As we all know, the food industry has become ever more complex in recent years. Therefore it’d be fair to say that a farmer’s lot is not an easy one. They’re faced with challenges galore - from dealing with environmental changes, to the practical impact of new legislation.
The entire farm to fork process can be a challenging one with a pretty complicated supply chain.
That, however need no longer be the case, thanks to our latest Startup of the Week.
Fresh.Land is an online marketplace which allows farmers to sell directly to retailers.
The key benefit to this is that they’ve made the food supply chain much shorter. No need for the middlemen. No wholesalers required. No lengthy time between food being produced and it appearing on a retailer’s shelves.
Fresher food in the stores and then on our table.
In a way, Fresh.Land is almost like having an online farmers’ market.
Farmers can sell directly at a much better price and retailers can source quality products at a much more competitive price. By removing the middlemen, Fresh.Land streamlines the process for all concerned and everybody benefits.
What we like most about Fresh.Land is the fact that it is bringing digital technology and innovation to one of the world’s oldest and most traditional industries. That can surely only be a good thing - wouldn’t you agree?
Check out the short video from Fresh.Land below to get a little further insight into what it's all about…