Strive, the fintech designed for families launches in the UK
by Startacus Admin
Launch of new fintech startup Strive, aiming to make savings fun for the whole family and help shape kids' money habits for life
A new UK based fintech for parents and kids called Strive has just been launched with the announcement of the acquisition of a popular digital piggy bank company GoSave in an all stock deal. With only 1-in-3 adults considered financially literate worldwide and homeschooling being on the rise, the need for easy solutions to teach kids about money and engage their parents in the process has never been greater. This need has been sped up by recent COVID events and the rise of cashless society.
Strive CSO, Ivan Muck, who is also a founder of the fintech ff.next shared “We’ve been working with GoSave for a period of time now with some of our clients, and the idea of a youth focused challenger bank kept coming up. We see a real gap in the market to build a solution for parents that grows with the child, so it’s not just a debit card, it’s a whole 0-18 proposition that parents can start at any age.”
Strive makes teaching kids about money extremely easy. Its offering comprises a low cost savings account, interactive digital piggy banks, a customisable debit card and a marketplace with offers from a range of toy, educational and edtech brands that can reward kids for hitting their saving goals. It also has a white label solution that lets banks in other parts of the world build similar solutions.
Strive is initially launching in the UK and is currently taking expressions of interest ahead of their Seedrs crowdfunding campaign in a few months, that will take the team toward their first 10,000 families.
Laura Citron, CEO at London & Partners, said: “I’m delighted to welcome Strive to London and thrilled that they have chosen to launch their business here. London is one of the world’s leading fintech hubs and companies here will benefit from the UK’s highly adoptive customer base for fintech services, as well as having access to stakeholders, clients, investors and exceptional talent. With a global business community built on diversity and progressive thinking, London is a city where ambitious companies like Strive can succeed.”
Strive has also just opened up a social program where part of the proceeds from sales of their digital piggy banks goes to the UK’s frontline of financial education via the youth charity MyBnk. The waitlist for Strive is now open with the top 25 referrers being given a free Strive digital piggy bank and if you refer at least 5 friends you will receive a year’s free access to the Strive account.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Got a business in the manufacturing sector? These tips on how you can reduce energy costs while being more sustainable are well worth a read...
 Daniel Dierkes, David Schara, and Maximilian Geißinger 2.jpeg)
Innovative InsurTech startup SureIn announces a €4M Seed round to further its mission of making insurance easy, transparent and hassle-free for SMBs.
Nassia Skoulikariti, Director of IoT Programmes, Mobile Ecosystem Forum shares some insights on how IoT is having a significant impact on all our lives.
.jpg)
Roger James Hamilton, Founder and CEO of Genius Group, a world-leading entrepreneur Edtech and education group, discusses how introducing a globalized curriculum will help better prepare students.
SuperFi, the debt prevention platform, has announced a $1m pre-seed funding round to support people during the cost of living crisis.
41 startups from 13 countries, including the UK, have been selected for the 8th Kickstart Innovation program, one of Europe’s leading innovation platforms.
Personal training platform Another Round has secured £300k in its latest fundraise, including investment from angels and its community.
Thingtrax Secures £4.3M to Empower Manufacturers to Build the Factories of the Future
A measure of inflation relief for small firms sees transport costs fall but service price increases remain elevated
Bedfordshire-based HR tech startup HR DataHub has built a range of tools for HR departments
Published on: 2nd November 2020
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- SureIn Secures €4M to Close the SMB Insurance Gap 15th Aug 2023 Innovative InsurTech startup SureIn announces a €4M Seed round to further its mission of making insurance easy, transparent and hassle-free for SMBs.
- SuperFi raises $1M pre-seed funding round 28th Jul 2023 SuperFi, the debt prevention platform, has announced a $1m pre-seed funding round to support people during the cost of living crisis.
- Startups rely on AI & sustainability for new partnerships 27th Jul 2023 41 startups from 13 countries, including the UK, have been selected for the 8th Kickstart Innovation program, one of Europe’s leading innovation platforms.
- Another Round closes £300k Seed round to revolutionise personal training 21st Jul 2023 Personal training platform Another Round has secured £300k in its latest fundraise, including investment from angels and its community.
