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Steps for providing inspiring feedback to your team

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by Startacus Admin


Kyle Murtagh of Toastmasters International shares insights and tips on providing feedback to your team that is effective, constructive and inspiring too

As a startup founder you’ll have been through the process of receiving feedback as you’ve developed your product or service and pitched for investment.

linkedin-sales-solutions-oFMI6CdD7yU-unsplash.jAs you’ll know from experience people often get worried, tense and even a little scared when they are about to receive feedback. As you prepare to provide an evaluation of performance to your team members remember that breaking through this emotional blockade can be challenging; if this is approached in the wrong way, the goal of the feedback—to improve performance—can be more difficult to achieve.

Many people consider cutting to the chase to be a virtue, but when providing feedback, it can often set you on the wrong path. If you immediately deliver suggestions for improvement—while your team member is still in the ‘fight or flight’ section of their emotional Venn diagram—their reaction could be ugly. They could become hypersensitive, perhaps mounting an angry defence that will make them less likely to see the benefits of your advice. Or they could be disheartened and deflated, sinking to a low where they give up all together. Avoid these extremes and other undesirable reactions in between by starting with positives.

Start with the positive

Compliment first. Be uplifting and genuine. Total failure in every aspect of a task is rare; there is almost always some part that is praise-worthy. No matter how small it is, highlight it. I had a maths teacher who had a talent for starting with positives; in one class test I got 29 out of 30 questions incorrect. My teacher, Mr Robertson, said, “Kyle, two things I want to say; firstly, thanks for sitting the test, and secondly, well done for having the courage to leave an answer for every question.” Before the meeting with Mr Robertson, I was incredibly anxious - I knew the test was disastrous! But his two compliments (the second more than the first) relaxed my mind enough so that I was open to hearing his critique. Remember, people can be their own worst critic, so let your team member acknowledge that they did something well. Compel them to feel valued. This will make them more likely to be open to constructive feedback. From there, your message has more chance of sticking and being acted upon.

Be specific

photo-1616587226954-5bd451b0f71c.Consider these descriptions of someone’s performance: superb time-management; great productivity; lovely rapport building. They are all great—as headlines. The problem with confining your feedback to these types of phrases is that it does not explain why their time- management was superb, how you are measuring their productivity, or what they did that resulted in their rapport being lovely. If you miss out the detail of why they did well, they can guess exactly what it was they did that was praise-worthy, but they may not guess correctly, and the next evaluation may see you and your colleague wondering why they appear to have gone backwards. As a presentation skills coach, when I give a speaker feedback it’s important that I explicitly explain why a certain action had a positive or negative effective. For instance, if a speaker smiles during a presentation, I won’t just say “it was great that you smiled”. Instead, I’ll say “your smile was warm, welcoming and showed that you wanted to be here with us today!”. By reinforcing why the action was positive the speaker is much more likely to act in that manner again. Thus, providing detail is a crucial part of ensuring feedback sessions are educational encounters.

Suggest ways to improve

photo-1507209696998-3c532be9b2b5.Similarly, when you move on to areas where your team member needs to improve, avoid broad brushstroke assessments. Without explanatory information, phrases such as your time-management needs to improve, your productivity could be better, and you need to work on your rapport building are of limited use. Much better would be pointing out that taking a few minutes to plan a task rather than jumping straight in will see the task completed in less time, or explaining the metrics used to assess productivity, or stressing the importance of eye contact in meetings.

When you are giving recommendations, suggest specific tools, activities or habits that will improve work output, and demonstrate these recommendations, perhaps by highlighting examples of others who have used them successfully. You can make this more powerful if you can draw on personal experience. If making one change—for example, making a list of the day’s tasks; tackling the biggest task of the day first; organising files in a particular way—improved your work output massively, explain what you did and how that had a positive impact. Always recommend with demonstration.

By following these three steps you will be able to deliver valuable and inspiring feedback that will see your team members rising to the challenge ahead as your startup goes from strength to strength.


kyle murtagh.Kyle Murtagh is a member of Toastmasters International, a not-for-profit organisation that has provided communication and leadership skills since 1924 through a worldwide network of clubs. There are more than 400 clubs and 10,000 members in the UK and Ireland. Members follow a structured educational programme to gain skills and confidence in public and impromptu speaking, chairing meetings and time management. To find your nearest club, visit

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Published on: 22nd June 2021

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