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Startup of the Week - Koin Rewards

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by Startacus Admin

The ethical rewards app Koin Rewards, reimagining loyalty through responsible shopping and tokenisation and created to reward us all for being conscious consumers...

koin logoIt’d be fair to say that more and more of us have ethics and sustainability at the forefront of our minds when we are making purchases and we are increasingly trying to support businesses which aim to bring about positive social and environmental change.

Having recognised just that, our latest startup of the week has been created with all of us conscious consumers in mind.

Koin Rewards is an “ethical rewards app reimagining loyalty through responsible shopping and tokenisation”.

Here’s how it works:

Firstly connect your payment card to your Koin account. Each time you make a purchase from one of the responsible brands or merchants that they have partnered with, you will collect Koin rewards. These rewards can be collected via both online and in store purchases.

koin rewards screenSpending your Koin rewards is straightforward too - simply generate a voucher in the app and redeem it when you are next shopping.

You can also use your Koin in other ways - you can donate it to help development projects all across the world; you can use it to offset your carbon footprint; you can invest it and thereby build your own impact investment portfolio. And you can even turn it into cash and spend it or gift it to someone else.

Whilst loyalty programs are always popular within the retail sector, it is refreshing to see a loyalty program which not only rewards consumers but which at the same time encourages them to make more meaningful purchases and choices.

“Rewarding the meaningful” - a very worthy mission! Wouldn't you agree?


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Published on: 8th August 2019

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