Social media: A tool which no business could do without
by Startacus Admin
Millions of people are reliant on social media sites for all sorts of things. They use it to connect with friends and family, to share their thoughts 
with the world at large and even to get news and views. Some savvy businesses have leapt onto the bandwagon and used social media to connect with their customers and everyone else, but how can it be done successfully?
Individuals and businesses should approach social media in different ways. While ordinary people should be able to use them purely for fun, businesses should approach Facebook, Twitter et al with a degree of care. If handled correctly, social media could provide a major boost to areas such as brand recognition, reputation, interaction with customers and sales.
Maintaining dialogue
A recent survey conducted on behalf of RandomStorm found that 23.6% of people would deem a company to be trustworthy if they had a good social following. Building one up is easier said than done, but by taking the following steps towards achieving that, you could soon feel the benefits:
- Try to respond promptly to any complaints or compliments. In doing so, you will be seen as attentive to the customers’ needs, reflecting positively on your business
- Be sure to mention any special offers on your feeds. This will help to ramp up interest from people curious about what you have to offer
- Try not to come across as too serious. Some brands try to inject a little humour into their feeds with things like memes or jokes, which can often win you some new followers if done in the right way.
- Post regularly. This is imperative, as it shows that your business is still going. Try not to be too intense, but one or two tweets or posts a day will be sufficient.
All of the above will give your business a good chance at succeeding in being social. However, it’s also important to think carefully before each post, as any faux-pas would undo all your good work, thereby damaging your brand almost instantly, no matter how much you apologise afterwards.
The startup that is on a mission to helps writers improve their productivity...
Blitzz join Locpin and ThriveMap who have already received investment as part of this year’s Drive with Belron accelerator programme.
Here are some of the key reasons why building a remote team could help your startup...
GreenJinn has just launched its crowdfunding campaign on Crowdcube. They’re raising £600,000 to add new brands, shops & take their technology to the next level.
Talent take note. At Jobbio HIGHER, you'll be able to network & connect with some of the UK’s best tech companies & high-growth startups...
EmptyChair are building an online marketplace, but not for rooms, cars or beauty treatments, but instead to change the way people discover, book and host workshops & classes in London.
Applications are open for the Arsenal Innovation Lab, a fab looking 10-week programme for startups to test & demonstrate their products or services with one of the leading clubs in world football.
OfferMoments, the Minority Report style billboard creators, aim to disrupt the growing £1billion OOH advertising market, after a £1.5m cash injection to fund a brand new project.
The rate of inflation in the UK in August hit a 4 year high at 2.9% after being in decline for the previous 2 months. What impact might this have on UK business?
The innovative startup with fact checking at its very core...
Published on: 25th March 2014
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Belron announce £50k investment in video engagement platform providers, Blitzz 18th Sep 2017 Blitzz join Locpin and ThriveMap who have already received investment as part of this year’s Drive with Belron accelerator programme.
- Arsenal Innovation Lab scouts top startups for new ten-week programme 14th Sep 2017 Applications are open for the Arsenal Innovation Lab, a fab looking 10-week programme for startups to test & demonstrate their products or services with one of the leading clubs in world football.
- Minority Report style billboard Startup raises £1.5m for new under wraps innovation 13th Sep 2017 OfferMoments, the Minority Report style billboard creators, aim to disrupt the growing £1billion OOH advertising market, after a £1.5m cash injection to fund a brand new project.
- As UK inflation rises to 2.9% in August, what impact might this have on UK business? 13th Sep 2017 The rate of inflation in the UK in August hit a 4 year high at 2.9% after being in decline for the previous 2 months. What impact might this have on UK business?
