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The benefits of having a cleaner, greener business

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by Startacus Admin

greenMany big businesses and large corporations have, in recent years, incorporated green initiatives in order to be seen to be doing their bit for the environment and lowering their carbon footprint. While this is great from a PR perspective, how much does being green help the company itself?

Consumer choice

More and more consumers are becoming environmentally conscious and as a result, this will undoubtedly influence their decision for where they buy their products and services from.
A recent survey by Pod Space found that over a third of respondents took environmental factors into account when choosing companies for products and services. Overall, 36% of those polled said that they would take into account various environmental factors when choosing companies to buy products and services from. The survey found that the most prominent age group to take this into consideration were those aged between 25-34, whereas those aged 18-24 were the least likely to let this affect their decision.

Opening up the market

By incorporating a green initiative into your company, businesses are more able to tap into new markets as environmentally conscious consumers are more than likely to seek out greener companies to buy products and services. Consequently, the market demand for green products and services has continued to expand recently, opening up new opportunities for a variety of industries. The survey also found that respondents in the Republic of Ireland were the most environmentally conscious, with 60% saying that how green a company was would affect their decision to business with them.

Save on energy and costs

Of course, one of the biggest benefits to having a cleaner, greener business (aside from attracting like-minded consumers) is actually making huge savings for your company. By reducing your carbon footprint, you’re more than likely to reduce your energy bills too. Implementing a green initiative in your company can be as simple as turning lights off when rooms are not in use, turning off electronic equipment (such as computers and televisions), rather than leaving them on standby or even simply by cutting down on the amount of paper your company uses.

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Published on: 29th May 2014

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