Startup of the Week - Hello Fresh
by Startacus Admin
We’ve all been there. Trying to figure out what to cook for that evening’s dinner and then ending up with the ‘convenient’ but unhealthy choice - the frozen pizza. Well, our latest Startup of the Week is seeking to change just that. 
Hello Fresh is a startup which is trying to make the cooking of tasty, wholesome and healthy meals at home as easy as possible.
On a weekly basis, the Hello Fresh chefs create simple yet interesting and well balanced recipes, all of which only take 30 minutes or less to prepare. Then, the Hello Fresh team work with a range of independent suppliers and source all the ingredients needed for said recipes. What happens next you may ask?
Well, that’s entirely up to you, the user!
You can go on the site, peruse the recipes, choose the meals that most appeal and subscribe.
Hello Fresh will then deliver all the fresh ingredients you will need, together with details of the recipes with step by step photo instructions.
Then you cook it! And then of course tuck in!
The great thing about the subscription service from Hello Fresh is the fact that it is completely flexible - if there are weeks that you don’t particularly fancy any of the featured recipes, you can opt out or else select one of your ‘old favourites’.
Here’s a little video where Patrick, the Hello Fresh Head Chef explains a little more.
Hello Fresh
There’s certainly a real trend at the moment with startups offering subscription services - however they’re not all related to something as fundamentally essential as food! For putting a little innovation into one of life’s basic requirements, we doff our caps (or should that be chefs’ hats) to Hello Fresh!
If you liked this, why not check out last week’s Startup of the Week too?
The Startacus Startup of the Week is supported by Rackspace, the global leader in cloud hosting. Rackspace are committed to helping startups and through the Rackspace Startup Program they offer selected tech startups a whole host of benefits including 12 months free Rackspace Cloud Hosting and Services. Further details on the Rackspace Startup Program can be found here
TfL has notified Uber London that it will not be issued with a private hire operator licence, putting it's future as a taxi-hailing app for Londoners in doubt.
Sky Betting & Gaming are looking to startups to deliver the next generation of betting and gaming experiences. Read on for all the details...
WeWork are opening at least two more offices in the Capital with their first West London serviced office opening in Hammersmith & and another first-class office space opening in the coming weeks in Mark Square.
Here’s how to keep your business running like clockwork while you’re away on your holidays!
The FinTech startup which is making the process of managing pensions easier than ever before...
The startup that connects home chefs & supper club hosts with hungry people looking for unique eating experiences...
The startup that is on a mission to helps writers improve their productivity...
Frank Apodaca, Editor of the website The Sleep Judge, shares some thoughts on the importance of sleep & health for entrepreneurs.
Blitzz join Locpin and ThriveMap who have already received investment as part of this year’s Drive with Belron accelerator programme.
Here are some of the key reasons why building a remote team could help your startup...
Published on: 1st May 2013
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- SB&G CoLab launched by Sky Betting & Gaming 21st Sep 2017 Sky Betting & Gaming are looking to startups to deliver the next generation of betting and gaming experiences. Read on for all the details...
- WeWork expands across London as co-working space continues to rise in popularity 21st Sep 2017 WeWork are opening at least two more offices in the Capital with their first West London serviced office opening in Hammersmith & and another first-class office space opening in the coming weeks in Mark Square.
- Belron announce £50k investment in video engagement platform providers, Blitzz 18th Sep 2017 Blitzz join Locpin and ThriveMap who have already received investment as part of this year’s Drive with Belron accelerator programme.
- Arsenal Innovation Lab scouts top startups for new ten-week programme 14th Sep 2017 Applications are open for the Arsenal Innovation Lab, a fab looking 10-week programme for startups to test & demonstrate their products or services with one of the leading clubs in world football.
