SwimAR aims to make a splash in the sport tech sector
by Startacus Admin
SwimAR, a lightweight, hydrodynamic training device using augmented reality that attaches to normal swimming goggles.
In keeping with our recent uptick in coverage of virtual reality and augmented reality startups, today we’re going swimming. With augmented reality.
Swimmers in training need to know their swim data to know what they need to improve on, what their strengths and weaknesses are, and other swimmerly things that athletic people like us totally understand. Being able to do so without pausing and slipping out of focus, out of ‘the zone’, would be of great benefit and allow the swimmer to really 
concentrate on shaving off those split seconds.
London-based The Imagination Factory thinks the same thing, and so they developed SwimAR, a lightweight, hydrodynamic training device that attaches to normal swimming goggles.
SwimAR, as the same suggests, uses augmented reality, showing a holographic display as you swim without getting in the way or causing eye strain. Powered by Sony SmartEyeglass, the display shows useful information such as a clock, distance travelled, time passed, split, and a countdown to start. From serious amateurs to triathletes and competitive swimmers, anyone who is in the pool on average 2-6 times a week and trains throughout the year, 
often covering 50km a month in-season, SwimAR was designed for you and can help cut down those times.
In July 2018, SwimAR was selected to join a cohort of 10 start-ups to join an exclusive programme run by Digital Catapult, including valuable masterclasses on preparing for investment, building scalable business models, and routes to market. In July this year, they were selected as one of 50 businesses in the Createch "Ones to Watch".
They’re on our ones to watch list too, and we’ll be watching where they go from here as they continue to make a splash!
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
.jpeg)
With the impact of BREXIT still very much an uncertainty, our evening event at Startup Week Dublin will explore startup collaboration and opportunities between NI and Ireland.
There are some ways that you can make your start-up stand out, including...
Tech startups focused on smart buildings and cities, smart grid, construction tech, predictive maintenance, and other tech solutions - take note!
The fintech startup that's on a mission to help the people of Zambia manage their finances...
The traveltech startup that provides self-guided trails crafted by their community of local insiders
BT and the Telecom Infra Project (TIP) have launched the third annual competition for startups in telecom infrastructure
Tech startups building solutions relevant to the UK aerospace industry - take note! Innovative Tech Startups are sought for the ATI Boeing Accelerator.
Kaleidoscope is a new podcast focused on innovation. Now, we take a closer look at collaboration through the lens of location and property innovation.
The startup that'll help you to find a job that’s rewarding for both you and the world...
How one startup is using AI to develop financial education for young people...
Published on: 3rd August 2019
.png)
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Event at Startup Week Dublin to explore startup collaboration between NI and Ireland 11th Oct 2019 With the impact of BREXIT still very much an uncertainty, our evening event at Startup Week Dublin will explore startup collaboration and opportunities between NI and Ireland.
- Startups shaping future of the smart built environment wanted for RElab programme 8th Oct 2019 Tech startups focused on smart buildings and cities, smart grid, construction tech, predictive maintenance, and other tech solutions - take note!
- Tech startups in telecom infrastructure sought for BT run competition 3rd Oct 2019 BT and the Telecom Infra Project (TIP) have launched the third annual competition for startups in telecom infrastructure
- Innovative Tech Startups sought for the ATI Boeing Accelerator 3rd Oct 2019 Tech startups building solutions relevant to the UK aerospace industry - take note! Innovative Tech Startups are sought for the ATI Boeing Accelerator.
