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Startup Van launches ‘Behind the Curtain’ with Global Giant WeWork

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by Startacus Admin

The Startup Van and WeWork
Entertainment company for entrepreneurs The Startup Van will collaborate with WeWork, the global network of workspaces to launch a new evening chat show called ‘Behind The Curtain’ which will be broadcasted via Facebook Live.

The deal will allow The Startup Van to build on the success of its daily Facebook Live breakfast show ‘The Roundup’, to launch an evening chat show called ‘Behind The Curtain’, with the first episode airing in March.

The Startup Van was founded by Graham Hussey and Mark McDonagh in Dublin in 2015. The Startup Van travelled the world in a vintage VW van fitted with a film studio interviewing startups and incredible entrepreneurs, with a mission to inspire and educate other founders and the wider business community. The Startup Van has interviewed influential people, from YouTube sensation Jamal Edwards OBE to serial entrepreneur Gary Vaynerchuk and worked with some leading names such as Stephen Kelly from Sage and Ann Boden from Starling Bank. 

In April 2017, The Startup Van parked up in London, running various initiatives and opened a dedicated film studio in Shoreditch to launch the breakfast show ‘The Roundup’ on Facebook Live.

The new evening show ‘Behind The Curtain’ is a ‘secret’ live chat show where the identity of the guest entrepreneur is hidden from the audience in the Startup Van and WeWorklead up to the Curtain drop.The audience will be a curated list of entrepreneurs, giving them exclusive admittance to the eventful night with live entertainment, food and beverages.

The unscripted interview will also be broadcasted via Facebook Live alongside distribution through YouTube and other social media outlets. Facebook Live viewership over the year is expected to exceed 1.2 million entrepreneurs across the UK and Ireland.

Graham Hussey, Co-Founder of The Startup Van, said “We've always believed that there’s nothing more exciting than the spirit of entrepreneurship, but events and especially video content rarely reflect this. We want to create a really special, intimate experience for people in the live studio audience and share this experience with viewers online. We’re betting big on Facebook Live this year, done right it’s an incredible platform. The fact that over a million entrepreneurs will watch ‘Behind The Curtain’ this year is very cool.”

WeWork will then collaborate with The Startup Van to bring the show to entrepreneurs across the UK and Ireland. 

Mark Goldfinger, Director of Expansion for Europe, Israel & Australia said “WeWork is a global network of workspaces. We transform buildings into dynamic communities where companies and people can grow together. We're looking forward to hosting The Startup Van in our locations around the UK and Ireland and bringing Behind the Curtain to our community in real life and online”.

Keep an eye out for the The Startup Van's new show which goes live in March and congrats to Graham and Mark - it's been fab to track your journey to date. 

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Published on: 23rd February 2018

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