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Startup of the Week - BananaBerry

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by Startacus Admin

bananaberryAs we all know, food waste is a major problem in the UK and therefore any enterprise, initiative or project which aims to address that problem ought to be welcomed with open arms. Our latest Startup of the Week is one such enterprise and from what we’ve seen, they’d be welcomed anywhere!

BananaBerry is a social enterprise that utilises surplus fruit and vegetables to create smoothies, freshly made to order for workplaces and events all across London.

The fruit and veg that they use is produce which won’t get used anywhere else and which would otherwise end up as waste.

Right now BananaBerry has 3 smoothies in its range - the wonderfully named:

  • The Rescued Red (Banana, Strawberry, Apple, Pear, Lemon)
  • The Gathered Green (Avocado, Spinach, Apple, Ginger, Carrot, Cucumber, Lemon) &
  • The Utilised Yellow (Pineapple, Mango, Lemon)

By the sounds of things all quite delicious...

Even better than that they also have The Thinker - the ingredients of which are up to you! Yep - simply tweet them and make a suggestion on what they should make next.  

Orders can be made on a one-off ad hoc basis, or as a regular thing. Friday treat for your office? It’d be the perfect choice.

rescued redThe BananaBerry folk are not just concentrating on food waste though - they also donate 10p from every bottle sold to Cancer Research UK. Customers have an option too however of redirecting this contribution to a charity partner of their own choice.

What a thoroughly decent bunch!

We love what these guys are doing - addressing food waste, helping to promote healthy living and of course adding valuable contributions to a very worthy charity.

Our only wish?

That their smoothies were available outside of the capital!

Perhaps one day...

Like finding out about innovative startups? Why not check out our previous Startup of the Week?  

The Startacus Startup of the Week is supported by Rackspace, the global leader in cloud hosting. Rackspace are committed to helping startups and through the Rackspace Startup Program they offer selected tech startups a whole host of benefits including 12 months free Rackspace Cloud Hosting and Services. Further details on the Rackspace Startup Program can be found here.


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Published on: 19th August 2015

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