Sustainable reward scheme Bagboard targets sustainable shoppers and brands

by Startacus Admin

Sustainable reward scheme Bagboard, a first-of-its-kind advertising platform for planet-friendly brands launches £600k funding round...
Bagboard, the creation of former credit trader Ben Ayres, and advertising executive Ashleigh Bishop, launched a £600k crowdfunding campaign via Seedrs this week to raise funds for the first sustainable rewards scheme that marries major brand campaigns and environmental impact, with a mission to make sustainable shopping the norm. Within a day of launch they had hit £520k+ of their overall target.
This comes at a time when COVID-19 has, in the span of four months, shifted the way consumers think about their daily shopping and consumption habits with 45% of consumers saying they’re making more sustainable choices when shopping and will likely continue to do so.
Campaigns from planet-friendly brands like Sky Ocean Rescue, Ben & Jerry’s and Loop feature on printed, reusable, recyclable and eco-friendly paper smart bags, replacing single-use plastic ones in over 2,000 local shops across London.
Through the Bagboard app, people are incentivised and empowered to use (and reuse) their free smart bags in return for money-off planet-positive products and services, while helping to raise awareness of brands trying to be more sustainable, wherever they carry the bag.
There's more details to it than that, including a new thing called concious coins which acts as the digital currency that can then be used in the Bagboard in-app sustainable marketplace.
Nice.
Bagboard additionally rewards people by removing ocean plastic on their behalf each time they reuse their smart bag, via a partnership with innovative NGO Plastic Bank.
With all those features and benefits, we reckon Bagboard have this investment round...
...in the bag (sorry).
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Want to gain an edge over your business competitors? Listening to your audience is an absolute must.

The Clothes Doctor mission to fight fast fashion continues as the innovative eco clothing care brand raises £1m to support further growth.

If you plan on using social media to promote your brand, these simple rules will help, increasing both brand awareness and the number of consumers.

High-potential social impact startups from the UK sought for the 9th annual Les Tremplins by Voyage Privé programme.

The lowdown on Danish startup EvodiaBio and its innovative tech that produces sustainable aromas for the food and beverage industry.

Small Business Britain’s ‘How to Grow’ report outlines how small businesses are responding to economic challenges and how they can grow during recession.

Odd Coffee Company - the startup that's tackling coffee wastage by offering sustainably-sourced surplus coffee, rescued from British roasters.

Tech Nation shares an overview of the impact they have had on the UK's tech economy and ecosystem.

The lowdown on London-based Tutti and its digital marketplace that connects event space owners with the creatives wishing to book them.

UK-based and got a business idea with a link to colour or colouration? A new investment fund from The Dyers' Company is well worth a look.
Published on: 7th July 2020
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.







- Leading French Travel Co. Offers Mentoring to two UK startups on its prestigious two-month programme 23rd Jan 2023 High-potential social impact startups from the UK sought for the 9th annual Les Tremplins by Voyage Privé programme.
- Small businesses need new model for growth in recession 23rd Jan 2023 Small Business Britain’s ‘How to Grow’ report outlines how small businesses are responding to economic challenges and how they can grow during recession.
- Tech Nation responds to the DCMS Digital Growth Grant announcement 20th Jan 2023 Tech Nation shares an overview of the impact they have had on the UK's tech economy and ecosystem.
- Colour/dyeing industries- seed capital investment fund launches for UK entrepreneurs 19th Jan 2023 UK-based and got a business idea with a link to colour or colouration? A new investment fund from The Dyers' Company is well worth a look.