If you’re a designer in any discipline, you’ll be only too well aware of how difficult it can be to make your mark on the world, as it were, and get your creative work noticed. It has been refreshing then to see a rise in recent years in digital platforms where creatives can actually showcase and promote their wares - something that is exactly what our latest Startup of the Week is aiming to do.
SilkFred is an online platform for independent brands and emerging designers in the world of fashion. The team behind this startup regularly scout graduate shows, showcases and the like to source new designers to add to the platform. Designers are provided with tools and resources to create profiles where their work is not only on display but can actually be sold. That’s where SilkFred comes into its own - this is not simply a platform to look at - it has a fully integrated e-commerce function. Customers can browse, discover and buy pieces from new fashion designers and future trend-makers. The actual shopping experience is continually being developed to make the whole thing as easy and efficient as possible. There is even a social media function where you can share any of your great finds on the site with others.
If you’re into fashion and want to be ahead of the game, SilkFred is certainly becoming one of those must-visit sites. However, even more important than that is the fact that this is a platform which is helping new and emerging designers launch their brands, raise their profiles and ultimately become viable commercial businesses - that is surely a good thing.
The Startacus Startup of the Week is supported by Rackspace, the global leader in cloud hosting. Rackspace are committed to helping startups and through the Rackspace Startup Program they offer selected tech startups a whole host of benefits including 12 months free Rackspace Cloud Hosting and Services. Further details on the Rackspace Startup Program can be found here.