Startup of the Week - Hello Fresh
by Startacus Admin
We’ve all been there. Trying to figure out what to cook for that evening’s dinner and then ending up with the ‘convenient’ but unhealthy choice - the frozen pizza. Well, our latest Startup of the Week is seeking to change just that. 
Hello Fresh is a startup which is trying to make the cooking of tasty, wholesome and healthy meals at home as easy as possible.
On a weekly basis, the Hello Fresh chefs create simple yet interesting and well balanced recipes, all of which only take 30 minutes or less to prepare. Then, the Hello Fresh team work with a range of independent suppliers and source all the ingredients needed for said recipes. What happens next you may ask?
Well, that’s entirely up to you, the user!
You can go on the site, peruse the recipes, choose the meals that most appeal and subscribe.
Hello Fresh will then deliver all the fresh ingredients you will need, together with details of the recipes with step by step photo instructions.
Then you cook it! And then of course tuck in!
The great thing about the subscription service from Hello Fresh is the fact that it is completely flexible - if there are weeks that you don’t particularly fancy any of the featured recipes, you can opt out or else select one of your ‘old favourites’.
Here’s a little video where Patrick, the Hello Fresh Head Chef explains a little more.
Hello Fresh
There’s certainly a real trend at the moment with startups offering subscription services - however they’re not all related to something as fundamentally essential as food! For putting a little innovation into one of life’s basic requirements, we doff our caps (or should that be chefs’ hats) to Hello Fresh!
If you liked this, why not check out last week’s Startup of the Week too?
The Startacus Startup of the Week is supported by Rackspace, the global leader in cloud hosting. Rackspace are committed to helping startups and through the Rackspace Startup Program they offer selected tech startups a whole host of benefits including 12 months free Rackspace Cloud Hosting and Services. Further details on the Rackspace Startup Program can be found here
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Insights from a discussion with Speedinvest, Amplifier, La Famiglia and Redstone, four of Europe’s leading early stage venture funds, on current VC funding for female founders and what changes are needed
Carverter is an online platform that’s on a mission to help us all to switch to greener cars sooner, by providing independent advice and comparisons in one handy place
Effective branding should reflect your business and what you're about - this advice and these tips will help you ensure that it does just that
The FreelanceHER 100 accelerator programme launches to empower Manchester-based women working in digital, creative, media and technology to meet their business needs and growth ambitions
The innovative car management app, Caura releases a new insurance product to help reduce the cost and time taken to insure a car
The innovative Spanish startup on a mission to help us have a greener future by disrupting how we can source electricity from nature
.jpeg)
If you're considering starting up an online business, here are a few of the key ways that you can intensify what you do to sell more
If your business is going to survive, here are some of the key areas where compliance is essential and where negligence could cost you...
.jpeg)
5 tips on how businesses can successfully set up their website to convert customers to a sale for the all-important upcoming Black Friday
Justin Nihiser, CEO of kids coding specialist, Code Ninjas, is about to discuss, there are multiple advantages to starting a business later in life
Published on: 1st May 2013
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Top VCs discuss whether the pitch process is failing female entrepreneurs 26th Nov 2020 Insights from a discussion with Speedinvest, Amplifier, La Famiglia and Redstone, four of Europe’s leading early stage venture funds, on current VC funding for female founders and what changes are needed
- IN4.0 with The Landing launches accelerator to inspire and empower female freelancers 24th Nov 2020 The FreelanceHER 100 accelerator programme launches to empower Manchester-based women working in digital, creative, media and technology to meet their business needs and growth ambitions
- New report reveals British business owners are craving financial control 19th Nov 2020 The lowdown on Cash Flow Revolution, the new report from Asto, outlining the key issues currently being faced by small businss owners in the UK
- Beauty company run by entrepreneurial teen supports #BeautyBacked campaign 16th Nov 2020 The 14-year old entrepreneur who started a beauty business this year and is now supporting the #BeautyBacked campaign to help those adversely affected by the latest lockdown
