Social Commerce platform Moteefe unveils new website for customised products

by Startacus Admin

With investment now totalling $2.5m, social commerce platform Moteefe have launched a new and improved platform to help enable entrepreneurs to create additional revenue streams through customised products.

London-based startup Moteefe, a social commerce platform that enables entrepreneurs to sell custom clothing and merchandise via social media, has unveiled its new website after recently closing a seed+ round of $2.2 million (£1.75 million), bringing its total investment to $2.5 million.

With the new round of VC and Angel investors including Charles Songhurst and Livingbridge, as well as reinvestment from Fuel Ventures and Ascension Ventures, the second round of funding will be used to drive growth not only in Europe but in various new markets around the world.

It's the third time we've featured Moteefe on Startacus. From our initial coverage, awarding Moteefe as a Startacus startup of the week, and then our interview with co-founder Olivier Stapylton-Smith which focused on their non-traditional approach to the production and delivery of products, we are now delighted to extend the hand of coverage for a third time. 

Moteefe allows anyone to instantly create custom clothing and merchandise to sell online and via social media. Removing the need to purchase costly stock in advance, users such as social commerce entrepreneurs, influencers, brands and clubs can monetise social media audiences by uploading designs to the platform for free, choosing products and setting the retail price before driving traffic to their creations.

The new platform, released last week sees a complete overhaul of the frontend with a re-designed website with multi-product builder, new product offerings and a lower pricing structure, as well as an updated look and feel. 

CEO Mathijs Eefting commented: “Moteefe has used the last 6 months to rapidly grow the business, beginning internally with our core product of the platform itself. We’ve shown that we can deliver strong growth in 2016 and early 2017, and the latest round of investment will be used to attract thousands of entrepreneurs to the new and improved platform.

“Social media is changing the way that people buy online - it’s much more impulse-driven and we’re in that space offering entrepreneurs a new and exciting way to make money that is put in front of and appeals to the right people.”

In the coming months, Moteefe plans to use the latest round of funding to release a number of technical features and a wider product offering, as well as expanding their marketing resources to educate new users and help them sell thousands of items each month.

We look forward to hopefully sharing more good news on Moteefe as their social commerce and product building platform continues to grow. Perhaps Startacus should start designing a few branded products too...

• #product development
• #moteefe
• #commerce
• #social commerce
• #brands
• #influencers
• #brand development
• #marketing
• #social media

Published on: 9th September 2017