Whilst digital marketing is an absolute essential for all businesses these days, there is still a place for things which are a tad more traditional. What’s more, embracing the traditional can be a surefire way of helping a business stand out from the crowd.
This is in fact what our latest Startup of the Week is on a mission to achieve.
Inkpact is an innovative new service which specialises in personalised handwritten communications.
It’s a straightforward concept.
Whether you need to send out an invite to an event, a thank you note or are trying to promote a new product, the Inkpact team can craft a handwritten card or letter to meet your needs.
You are much more likely to be noticed and indeed remembered by the recipient of your card or letter - be they an existing client or a potential customer.
After all, these days it’s pretty unusual to receive a handwritten letter - particularly from a business!
By using Inkpact, businesses are also greatly enhancing the chances of their message being read in the first place. We’re all probably guilty of not reading certain emails and not opening newsletters but chances are if we received a handwritten note, we’d read it.
Inkpact is a startup which is truly embracing both the traditional and the new.
What they’re offering is a quirky service and by utilizing that service your business would be offering something quirky too.
What’s not to love about that…
Like finding out about innovative startups? Why not check out our previous Startup of the Week?
The Startacus Startup of the Week is supported by Rackspace, the global leader in cloud hosting. Rackspace are committed to helping startups and through the Rackspace Startup Program they offer selected tech startups a whole host of benefits including 12 months free Rackspace Cloud Hosting and Services. Further details on the Rackspace Startup Program can be found here.