cake building such global awareness and community
action in such a short space of time, so we wanted to give a big high five to Emma Cakehead who conceived the idea, and also the 30+ Depressed Cake Shops that have been created so far.
Of course since this is a social impact project, monies earned selling the goods are being donated to several mental health charities.
So if you like the idea of getting involved yourself, why not check out all the details on where the movement is spreading or even how you could potentially start the next Depressed Cake Shop where you live.
If you like food themed posts you might also like:
If you like what you see here on Startacus, why not become a member of our growing community? It's free! And you'll get all this - exclusive access to our Business Toolkit, discounts and offers galore for your business via our member only business deals, the chance to network and connect with loads of fellow self-starters, and maybe even become our celebrated 'Self-Starter of the Week' and tell the world your startup tale! Join right here for free...
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
The online platform which “connects illustration professionals with the planet's best publishers, designers and Art Directors”.
Pukket is aiming to create word of mouth on a large scale, by putting a usable, redeemable value on people’s social media impact when they help to spread word of a brand.
Cracked It, is a social enterprise staffed by young ex-offenders and at-risk youths, teaching them marketable phone repair skills and providing the means and opportunity to make money.
Seedrs’ AutoInvest will allow investors to customise investment criteria from industry sector, stage of business and tax relief eligibility to automatically invest in equity crowdfunding campaigns.
Local SEO can become, one of, if not the most effective method of marketing your local business. Here's some handy tips care of Digital Next.
Enhance convenience and efficiency by giving your home a brain, care of Manchester-based startup Wondrwall, a smart home intelligence system that learns from your behaviour.
How do you make sure your employer brand knocks your competitors out of the park to attract talent to your startup? Dee Murphy, Organisational Psychologist & Head of Employer Branding at Jobbio has this to offer...
The innovative platform which is on a mission to “teach kids how to code, bot by bot.”
These things matter - the most essential security advice for small business owners...
Into running? This startup offering SMART insoles & real-time coaching is for you...
Published on: 23rd September 2013
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Trezeo looks to the crowd to target full UK launch 27th Jun 2018 Trezeo, a fintech startup focused on delivering financial stability to the self-employed, targets fully launching its income smoothing business account product in the UK.
- CliniShift awarded upSTART startup pitch title at Digital DNA 2018 21st Jun 2018 CliniShift wins the upSTART startup pitch title at Digital DNA for 2018, battling off against 24 other disruptive UK, NI and Irish startups.
- Launchpad, the award-winning incubator/accelerator building high tech startups in Cornwall 21st Jun 2018 Launchpad, an innovative, post-graduate incubation & acceleration programme developed by Falmouth University that aims to create new digital businesses to meet identified market demand in just 12 months.
- Lloyd's Lab begins global search for tech talent 21st Jun 2018 Over ten weeks, tech startups will be given the unique opportunity to work with Lloyd’s market experts to shape the next big innovation.
