Startacus Join Now! /
View Our Toolkit

Small Business Saturday UK preview

Startacus RSS

by Startacus Admin

Small Business Saturday - 7th December

We previously highlighted Small Business Saturday back in September on Startacus, with a promise that we would be back, closer to the time with a little more detail on how you can get involved on the day. And like the well oiled machine of quality content that we are, we return to do just that.

So...lets summarize...

Small Business Saturday is a US grassroots movement that focuses on promoting and encouraging US consumers to buy local from small local businesses on a specificsmall business saturday day of the year.

Last year in the States, the campaign created a whopping $3.5 billion for the US local economy as a whole and consequently a big impact for lots of small and local businesses.

Spin aside (some of that $3.5 billion would have surely be spent anyway), this is a fab campaign that helps people not only consider who they should buy from on one particular day, but also perhaps consider where and from whom they should buy from that point onwards.

In the UK, Small Business Saturday, was initially developed by Chuka Umunna, the Shadow Secretary of State for Business, Innovation & Skill, who introduced the US initiative here in the UK.

It’s good to see that this movement has cross party support - it’s not just a political plan to create some decent spin. This year, 7th December is the date when it all takes place.

And the big events and plans for the day?

We were initially a little stumped with this. No big events (that we can see on the Small Business Saturday site), no Mary Portas or other such celeb TV show (that we can see)...But, and it’s only a but….maybe that is really the point.

Small Business Saturday doesn’t really need big and expensive events, because “you the people” are the big events and planners for that day. Of course, if the drive is to get the consumer to consume in local shops, cafes and businesses - then we’ve all gotta make a conscious effort and just go and do it.

Here are a few hints for what you could do on the day itself...

  • Consumers and Small Businesses - tweet about it using the hashtag (#SmallBizSatUK) and follow the national campaign @SmallBizSatUK

  • Small Businesses - post your ideas, plans, special day discounts on Small Business Saturday on Facebook

  • Small Businesses and of course consumers - download the marketing pack that is available via the Small Business Satursday website. There are all sorts of banners and logos you can use to show your involvement and support

  • Consumers - Go buy stuff in local shops

There! Now it’s up to you.

We look forward to seeing if the day is a success and good luck to all the small businesses out there in making the most out of and from the day.

If you like what you see here on Startacus and want to get involved yourself, (self interviewing or not!) why not become a member of our growing community by joining for free here!   











Startacus RSS
Business DealsSubmit Your Startup
Win TicketsNetwork and Collaborate
Our Latest Features



Published on: 1st December 2013

If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.


Create an Idea!View Other Ideas, Projects or Startups
Drive with Belron Why not Sign Up?
Create Projects
Edit Projects
Self Interviews
Self Starter of the Year
Product Giveaways
Subscribe to our Newsletter
  • AIB Start-up Academy Summit returns to Belfast! 13th Jan 2017 Northern Ireland startups and entrepreneurs listen up! The AIB Start-up Academy Summit will be back in Belfast and we’ve all the important info you need to bag your free ticket to attend!
  • Newcastle Startup Week Set to Inspire 11th Jan 2017 Newcastle Startup Week - a new festival of entrepreneurship aims to inspire local people to start businesses and attract greater inward investment to the city and wider North East of England region.
  • Drive with Belron Accelerator seeks disruptive Startups 7th Jan 2017 The world’s leading vehicle glass repair and replacement service provider Belron is back on the hunt for innovative startups to joins its ten week accelerator Drive.
  • Startup News UK 2016 Review - November and December 5th Jan 2017 The Donald, Startup programmes and Accelerators, investment news, & the UK's first university campus VC firm, it's all included in part 6 of our UK Startup News Review 2016.
Startacus
Check us out at our Google+ page!