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Sustainable reward scheme Bagboard targets sustainable shoppers and brands

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by Startacus Admin

Sustainable reward scheme Bagboard, a first-of-its-kind advertising platform for planet-friendly brands launches £600k funding round...

Bagboard, the creation of former credit trader Ben Ayres, and advertising executive Ashleigh Bishop, launched a £600k crowdfunding campaign via Seedrs this week to raise funds for the first sustainable rewards scheme that marries major brand campaigns and environmental impact, with a mission to make sustainable shopping the norm.

bagboardWithin a day of launch they had hit £520k+ of their overall target. 

This comes at a time when COVID-19 has, in the span of four months, shifted the way consumers think about their daily shopping and consumption habits with 45% of consumers saying they’re making more sustainable choices when shopping and will likely continue to do so. 

Campaigns from planet-friendly brands like Sky Ocean Rescue, Ben & Jerry’s and Loop feature on printed, reusable, recyclable and eco-friendly paper smart bags, replacing single-use plastic ones in over 2,000 local shops across London. 

Through the Bagboard app, people are incentivised and empowered to use (and reuse) their free smart bags in return for money-off planet-positive products and services, while helping to raise awareness of brands trying to be more sustainable, wherever they carry the bag. 

There's more details to it than that, including a new thing called concious coins which acts as the digital currency that can then be used in the Bagboard in-app sustainable marketplace.


Bagboard additionally rewards people by removing ocean plastic on their behalf each time they reuse their smart bag, via a partnership with innovative NGO Plastic Bank.

With all those features and benefits, we reckon Bagboard have this investment round... the bag (sorry). 

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Published on: 7th July 2020

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