Startup of the Week - Yumpingo
by Startacus Admin
Yumpingo - The startup that's using big data analytics and machine learning to empower business owners in the hospitality sector...
As all business owners know, customer satisfaction is an absolute must - in every market sector. Gaining information on what a customer wants, their views on a product or service or the likelihood of them becoming a repeat or regular customer is vital. After all, this information will help with everything from the creation of a new marketing strategy through to the budget assigned to research and development. Of course the key thing is to get this info when it is relevant - timing is of the essence. Nowhere is this more apparent than in the hospitality sector. A retrospective online review from a disappointed customer is valuable, however would be of much greater value to a business if it was provided in real time.
That is exactly what our latest startup of the week is aiming to do.
Yumpingo is a “food intelligence™ platform” which is on a mission to introduce big data analytics to the hospitality industry.
The platform enables restaurateurs to get customer feedback on all aspects of the service they provide - from their opinions on a particular dish through to their impressions of the waiting staff. Customers can use Yumpingo devices to complete short reviews at the end of a meal, thereby capturing their immediate impressions. Yumpingo then applies machine learning to analyse these reviews and provide detailed analysis and insight on a monthly basis.
This data can then of course be used to help a restaurateur make improvements wherever necessary. It can help with everything from the development of a menu through to how staff engage with customers - in essence therefore those critical business decisions.
Yumpingo is using data to empower business owners within the hospitality sector in a way that standard review sites never could.
We love what they’re doing and with a client list that currently includes Wagamama, Bill’s and Wahaca, it looks like we are not the only ones!
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Published on: 5th September 2018
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