Startup of the Week - Ninety Percent
by Startacus Admin
With London Fashion Week almost upon us, we thought it’d be quite timely for a fashion focused business to be our latest Startup of the Week.
However, the business in question is not just leading the way in terms of its stylish designs and the quality of the garments it creates; it is doing much more than that.
Ninety Percent is a “premium womenswear label where aesthetics meets ethics.”
Here’s how it works:
Order a garment from the Ninety Percent online store and you’ll find a unique code printed on the care label. You can then visit the Ninety Percent site and read about the causes that they are currently championing. Enter your code and vote for your preferred cause. At the end of the financial year, the Ninety Percent folk use these votes to determine how much each of the charitable causes will get from 90% of the company’s distributable profits.
80% of those profits are shared with the causes, 5% shared with those who make the clothes and 5% with
those who run the brand.
The charitable causes currently being supported are Children’s Hope, War Child UK, Wild Aid and the Big Life Foundation.
As you can see then, this truly is fashion with a conscience. It’s so refreshing to see a fashion label which is more about people (and of course products) than profit.
The underlying mission of Ninety Percent is to create an innovative consumer movement that empowers both makers and wearers.
It’s a mission which we wholeheartedly support.
Ninety Percent - we’re loving your work…
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Sustainable reward scheme Bagboard, a first-of-its-kind advertising platform for planet-friendly brands launches £600k funding round
The London-based startup that's disrupting the insurance industry by its collective-based model for cycling insurance
More than half of employees concerned about returning to work and majority of employees NOT comfortable using public transport
The GCHQ Innovation Co-Lab is on the hunt for companies harnessing data science, machine learning and AI techniques to create real products and solutions.
Eppik is a smart family photo sharing platform that helps families reconnect through their shared photo heritage
New targets set by 30% Club aimed at achieving both gender diversity and fully inclusive cultures on FTSE Boards, Executive Committees and Chair Appointments
Xero’s Roadmap to Recovery manifesto launched as new data confirms impact of COVID-19 on UK small business revenue and employment
In this article, we’ll be exploring how new users can build their first Magento store and drive it towards online dominance.
BOOP, an innovative software education platform for children with special education needs, gains COVID-19 response funding of £50k via Innovate UK
Here are some easy-to-overlook ways to slash the usual cost of sourcing a corporate car for your business.
Published on: 14th February 2018
.png)
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- More than half of employees concerned about returning to work 2nd Jul 2020 More than half of employees concerned about returning to work and majority of employees NOT comfortable using public transport
- GCHQ Innovation Co-Lab seeks startups harnessing data science, machine learning and AI 2nd Jul 2020 The GCHQ Innovation Co-Lab is on the hunt for companies harnessing data science, machine learning and AI techniques to create real products and solutions.
- Ten Years On: 30% Club Sets New Targets 1st Jul 2020 New targets set by 30% Club aimed at achieving both gender diversity and fully inclusive cultures on FTSE Boards, Executive Committees and Chair Appointments
- Xero’s Roadmap to Recovery manifesto launched 1st Jul 2020 Xero’s Roadmap to Recovery manifesto launched as new data confirms impact of COVID-19 on UK small business revenue and employment
