Startup of the Week - Whisk
by Startacus Admin
Our latest Startup of the Week may be familiar to any of you who are avid viewers of The Apprentice. During the 2012 series, the startup idea for Whisk was pitched to Lord Sugar by its founder, Apprentice contestant Nick Holzherr and although Nick did 
not secure the backing of Lord Sugar, he has since managed to secure investment for the business of over £0.5m, and the business is going from strength to strength.
So then, Whisk, what’s it all about?
Well in basic terms, Whisk is a free online tool which allows people who are looking at a recipe on the internet to purchase the ingredients they would need for that recipe from an online supermarket.
If you find a recipe that you like, you simply add it to your Whisk shopping list, together with the number of portions that you would like. Whisk then interprets the recipes and the ingredients you would need and creates a shopping list which it then transfers to the supermarket, so you can buy what you need straight away. Pretty simple concept...
It’s easy to see how a tool like this would be welcomed by anyone who regularly browses the internet searching for inspiration for what to cook for dinner. And of course the supermarkets and online grocery stores will surely benefit too.
But what of the recipe creators? The bloggers, the foodies, the professionals who post their favourite recipes for free - what do they stand to gain?
Well, the good thing about Whisk is that they can share in any revenue generated from their recipes - it is after all through these recipes that Whisk derives its content.
The app is currently available for free on iPhone, iPod, Android, Kindle and Nook. An iPad and Windows Phone version are apparently due to be launched soon too.
It may be a simple enough concept - buying ingredients through online shopping, however it’s one which Whisk have approached in a really innovative way - to the benefit of consumers, retailers and online publishers alike. Go try it for yourself - we reckon you’ll agree.
If you like what you see here on Startacus and want to get involved yourself, why not become a member of our growing community by joining for free here!
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Hike is an SEO platform built for startups that allows you to optimise your site and content and aimed at saving 75% on annual SEO costs.
The Festival of Female Entrepreneurs, now in its seventh year, is aimed at supporting women to build and grow sustainable businesses.
The INVENT Awards 2018 from Connect at Catalyst Inc, took place in Belfast’s Waterfront, during which Gray’s Clip was announced as the overall competition winner.
The innovative startup which “helps you build happy, productive teams by creating amazing onboarding experiences for new hires.”
Vegan food business The Brook funds 130% in their first three days of their equity crowdfunding campaign on Seedrs, with the funds raised to go towards launching a new home delivery service.
Leading real estate tech investment firm, Goldacre, has announced the six startups selected for its inaugural RElab accelerator programme.
Tom Evans, Founder & CEO of BleepBleeps, shares his thoughts and experience of balancing passion projects with the reality of a full-time job.
Andrson - The Dublin based startup that's using AI in its innovative global platform for undiscovered musicians...
When done right, business surveys on employees, customers, suppliers and the market in general can help to improve almost every major aspect of a business.
.jpg)
Get The Shifts is a Clare-based startup created for the very purpose of connecting hospitality staff with the people who need them.
Published on: 27th March 2013
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Innovative Electrical Clip hangs on to win INVENT Awards 2018 12th Oct 2018 The INVENT Awards 2018 from Connect at Catalyst Inc, took place in Belfast’s Waterfront, during which Gray’s Clip was announced as the overall competition winner.
- Vegan food business The Brook tastes crowdfunding success 11th Oct 2018 Vegan food business The Brook funds 130% in their first three days of their equity crowdfunding campaign on Seedrs, with the funds raised to go towards launching a new home delivery service.
- Six startups join Goldacre’s inaugural RElab accelerator programme 9th Oct 2018 Leading real estate tech investment firm, Goldacre, has announced the six startups selected for its inaugural RElab accelerator programme.
- Emily Crisps bags healthy £1m investment 4th Oct 2018 Emily Crisps raises over £1 million investment from Seedrs campaign to support expansion for it's healthy alternative to traditional potato crisps and fruit snacks.
