Startup of the Week - Ninety Percent
by Startacus Admin
With London Fashion Week almost upon us, we thought it’d be quite timely for a fashion focused business to be our latest Startup of the Week.
However, the business in question is not just leading the way in terms of its stylish designs and the quality of the garments it creates; it is doing much more than that.
Ninety Percent is a “premium womenswear label where aesthetics meets ethics.”
Here’s how it works:
Order a garment from the Ninety Percent online store and you’ll find a unique code printed on the care label. You can then visit the Ninety Percent site and read about the causes that they are currently championing. Enter your code and vote for your preferred cause. At the end of the financial year, the Ninety Percent folk use these votes to determine how much each of the charitable causes will get from 90% of the company’s distributable profits.
80% of those profits are shared with the causes, 5% shared with those who make the clothes and 5% with
those who run the brand.
The charitable causes currently being supported are Children’s Hope, War Child UK, Wild Aid and the Big Life Foundation.
As you can see then, this truly is fashion with a conscience. It’s so refreshing to see a fashion label which is more about people (and of course products) than profit.
The underlying mission of Ninety Percent is to create an innovative consumer movement that empowers both makers and wearers.
It’s a mission which we wholeheartedly support.
Ninety Percent - we’re loving your work…
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Published on: 14th February 2018
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- Catalyst and Techstart offering startup co-founders the chance to win £10k proof of concept grants 30th Nov 2022 Participants in Catalyst’s Co-Founders programme offered opportunity to avail of a £10,000 proof of concept grant from Techstart to help validate their business idea.
- UK fintech Atoa secures $2.2M pre-seed round as it kills Visa and Mastercard fees for businesses 24th Nov 2022 Atoa announces pre-seed funding for its solution to empower and improve cash flow for independent, small and mid-sized UK retail merchants.
- Female-led Pact Launches £30m Seed Fund 24th Nov 2022 Pact launches its first £30M fund to back early-stage European tech startups using technology for economic inclusion, well-being and climate solutions.
- Catalyst's Co-Founders programme opens for applications 23rd Nov 2022 Co-Founders seeking people with innovative ideas and desire to create startups that could change the world for its 2023 programme.
