SwimAR aims to make a splash in the sport tech sector
by Startacus Admin
SwimAR, a lightweight, hydrodynamic training device using augmented reality that attaches to normal swimming goggles.
In keeping with our recent uptick in coverage of virtual reality and augmented reality startups, today we’re going swimming. With augmented reality.
Swimmers in training need to know their swim data to know what they need to improve on, what their strengths and weaknesses are, and other swimmerly things that athletic people like us totally understand. Being able to do so without pausing and slipping out of focus, out of ‘the zone’, would be of great benefit and allow the swimmer to really 
concentrate on shaving off those split seconds.
London-based The Imagination Factory thinks the same thing, and so they developed SwimAR, a lightweight, hydrodynamic training device that attaches to normal swimming goggles.
SwimAR, as the same suggests, uses augmented reality, showing a holographic display as you swim without getting in the way or causing eye strain. Powered by Sony SmartEyeglass, the display shows useful information such as a clock, distance travelled, time passed, split, and a countdown to start. From serious amateurs to triathletes and competitive swimmers, anyone who is in the pool on average 2-6 times a week and trains throughout the year, 
often covering 50km a month in-season, SwimAR was designed for you and can help cut down those times.
In July 2018, SwimAR was selected to join a cohort of 10 start-ups to join an exclusive programme run by Digital Catapult, including valuable masterclasses on preparing for investment, building scalable business models, and routes to market. In July this year, they were selected as one of 50 businesses in the Createch "Ones to Watch".
They’re on our ones to watch list too, and we’ll be watching where they go from here as they continue to make a splash!
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Software has become a powerful tool for businesses to harness. here are 4 software essentials your startup could adopt right now.
The Dublin-based MedTech company that is enabling remote monitoring of those with mild to moderate COVID-19 symptoms who are in self-isolation
The new FinTech platform that provides “the easy way to sell your unused and unwanted foreign cash currency at the best rates”.
In order to combat some of the impact caused by the coronavirus, many tourism focused attractions are turning to tech solutions. Here's a few!
The Trinity College spinout that has created a cost-effective hand hygiene training system teaching the WHO technique…
The lowdown on Budget Music Videos, the Belfast-based startup that will help you make a music video in a matter of minutes
BMW’s Innovation Lab next two sprints focuses on improving internal customer-led efficiencies or tech solutions that provide valuable data insights and analytics
WebARX create a COVID-19 cyber threats page to collect all the cyber attacks and online threats surrounding the COVID-19 pandemic
Require external capital to fund growth and worried about the potential impact coronavirus may have on your funding plans?
In response to the COVID-19 pandemic, Chivas Divides its $1m No-Strings Venture Fund Between 26 Startups
Published on: 3rd August 2019
.png)
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Chivas Venture divides this year's $1m Venture Fund between 26 global Startups 23rd Mar 2020 In response to the COVID-19 pandemic, Chivas Divides its $1m No-Strings Venture Fund Between 26 Startups
- The open-source design of emergency ventilators for COVID-19 patients 20th Mar 2020 World Wide Community of over 500 designers engineers & medics finalising prototypes for safe scalable manufacture & rapid field deployment..
- Positive-ish reaction from small business and startup community to UK Chancellor’s Corona budget 11th Mar 2020 New UK Chancellor Rishi Sunak just delivered his first UK Budget. We took a look at first reactions from small business and startup leaders.
- Hyper-realistic plant-based meat company THIS™ raises £4.7m 11th Mar 2020 Major investment news for THIS™, arguably the world's most realistic meat alternative company, to help it keep up with growing demand
