Social Media Trends for 2020

by Startacus Admin

Have you planned your social media strategy for 2020? Here, Ravi Shuke of Agorapulse, highlight the key trends that could help your business grow on social media in 2020.

Have you planned your social media strategy for 2020?

Do you want to get ahead of the curve by learning the key trends that are going to help your business grow on social media?

You're reading this because your business wants to create maximum impact with its social media marketing in 2020. Rather than spending hours on research to find what’s working and what isn’t here is your complete guide to social media trends your business needs to consider - enjoy! 

Live video 

Smile you’re live on camera! One key trend to focus your social media marketing on in 2020 is live video. This offers your company the chance to engage with its customers in real time, helping you to gather real time feedback, engagement and even sales. According to a recent study by The Social Media Lab when comparing uploaded videos to Live videos it was found that live video helped to achieve an impressive increase in post engagement by 2935.62%. This offers a great way to build real time relationships with your community and should be planned into your 2020 social media strategy

Conversations matter 

2020 will prove to be the rise of authenticity and relationships for brands on social media. With the recent news of Facebook and Instagram testing hiding like counts, it will be even more important to focus on those engaging with your profiles over likes.

While automation such as bots and AI can help streamline your sales process, it won't help you to get to know who your customers are. That's why it is crucial that you take time in 2020 to really talk to and understand your customer's needs from their hobbies to their pain points. 

This will allow you to then tailor your marketing to their exact needs and not make them feel like just another number. 

Speedy replies 

The latest research carried out by Smart Insights reveals 37% of consumers who use social media to complain or question brands expect to get a response in under 30 minutes. 

This means that in 2020 it will be even more important to keep an eye on your social media inbox to ensure all comments and questions are being answered in a timely manner. 

There are two key ways you can monitor this activity: 

1) To keep multiple tabs open from each of your social networks to ensure you ready to respond as soon as a message comes in. 

2) Look into using a social media management tool to help bring in all your social network comments into one inbox making it easier to keep track of and manage. Here’s an example of this feature using Agorapulse. 

Micro stories 

With algorithms changing almost weekly it can be hard for businesses to get seen in their newsfeeds. That is why in 2020 businesses need to focus on micro-stories on social media - creating visual content with pictures and video. 

This involves creating short bursts of content no more than 15 - 30 seconds in real time and sharing it on platforms such as Facebook and Instagram stories, Snapchat and even TikTok which allows users to easily consume and engage with your posts.

These platforms have allowed increased reach for businesses by having the ability to add location tags, hashtags, mentions, and even stickers to help increase the visibility and engagement of your stories. 

All it takes is just 15 - 30 seconds of content per day - try it for yourself!

Be mobile ready 

We have saved the best till last! Statista states that in 2020, the number of smartphone users worldwide is projected to reach 2.87 billion, up from 2.1 billion in 2016. 

This means 2020 is the year your business cannot ignore mobile optimised content on social media.  

What should your business do? Here are some tips to take into consideration: 

• Optimise cover images for mobile 

• Optimise social media post images for mobile 

• Optimise your website for mobile use (ensure it's responsive) 

• Optimise your video for mobile (use captions on video) 

The social media landscape is changing on a regular basis with social networks always finding new ways to engage users and grab their attention. 

2020 is going to be no different and these tactics will help to drive engagement and relationships with your community. Lastly, there is no golden bullet for social media, this means you must test all the above strategies to find the right fit for you. What are you waiting for? Which strategy will you be testing first? 

Ravi Shukle is the Agorapulse Country manager for UK & Ireland. He is a passionate social media marketing Geek who over the last 10 years has been helping businesses to successfully implement social media strategies to drive results.

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• #social media
• #social media tips
• #2020
• #trends
• #tech trends

Published on: 24th November 2019