Social media: A tool which no business could do without
by Startacus Admin
Millions of people are reliant on social media sites for all sorts of things. They use it to connect with friends and family, to share their thoughts 
with the world at large and even to get news and views. Some savvy businesses have leapt onto the bandwagon and used social media to connect with their customers and everyone else, but how can it be done successfully?
Individuals and businesses should approach social media in different ways. While ordinary people should be able to use them purely for fun, businesses should approach Facebook, Twitter et al with a degree of care. If handled correctly, social media could provide a major boost to areas such as brand recognition, reputation, interaction with customers and sales.
Maintaining dialogue
A recent survey conducted on behalf of RandomStorm found that 23.6% of people would deem a company to be trustworthy if they had a good social following. Building one up is easier said than done, but by taking the following steps towards achieving that, you could soon feel the benefits:
- Try to respond promptly to any complaints or compliments. In doing so, you will be seen as attentive to the customers’ needs, reflecting positively on your business
- Be sure to mention any special offers on your feeds. This will help to ramp up interest from people curious about what you have to offer
- Try not to come across as too serious. Some brands try to inject a little humour into their feeds with things like memes or jokes, which can often win you some new followers if done in the right way.
- Post regularly. This is imperative, as it shows that your business is still going. Try not to be too intense, but one or two tweets or posts a day will be sufficient.
All of the above will give your business a good chance at succeeding in being social. However, it’s also important to think carefully before each post, as any faux-pas would undo all your good work, thereby damaging your brand almost instantly, no matter how much you apologise afterwards.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Innovative startups are currently being sought by BMW Group Financial Services UK which has just launched the third instalment of its Innovation Lab
Starting a business can be a lot of hard work, so here's a few ways to avoid burnout and find a healthy work life balance.
At one-day event Ideation NI Thon, students will get the chance to solve global and local sustainability, environmental, city and health problems.
NI startup ESTHER, a peer-2-peer giving platform allowing charitable donors to give money directly to people living in poverty, head to New York for a 4-day fact finding mission.
The lowdown on how an Australian startup generated global sales for their innovative product, "weighted blankets"...
At 82% the UK takes 4th place in the list of countries being most ready for automation and robotics, whilst 30% of UK population’s jobs are at risk of automation.
The innovative game, eQuoo that helps users build their emotional fitness and thereby help fight their mental illness
The London-based femtech startup that is using AI and genetic testing to provide a tailored oral contraception service for women
Recent research by Starling bank shows that in 2019, women earned up to £12,319 less per year than their male colleagues of the same age and within the same industry
Brandtech group, You & Mr Jones, has invested in ethical video startup Good-Loop who have closed a US $1.6m seed funding round.
Published on: 25th March 2014
.png)
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Ideation NI Thon at NI Science Festival sets out to solve global issues 17th Jan 2020 At one-day event Ideation NI Thon, students will get the chance to solve global and local sustainability, environmental, city and health problems.
- NI startup ESTHER takes flight to New York 16th Jan 2020 NI startup ESTHER, a peer-2-peer giving platform allowing charitable donors to give money directly to people living in poverty, head to New York for a 4-day fact finding mission.
- 2019 stats show that the gender pay gap continues 14th Jan 2020 Recent research by Starling bank shows that in 2019, women earned up to £12,319 less per year than their male colleagues of the same age and within the same industry
- Digital DNA Awards 2020 nominations now open 13th Jan 2020 The Digital DNA Awards, held in partnership with MCS Group, celebrate the best tech talent, from companies of all sizes, excelling in the world of Digital and Tech and not just in NI...
