If there’s one thing that most of us have in common particularly at this time of year, it’s shopping. Whether we have to buy only to our nearest and dearest or a seemingly never ending list of people, it has to be done. For many of us, internet shopping is the only way - offering convenience and choice like never before whilst for others nothing beats the high street. Whilst here at Startacus we are big advocates of the high street and pretty passionate about its’ regeneration, we also recognise that online retailers and marketplaces also have a valuable role to play. And if an online retailer has a particularly interesting angle or unique approach, then we’re all for it - which is exactly what our latest Startup of The Week has done.
Runnative is an ‘online marketplace created by social enterprise for social enterprise’. The marketplace currently features a range of different products, from clothing and jewellery to homewares and stationery, but all with a common social enterprise ethos. Every product advertised has been created by a UK based ethical producer and by providing these producers with a new and innovative way of marketing their wares, Run Native itself is obviously helping the ethical cycle continue. Of course for the customer, it’s also pretty convenient to have a bunch of products supporting social causes all in the one place like this. Ethical shopping made easy, if you like!
It’s early days for Run Native - the site has literally just launched in the last few weeks and although it already has a pretty impressive product range, it will no doubt become much more extensive and diverse in the coming months. If you’re shopping and looking for something a little different from the norm and at the same time would like to support a real social cause or challenge, then this is the place. Ethical shopping may be ‘fashionable’ at the moment and an online marketplace not entirely innovative; however it is still something which is of real worth and value and which deserves our support.
We say, good luck to Runnative and all the Social Enterprises it’s helping!