Since we’re right bang in the midst of the festive shopping season, we thought that it would be pretty timely to feature a Startup of the Week which has shopping at its very core.
Provenance is an online platform that’s aiming to inform and empower shoppers about the products they can buy whilst also enabling the makers of those products to tell their stories.
As a maker, you can create a profile on the site and share information about your product - who made it, what materials were used and where it was made.
The premise of course is to enable shoppers to be more informed about their potential purchases and discover more about products than they ordinarily would in a traditional retail transaction.
Provenance is a space where makers and shoppers can connect in an innovative way and is essentially a hub of openness, transparency and knowledge.
Although as consumers we have more choice than ever before, we don’t necessarily have the same knowledge about the products that we buy. The ethos behind Provenance therefore is quite refreshing, wouldn’t you agree?
Hats off to the Provenance guys for what they’re striving to do with this platform. We’re loving their work…
Like finding out about innovative startups? Why not check out our previous Startup of the Week? The Startacus Startup of the Week feature is supported by Rackspace, the global leader in cloud hosting. Rackspace are committed to helping startups and through the Rackspace Startup Program they offer selected tech startups a whole host of benefits including 12 months free Rackspace Cloud Hosting and Services. Further details on the Rackspace Startup Program can be found here.
Oh and if you're involved in an innovative startup or you're working on an interesting new project, why not showcase it in our Collaboration space - it's free! Who knows - you might be featured as a Startup of the Week in the very near future...