Starting with Social Media - Top tips from MySocialCloud
by Startacus Admin
MySocialCloud.com is an online web application that allows you to manage your online life in one simple “cloud”—your secure entry point to the online world. 
If you are just beginning your social media journey and need some of the basic information, these tips should come in very handy.
Created at the University of Southern California, MySocialCloud has grown into a well established business that is eager to bring ease and simplicity to the web experience. Having previously been introduced to Stacey and Scott of MySocialCloud and having secured funding from Richard Branson, we thought it would be perfect to ask Stacey of MySocialCloud to give us her top tips on starting out with social media...
"If you're just beginning your journey with social media, it may seem a little bit daunting. There are millions of articles about how to create the best company blog, how to build better SEO, and how to effectively use Facebook Ad campaigns. But before you jump right in and risk drowning in the deep depths of social media, here are some tips to get you started that have helped me in building my business' social media brand:
1. Secure Brand Identity - When you're first starting out, its important that you secure your company's username across all social media platforms. If you refrain from acquiring your username on a website like Tumblr, Flickr and Wordpress and someone else decides to use your brand's name to post about bad experiences or unrelated material, you risk the loss of control over your brand's identity online.
2. Focus on your Niche - Determine your niche and where your audience spends time looking for solutions to their problems. Position your brand there. You may think you'd like to reach a large audience for your brand by buying a Facebook or Twitter Ad, but chances are people aren't looking for your solution on Facebook or Twitter (that's where people go to connect with other people - not to online shop). if you're a company focusing on selling baby products, it may be more worth your time to buy an ad on a website like Parenting.com.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
The online platform which “connects illustration professionals with the planet's best publishers, designers and Art Directors”.
Pukket is aiming to create word of mouth on a large scale, by putting a usable, redeemable value on people’s social media impact when they help to spread word of a brand.
Cracked It, is a social enterprise staffed by young ex-offenders and at-risk youths, teaching them marketable phone repair skills and providing the means and opportunity to make money.
Seedrs’ AutoInvest will allow investors to customise investment criteria from industry sector, stage of business and tax relief eligibility to automatically invest in equity crowdfunding campaigns.
Local SEO can become, one of, if not the most effective method of marketing your local business. Here's some handy tips care of Digital Next.
Enhance convenience and efficiency by giving your home a brain, care of Manchester-based startup Wondrwall, a smart home intelligence system that learns from your behaviour.
How do you make sure your employer brand knocks your competitors out of the park to attract talent to your startup? Dee Murphy, Organisational Psychologist & Head of Employer Branding at Jobbio has this to offer...
The innovative platform which is on a mission to “teach kids how to code, bot by bot.”
These things matter - the most essential security advice for small business owners...
Into running? This startup offering SMART insoles & real-time coaching is for you...
Published on: 29th June 2012
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Trezeo looks to the crowd to target full UK launch 27th Jun 2018 Trezeo, a fintech startup focused on delivering financial stability to the self-employed, targets fully launching its income smoothing business account product in the UK.
- CliniShift awarded upSTART startup pitch title at Digital DNA 2018 21st Jun 2018 CliniShift wins the upSTART startup pitch title at Digital DNA for 2018, battling off against 24 other disruptive UK, NI and Irish startups.
- Launchpad, the award-winning incubator/accelerator building high tech startups in Cornwall 21st Jun 2018 Launchpad, an innovative, post-graduate incubation & acceleration programme developed by Falmouth University that aims to create new digital businesses to meet identified market demand in just 12 months.
- Lloyd's Lab begins global search for tech talent 21st Jun 2018 Over ten weeks, tech startups will be given the unique opportunity to work with Lloyd’s market experts to shape the next big innovation.
