Startup of the Week - Akkroo

by Startacus Admin

Whilst it is very easy for a business to measure online marketing activities, it can be a tad more difficult in the offline space - particularly when it comes to things like events.

It’s not enough to simply attend a business trade show, event or conference - you have to ensure that it has been worth your while. Unfortunately if you are reliant on traditional methods such as exchanging business cards or capturing potential customers’ details in a notebook, it is much harder to truly assess how valuable your attendance at said event has proven to be. It’s a challenge which our latest Startup of the Week is seeking to address.

Akkroo is a SaaS solution which is on a mission to make “events a measurable success”.

No more old school paper data capture - with Akkroo you can collect and process all the data you need on a mobile device or tablet. That way you can ensure important info does not get lost, you can be much more efficient in your interactions with potential customers and you ultimately can get a more accurate measurement of the impact that your offline marketing has had.

Akkroo integrates with many leading CRM and Marketing systems so that the all important info that you capture can go directly to the right teams and individuals within your organisation. No wasted time means no wasted opportunities!

Akkroo offers users a heap of useful features including the ability to:

• Manage events from the cloud-based dashboard

• Build, customise and brand your lead capture forms

• Coordinate devices & team activities

• Keep capturing leads, even when the wifi lets you down!

• Show  sales & marketing content in the app

• Send out automatic, personalised follow-ups

• Download your data as, when and how you want it

In essence then, Akkroo enables businesses to capture and process lead and customer data in a much easier way than ever before.

Whether your focus is sales, marketing or more general business development, we reckon you’ll love what Akkroo is all about...

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Published on: 30th August 2017