Startup of the Week - Noveltea

by Startacus Admin
Noveltea - The startup that's building on tradition to create an entirely innovative range of beverages...
Let’s face it. Britain will always be a nation of tea lovers although the recent surge in popularity of craft beers and gins may indicate that tea might not always remain the nation’s favourite drink! With artisan breweries and distilleries appearing everywhere, the alcoholic beverages are seemingly having their day!
Step forward two entrepreneurs who, rather than seeing this as a tea vs. alcohol competition, have instead viewed it as an opportunity to start a business and in so doing have become our latest startup of the week.
Noveltea is “the world’s first cold brewed tea with spirit”.
By drawing inspiration from their travels, the Noveltea team have produced a range of drinks which combine somewhat exotic flavours with tea as we typically know it.
They have produced two blends to date:
The Tale of Earl Grey which is a combination of the classic Earl Grey tea and a traditional British gin & The Tale of Tangier which is a fusion of Moroccan green mint tea and rum.
The classic and the exotic!
The drinks can be enjoyed hot or cold and by all accounts are proving to be a pretty popular beverage since they launched last year.
Details of stockists can be found on the Noveltea website and as you’d expect, you can order it from them directly too!
What we really like about this startup is the fact that it’s so innovative. Rather than simply innovating within a tried and tested market of beer or gin drinkers - they are doing something entirely different - namely creating an entirely new segment in the market.
Noveltea - we doff our proverbial caps to you!
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Got a business in the manufacturing sector? These tips on how you can reduce energy costs while being more sustainable are well worth a read...

Innovative InsurTech startup SureIn announces a €4M Seed round to further its mission of making insurance easy, transparent and hassle-free for SMBs.

Nassia Skoulikariti, Director of IoT Programmes, Mobile Ecosystem Forum shares some insights on how IoT is having a significant impact on all our lives.

Roger James Hamilton, Founder and CEO of Genius Group, a world-leading entrepreneur Edtech and education group, discusses how introducing a globalized curriculum will help better prepare students.

SuperFi, the debt prevention platform, has announced a $1m pre-seed funding round to support people during the cost of living crisis.

41 startups from 13 countries, including the UK, have been selected for the 8th Kickstart Innovation program, one of Europe’s leading innovation platforms.

Personal training platform Another Round has secured £300k in its latest fundraise, including investment from angels and its community.

Thingtrax Secures £4.3M to Empower Manufacturers to Build the Factories of the Future

A measure of inflation relief for small firms sees transport costs fall but service price increases remain elevated

Bedfordshire-based HR tech startup HR DataHub has built a range of tools for HR departments
Published on: 5th July 2018
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.







- SureIn Secures €4M to Close the SMB Insurance Gap 15th Aug 2023 Innovative InsurTech startup SureIn announces a €4M Seed round to further its mission of making insurance easy, transparent and hassle-free for SMBs.
- SuperFi raises $1M pre-seed funding round 28th Jul 2023 SuperFi, the debt prevention platform, has announced a $1m pre-seed funding round to support people during the cost of living crisis.
- Startups rely on AI & sustainability for new partnerships 27th Jul 2023 41 startups from 13 countries, including the UK, have been selected for the 8th Kickstart Innovation program, one of Europe’s leading innovation platforms.
- Another Round closes £300k Seed round to revolutionise personal training 21st Jul 2023 Personal training platform Another Round has secured £300k in its latest fundraise, including investment from angels and its community.