Social media: A tool which no business could do without
by Startacus Admin
Millions of people are reliant on social media sites for all sorts of things. They use it to connect with friends and family, to share their thoughts 
with the world at large and even to get news and views. Some savvy businesses have leapt onto the bandwagon and used social media to connect with their customers and everyone else, but how can it be done successfully?
Individuals and businesses should approach social media in different ways. While ordinary people should be able to use them purely for fun, businesses should approach Facebook, Twitter et al with a degree of care. If handled correctly, social media could provide a major boost to areas such as brand recognition, reputation, interaction with customers and sales.
Maintaining dialogue
A recent survey conducted on behalf of RandomStorm found that 23.6% of people would deem a company to be trustworthy if they had a good social following. Building one up is easier said than done, but by taking the following steps towards achieving that, you could soon feel the benefits:
- Try to respond promptly to any complaints or compliments. In doing so, you will be seen as attentive to the customers’ needs, reflecting positively on your business
- Be sure to mention any special offers on your feeds. This will help to ramp up interest from people curious about what you have to offer
- Try not to come across as too serious. Some brands try to inject a little humour into their feeds with things like memes or jokes, which can often win you some new followers if done in the right way.
- Post regularly. This is imperative, as it shows that your business is still going. Try not to be too intense, but one or two tweets or posts a day will be sufficient.
All of the above will give your business a good chance at succeeding in being social. However, it’s also important to think carefully before each post, as any faux-pas would undo all your good work, thereby damaging your brand almost instantly, no matter how much you apologise afterwards.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
If you’re thinking about developing a property portfolio as a business, you’ll need to create a structured strategy - these basic tips will help you do just that
Coconut is “a smart accounting tool for self-employed people” enabling users to manage all of the financial admin aspects of their business in one place
If you're considering using digital marketing to grow your small business, these tips will show you how Facebook can help you do just that
If you're considering a Management Buyout (MBO) for your small business, these tips will tell you all you'll need to know
Latest findings of the CUEI revealed outlining the level of entrepreneurialism in the UK and the desires and barriers faced by those starting a business
If you're planning to use your car for your business, here are a few of the key factors you'll need to consider when choosing your insurance
The PhotoTech scaleup BOOM secures major investment to assist with its plans to rewrite the future of commercial photography
SenseCheck is a new platform to help B2B SMEs support each other and get feedback on their marketing plans
Actively recruiting or planning to recruit soon? Here are just a few of the reasons why DBS checks are a must for any hiring manager
The Milton Keynes-based startup that's disrupting the automotive industry with its innovative holographic technology
Published on: 25th March 2014
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Coutts UK Entrepreneur Index reveals what drives entrepreneurs to start their own businesses 28th Oct 2020 Latest findings of the CUEI revealed outlining the level of entrepreneurialism in the UK and the desires and barriers faced by those starting a business
- BOOM, the PhotoTech scaleup closes a $7m A round 27th Oct 2020 The PhotoTech scaleup BOOM secures major investment to assist with its plans to rewrite the future of commercial photography
- Nova seeking ambitious founders for its co-foundery programme 15th Oct 2020 The lowdown on the Liverpool-based Nova programme that is on the hunt for ambitious, early-stage founders and teams from throughout the UK to be part of its next cohort
- Impact of COVID-19 on female-led businesses 13th Oct 2020 Resilience and Recovery, a new report from The Female Founders Forum is released outlining the impact of COVID-19 on female-founded, equity-backed businesses
