Startup of the Week - Whisk
by Startacus Admin
Our latest Startup of the Week may be familiar to any of you who are avid viewers of The Apprentice. During the 2012 series, the startup idea for Whisk was pitched to Lord Sugar by its founder, Apprentice contestant Nick Holzherr and although Nick did 
not secure the backing of Lord Sugar, he has since managed to secure investment for the business of over £0.5m, and the business is going from strength to strength.
So then, Whisk, what’s it all about?
Well in basic terms, Whisk is a free online tool which allows people who are looking at a recipe on the internet to purchase the ingredients they would need for that recipe from an online supermarket.
If you find a recipe that you like, you simply add it to your Whisk shopping list, together with the number of portions that you would like. Whisk then interprets the recipes and the ingredients you would need and creates a shopping list which it then transfers to the supermarket, so you can buy what you need straight away. Pretty simple concept...
It’s easy to see how a tool like this would be welcomed by anyone who regularly browses the internet searching for inspiration for what to cook for dinner. And of course the supermarkets and online grocery stores will surely benefit too.
But what of the recipe creators? The bloggers, the foodies, the professionals who post their favourite recipes for free - what do they stand to gain?
Well, the good thing about Whisk is that they can share in any revenue generated from their recipes - it is after all through these recipes that Whisk derives its content.
The app is currently available for free on iPhone, iPod, Android, Kindle and Nook. An iPad and Windows Phone version are apparently due to be launched soon too.
It may be a simple enough concept - buying ingredients through online shopping, however it’s one which Whisk have approached in a really innovative way - to the benefit of consumers, retailers and online publishers alike. Go try it for yourself - we reckon you’ll agree.
If you like what you see here on Startacus and want to get involved yourself, why not become a member of our growing community by joining for free here!
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
For startups entering the food industry, here's why accurate labelling on ready-to-eat food products is important.
Whether you’re looking to create a frugal startup, or it’s already up and running, here are 4 tips to reduce costs while keeping the work environment pleasant.
The Belfast-based startup that provides a fully managed 24/7 Software-as-a-Service (SaaS) for securely storing and sharing assets, packages and containers.
The insolvency technology startup secures funding to help support the UK's most vulnerable consumers to avoid bankruptcy
Darren Hockley, MD of Delta International on how millennials may be helping businesses face the current COVID-19 pandemic
The innovative startup that's enabling businesses to connect with their customers via personalised handwritten communication
The lowdown on the Estonian startup that has created a multiplayer game to help kids practice math facts in a fun way...
Software has become a powerful tool for businesses to harness. here are 4 software essentials your startup could adopt right now.
The Dublin-based MedTech company that is enabling remote monitoring of those with mild to moderate COVID-19 symptoms who are in self-isolation
The new FinTech platform that provides “the easy way to sell your unused and unwanted foreign cash currency at the best rates”.
Published on: 27th March 2013
.png)
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Cerebreon the Irish deep learning startup raises £1.5m in seed funding 31st Mar 2020 The insolvency technology startup secures funding to help support the UK's most vulnerable consumers to avoid bankruptcy
- Chivas Venture divides this year's $1m Venture Fund between 26 global Startups 23rd Mar 2020 In response to the COVID-19 pandemic, Chivas Divides its $1m No-Strings Venture Fund Between 26 Startups
- The open-source design of emergency ventilators for COVID-19 patients 20th Mar 2020 World Wide Community of over 500 designers engineers & medics finalising prototypes for safe scalable manufacture & rapid field deployment..
- Positive-ish reaction from small business and startup community to UK Chancellor’s Corona budget 11th Mar 2020 New UK Chancellor Rishi Sunak just delivered his first UK Budget. We took a look at first reactions from small business and startup leaders.
