Social Media Really Works?!
by Startacus Admin
As a firm specialising in augmenting customer acquisition through social media, and digital marketing we are often asked one question, “does social media work?” We could always list the many successful campaigns we had run and cite facts and figures or influential opinions on the matter but we wanted more. We wanted to find not only a challenge but to turn a complete social sceptic into a believer. The reason for the title will become apparent as the story continues.
To say the company was sceptical of the success social media could have in improving their traffic and revenue would be a understatement. However, they said yes and work began. The company said they would be impressed with a little more exposure in the USA and some increased traffic. Within a month they had a huge increase in traffic and had not only seen an increase in exposure but also in revenue. They had started to believe. However, they had an Android application that they wanted to promote and increase downloads. They had a long time ago set a target of 10,000 downloads but had yet to realise this goal. So we set to work.
A few days later we get an email through with the above as the subject “Social Media Really Works?!” along with a graph as an attachment.
To say we had a happy customer would be an understatement. However, it was more than this. We had turned a complete social media sceptic into a believer in this new form of digital marketing.
So how did we do it? Well just like a magician we don't reveal our secrets but we can give you 5 helpful tips for social media success.
1. Combine your marketing channels
Combine all the best of digital marketing for what we call your “Perpetual (Pro)motion Machine.”
2. Ask your audience
When it comes to social media, you want to do two things: engage and get people involved.
Asking encourages both and taps into the human nature of people who are online and participating in social media—the urge to be heard.
3. Listen!
Talk about yourself 10% of the time, engage with others about what matters to them 90% of the time and listen 100% of the time.
4. Make your voice heard
Creating a social media presence and engaging with both consumers and potential clients requires companies to have a “voice” and to be able to share something of value in social media communities.
5. Most importantly share content that resonates with your audience
Passion should emanate from every part of your social media campaign.
Why not get in touch with Resonate and have a chat about how social, mobile and web can help you acquire new customers and grow your business.
This guest post was written by entrepreneur Patrick Walsh. Patrick runs Resonate, a creative marketing and technology company, is an active board member on several other startups and also does a whole bunch of other cool stuff.
Patrick Walsh
Twitter: @PatGW
http://patgw.com
http://resonate.so
If you like what you see here on Startacus, why not become a member of our growing community? It's free! And you'll get all this - exclusive access to our Business Toolkit, discounts and offers galore for your business via our member only business deals, the chance to network and connect with loads of fellow self-starters, and maybe even become our celebrated 'Self-Starter of the Week' and tell the world your startup tale! Join right here for free...
Sherpr - The no hassle, premium door to door service for shipping your sports equipment...
Feral Horses is a marketplace startup that acts as an art stock exchange to buy and trade shares of contemporary artworks directly from artists and art galleries.
If you are starting out and considering trading as a sole trader, here's some of the current sole trader and self assessment information you'll need to know.
The Adecco Group have announced a definitive agreement to acquire General Assembly, pioneers in education and career transformation, who provide accelerated learning programs in high-demand 21st-century digital skills.
.jpeg)
GovStart, a six month growth programme run by PUBLIC, to help tech startups transform the public sector is back and looking for its latest cohort.
The first Global Digital Week, happening 23rd-29th April, will take place in more than 7 different countries promoting tech and digital skills in all walks of life.
Do businesses really need clocking in systems? Here's 5 benefits using a time tracking system for employees can bring to a business.
Florence - a marketplace platform for nurses to find shifts in hospitals and nursing homes and for nursing homes to source self-employed nurses.
The secure app for NHS clinicians to easily and instantly communicate with each other, share patient information, and prioritise tasks.
"Be smarter than your newsfeed" thanks to this innovative journalism startup...
Published on: 14th May 2013
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- upSTART, the startup pitch competition at Digital DNA returns for 2018 9th Apr 2018 upSTART, the startup pitch competition that brings together a whole host of top UK, Irish and European tech startups, Investors, and Judges is BACK for 2018 at Digital DNA.
- CreativeTech 100 – are you part of it? 15th Mar 2018 CreativeTech 100 – are you part of it? Tech London Advocates are looking for any startups doing great things in terms of CreativeTech.
- The Ireland Funds Business Plan Competition 2018 15th Mar 2018 The Ireland Funds Business Plan Competition, seeks to nurture creativity & hone entrepreneurial skills amongst Irish-based early-stage tech entrepreneurs.
- Intu Accelerate 2018 hunts for next big thing in retail 13th Mar 2018 intu Accelerate 2018 is once open for applications from startups looking to create the perfect shopping experience.
