SHIFT - empowering women and girls to feel safe
by Startacus Admin
SHIFT is a Danish startup that's creating a range of bluetooth connected jewellery that doubles as a safety device.
With the rise of harassment and violence against women and girls in society, it can often be extremely frightening for females to do everyday things such as walking alone or walking back from a friend’s house at night. Of course this shouldn't be the case at all, but the fact remains that it is a very real and concerning issue.
In a bid to try to address this, SHIFT is a startup aiming to make a real difference, in a number of ways. Firstly, it is creating a range of jewellery, with each piece referred to as a symbol. This jewellery doubles as a safety device, in that it connects via bluetooth to the wearer’s phone via the SHIFT app. The app can be shared with friends and family and a network of symbol owners and their friends and families is then created.
If someone is in a situation where they don’t feel safe, they can use the jewellery to activate their symbol and send an alert to this network of app users. Those nearby can then provide support and safely intervene.
In addition, the SHIFT community aims to be a space where men and boys are actively involved in discussions and in creating solutions that can address underlying issues and bring about a real change in culture.
SHIFT has not yet launched publicly, however if you’d like to find out more about the community and its range of products, you can sign up now and be updated on all the developments as they happen.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
.jpg)
Carbon marketplace experts JustCarbon urge businesses to consider carbon credits to offset carbon emissions now or to bank them while market prices are low.
 (1).png)
The UK’s fastest-growing plant-based meat brand, THIS™ set to launch Seedrs campaign to support further innovation, bold marketing and international expansion.
New mentorship programme aims to enable Hootsuite employees to shed light on their lived and sector experience and support BYP Network members’ career development.
CropSafe, a platform revolutionizing the future of farming, announce that they have raised over $3M in seed funding and have opened U.S. headquarters in Los Angeles.
Voicy, the online content platform for discovering, creating and sharing sound-clips and sound-effects secures investment to support team expansion and global growth.
.jpg)
Career Masterclass has launched a new website to showcase its offerings, as a strategic partner for businesses wanting to bolster D&I policies.
NI Startup? Fancy showcasing your startup at this year's Digital DNA event? We've got up to 10 spaces for NI startups to do just that. Here's the details!
Germany's leading digital solar platform, Zolar secures major investment to support roll out of new digital energy products.
Metro Bank seeks startups and scaleups with a focus on customer experience, community banking, optimisation of systems & data and sustainability for its second innovation lab.
Need a little extra motivation to get your daily step count up? Treekly will help you do your bit for the climate crisis with every step you take...
Published on: 25th April 2022
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Voicy lands €1.2 million pre-Seed from Global Founders Capital to build the GIPHY for sound 20th May 2022 Voicy, the online content platform for discovering, creating and sharing sound-clips and sound-effects secures investment to support team expansion and global growth.
- Zolar Lands €100 Million Series C On The Back Of Surging Demand For Affordable Green Energy 19th May 2022 Germany's leading digital solar platform, Zolar secures major investment to support roll out of new digital energy products.
- Metro Bank opens call for participants for second Magic Makers programme 17th May 2022 Metro Bank seeks startups and scaleups with a focus on customer experience, community banking, optimisation of systems & data and sustainability for its second innovation lab.
- Storyblok Raises $47M Series B to Make Headless Content Management the New Standard 17th May 2022 Storyblok secures major investment to further accelerate product innovation and growth into the US and Europe.
