Startup of the Week - Swogo
by Startacus Admin
Online retail is here to stay and if you are involved in e-commerce you’ll be only too aware of how competitive it can be. In that respect therefore, online retailers are no different from traditional high street merchants - every penny counts.
With customers becoming ever more savvy in shopping around, it’s vital therefore that online retail businesses do all they can to not only provide customers with good value and service, but that they ensure that they generate as much money (and profits) as possible from those customers.
Our latest startup of the week is on a mission to help online retail businesses do just that.
Swogo is a SaaS startup which is providing the “first automated bundle solution for leading e-commerce retailers”.
In essence, Swogo replicates the up-selling and add-ons that most high street sales assistants are trained to do.
For example, if a customer visits your site and wishes to buy a camera, Swogo will recommend a bundle package instead - a camera + lens + case. The bundle suggested will always be matched to the customer’s needs, offer real customer value and most importantly will help you increase the profit margin on each of your customer’s transactions.
You may not necessarily need to attract more customers to your site; it may just be a case of ensuring that you are maximising the profit you make from each of your existing customers.
Swogo can be integrated in a matter of minutes on standard e-commerce sites. Minutes well spent when you consider the positive impact it could have on your sales.
It’s a simple idea but a very clever one. Wouldn’t you agree?
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Glasgow-based This is Milk seeks investment for Neve Learning, its cloud-based Ed-Tech platform that has inclusivity and accessibility at its core.
.jpg)
With the UK facing a clear digital skills gap, Amy Caton, Digital Talent and Impact Senior Manager at BT Group shares some insights on what businesses should do to close that divide.
The lowdown on Berlin-based Beazy and its innovative solution that helps teams to plan, produce and deliver creative content and helps businesses to connect with talented content creators.
Huckletree's new Web3 HQ aims to put London’s West End at the forefront of Britain’s tech superpower ambitions.
Leading sports marketing platform, OpenSponsorship announces move into music sector, the first new vertical industry for the trans-Atlantic martech business.
.jpg)
Kingussie High School scoops first place for Junior and Senior categories at this year’s Growing Future Assets Competition.
The lowdown on Manchester-based Arctic Shores and its innovative recruitment solution to help candidate potential count as much as skills and experience.
With the demand for tattoo removal now greater than ever, specialist NAAMA Studios makes a bid for a further £11m in funding.
By combining machine-learning with zero-party data, new tool launched by MarTech startup Qudo ends the ‘era of assumption’ for marketers.
Want to be your own boss and earn some money whilst travelling? Here are a few ways to do just that...
Published on: 15th November 2017
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Neurodiverse learning and training platform Neve shares major six-figure investment opportunity 22nd Mar 2023 Glasgow-based This is Milk seeks investment for Neve Learning, its cloud-based Ed-Tech platform that has inclusivity and accessibility at its core.
- Huckletree opens new London hub for tech companies pioneering Web3 solutions 16th Mar 2023 Huckletree's new Web3 HQ aims to put London’s West End at the forefront of Britain’s tech superpower ambitions.
- OpenSponsorship making its move into the music sector 16th Mar 2023 Leading sports marketing platform, OpenSponsorship announces move into music sector, the first new vertical industry for the trans-Atlantic martech business.
- Scottish Highlands Home to the Next Generation of Future Female Investors 15th Mar 2023 Kingussie High School scoops first place for Junior and Senior categories at this year’s Growing Future Assets Competition.
