Startup of the Week - SoPost
by Startacus Admin
Over the last few weeks it would be fair to say that most of us have perhaps used the post more than at other times of the year - whether it’s been for sending Christmas cards, posting presents or waiting for that all important delivery ourselves. Of course with us all leading increasingly busy lives, we can’t always be guaranteed to be at home, meaning that more and more of us are missing out on deliveries - a problem that our latest Startup of the Week is aiming to solve.
In a 
nutshell, SoPost is ‘reinventing the postal address’.
Basically, users sign in via one of their social IDs, be that email address, or Twitter or Facebook name. They can then add a number of physical addresses - work, home, or weekend etc together with a schedule of when they are likely to be at each place.
The idea then is that a postal address no longer has to be one distinct fixed place. If someone wants to send you something, they simply ‘post’ it to your email address, Facebook account or whatever. Behind the scenes, SoPost does the ‘mapping’ and ensures that the delivery gets to where you are.
There are plans in the pipeline for SoPost to have an e-commerce arm and link directly with leading online retailers so that when their customers initially register with their email addresses, SoPost integrates all the additional required address information to ensure things get delivered to the right place.
Although only recently launched, the startup has already developed some pretty exciting partnerships including most notably, one with musician Noel Gallagher, whose fans can buy a copy of his High Flying Birds DVD for their friends, whilst only needing a Facebook user name or Twitter handle for the recipient.
How successful this startup is likely to be of course remains to be seen - however there is certainly room in the market for something which can ‘disrupt’ the postal and delivery services as we know them and by using our Social IDs like this, perhaps SoPost is the one which will do it...
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Published on: 26th December 2012
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