As we all know, over the last number of years, more and more charities have been embracing the retail sector and have a presence on many of our high streets. Whilst charity retail is therefore undoubtedly a growing sector, it tends to be of the “bricks and mortar” variety only - with few, if any, charity retailers taking advantage of the internet.
Having identified that charities are therefore missing out on what is such a huge online market, our latest Startup of the Week is now on a mission to help!
Thriftify is a social enterprise startup which is aiming to enable charities to trade online.
Their initial focus is with books. Currently over 60 million books are donated to charity shops every year and the shops unfortunately do not always get the return they potentially could via their existing methods of re-sale. The Thriftify software enables charities to determine the value of their books and thereby decide if they should sell them or shred and recycle them. The result? The charities sell more efficiently and ultimately generate more revenue.
Of course, the more revenue they generate, the more they can invest in their particular cause or charitable need. A great example of Social Innovation - wouldn’t you agree?
It’s still very early days for Thriftify - having run a successful pilot project, they’re about to embark on the second stage of software development and are currently seeking financial support to help them do just that. If you’re interested in helping, please do let them know!
Also, do check out the short video below which will give you a little more insight into what it’s all about:
Interested in finding out about other new and innovative startups? Why not check out our previous Startup of the Week ?