Startup of the Week - Whisk
by Startacus Admin
Our latest Startup of the Week may be familiar to any of you who are avid viewers of The Apprentice. During the 2012 series, the startup idea for Whisk was pitched to Lord Sugar by its founder, Apprentice contestant Nick Holzherr and although Nick did 
not secure the backing of Lord Sugar, he has since managed to secure investment for the business of over £0.5m, and the business is going from strength to strength.
So then, Whisk, what’s it all about?
Well in basic terms, Whisk is a free online tool which allows people who are looking at a recipe on the internet to purchase the ingredients they would need for that recipe from an online supermarket.
If you find a recipe that you like, you simply add it to your Whisk shopping list, together with the number of portions that you would like. Whisk then interprets the recipes and the ingredients you would need and creates a shopping list which it then transfers to the supermarket, so you can buy what you need straight away. Pretty simple concept...
It’s easy to see how a tool like this would be welcomed by anyone who regularly browses the internet searching for inspiration for what to cook for dinner. And of course the supermarkets and online grocery stores will surely benefit too.
But what of the recipe creators? The bloggers, the foodies, the professionals who post their favourite recipes for free - what do they stand to gain?
Well, the good thing about Whisk is that they can share in any revenue generated from their recipes - it is after all through these recipes that Whisk derives its content.
The app is currently available for free on iPhone, iPod, Android, Kindle and Nook. An iPad and Windows Phone version are apparently due to be launched soon too.
It may be a simple enough concept - buying ingredients through online shopping, however it’s one which Whisk have approached in a really innovative way - to the benefit of consumers, retailers and online publishers alike. Go try it for yourself - we reckon you’ll agree.
If you like what you see here on Startacus and want to get involved yourself, why not become a member of our growing community by joining for free here!
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
A short guide to hiring the best service providers for your organisation so that you don’t waste your time and money.
.jpeg)
These tips for startups And entrepreneurs could transform your video output and have a dramatic impact on your marketing results.
What is the long-term vision for our education system? In 2020, let’s focus on releasing EdTech from its shackles, says Ricky Doyle, co-founder of Practice Labs.
Zen Educate is an innovative digital staffing platform enabling supply teachers to be connected with schools more efficiently
Aisha secures seven-figure investment from the Foresight Group to help its marketing, development and international expansion plans
ShapeDo from the 2018/2019 RELab cohort has secured investment from Goldacre in its innovative construction project management software
The Cool To Be Kind Project started after Naomi Lambert's devastating journey with infertility culminated in a full hysterectomy at 32.
Harper James Solicitors highlight the often hidden mistakes and dangers that may impact on your startup's success.
Bryony Wylie, Advanced Clinical Practitioner, Prescriber and founder of FooDoo Snacks share's her predictions for employee health and well-being trends for 2020!
The third-party platform that enables you to anonymously tag, measure, and resolve incidents of bias and harassment in your organisation
Published on: 27th March 2013
.png)
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Investment announced in Aisha, the award-winning halal baby food manufacturer 13th Nov 2019 Aisha secures seven-figure investment from the Foresight Group to help its marketing, development and international expansion plans
- Construction tech startup ShapeDo secures investment from VC firm Goldacre 13th Nov 2019 ShapeDo from the 2018/2019 RELab cohort has secured investment from Goldacre in its innovative construction project management software
- Culture Amp launch Diversity and Inclusion Starter Kit to bring best practices to UK businesses 8th Nov 2019 The latest ways in which leading people and culture platform Culture Amp aim to help organisations manage their diversity and inclusion practices and policies
- Manchester fintech GoodBox hits £2m donated to UK charities 21st Oct 2019 Manchester fintech GoodBox, which helps charities embrace the rise of fintech through digital and contactless payments, have raised over £2m for UK charities.
