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Startup Diary: #discover: The Birth of Rormix
by Startacus Admin
A couple of weeks ago we asked if any more early stage startups wanted to tell their weekly startup tale.
Well, to kick the new batch of startups off, Rormix an emerging music video discovery platform said they would delighted to create a startup diary on Startacus. Over to Agi, the PR and marketing team member of Rormix to start diary post week one:
#discover: The Birth of Rormix
Very simply put, Rormix is an emerging music video discovery platform. But it’s much more complex than that. My name is Agi, I’m the PR and marketing girl and the fifth, and so far latest addition to the Rormix team. Over the course of the next few weeks I’ll blog about the story of our journey so far: how Rormix was born, the ups and downs, the smiles and frowns, and the lessons we’ve learned in the hope to inspire and encourage you to follow your dreams.
As my first topic I thought I’d tell you the background story behind the idea, and explain what it is we do exactly. In order to fully understand how the idea was born, I have to go back to the very beginning.
Amman Ahmed, our founder, started a business prior to Rormix, called Roundwaves. He works with artists in developing countries and it provides music with a solution – that is, helping people sleep, concentrate and relax. It even offers music for dogs and cats.
What motivated us most to set off on our journey is a really simple concept. YouTube has become so big that most unsigned music videos – regardless of how good they are – simply disappear in the ocean of content. For you, music lovers, that means discovering new music is more frustrating and time consuming than ever. From an artist’s point of view effectively marketing their music videos and reaching out to a target audience is next to impossible – they can’t possibly compete with the marketing budget of the likes of Rihanna, etc. And this is where we come in: we give artists a platform on which they can showcase their videos, reaching out to the audiences who are hungry to discover something different, something new.
Seeing the success of his first business and the growing popularity of emerging artists, Amman decided to continue working with artists worldwide, but this time with mainstream music – that is, indie, pop, urban, electro, etc. With the support of his co-founders, Emma and Chris, they created their first YouTube channels, and Rormix – back then known as Rorbeat – came to life.
We have a unique, awesome job: we look for talented, unsigned or independent artists with great music videos from all walks of life, and provide them with a platform where they can reach out to music loving fans from all over the world. Audiences also benefit from our work, as they know they can trust Rormix to help them find quality music to suit their taste.
To further support our mission, we built our first app – and when I say we, I mostly mean Mark, our amazing developer. But that’s a story for another day. In the meantime you can check us out on one of the links below.