SHIFT - empowering women and girls to feel safe

by Startacus Admin
SHIFT is a Danish startup that's creating a range of bluetooth connected jewellery that doubles as a safety device.
With the rise of harassment and violence against women and girls in society, it can often be extremely frightening for females to do everyday things such as walking alone or walking back from a friend’s house at night. Of course this shouldn't be the case at all, but the fact remains that it is a very real and concerning issue.
In a bid to try to address this, SHIFT is a startup aiming to make a real difference, in a number of ways. Firstly, it is creating a range of jewellery, with each piece referred to as a symbol. This jewellery doubles as a safety device, in that it connects via bluetooth to the wearer’s phone via the SHIFT app. The app can be shared with friends and family and a network of symbol owners and their friends and families is then created.
If someone is in a situation where they don’t feel safe, they can use the jewellery to activate their symbol and send an alert to this network of app users. Those nearby can then provide support and safely intervene.
In addition, the SHIFT community aims to be a space where men and boys are actively involved in discussions and in creating solutions that can address underlying issues and bring about a real change in culture.
SHIFT has not yet launched publicly, however if you’d like to find out more about the community and its range of products, you can sign up now and be updated on all the developments as they happen.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Want to gain an edge over your business competitors? Listening to your audience is an absolute must.

The Clothes Doctor mission to fight fast fashion continues as the innovative eco clothing care brand raises £1m to support further growth.

If you plan on using social media to promote your brand, these simple rules will help, increasing both brand awareness and the number of consumers.

High-potential social impact startups from the UK sought for the 9th annual Les Tremplins by Voyage Privé programme.

The lowdown on Danish startup EvodiaBio and its innovative tech that produces sustainable aromas for the food and beverage industry.

Small Business Britain’s ‘How to Grow’ report outlines how small businesses are responding to economic challenges and how they can grow during recession.

Odd Coffee Company - the startup that's tackling coffee wastage by offering sustainably-sourced surplus coffee, rescued from British roasters.

Tech Nation shares an overview of the impact they have had on the UK's tech economy and ecosystem.

The lowdown on London-based Tutti and its digital marketplace that connects event space owners with the creatives wishing to book them.

UK-based and got a business idea with a link to colour or colouration? A new investment fund from The Dyers' Company is well worth a look.
Published on: 25th April 2022
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.







- Leading French Travel Co. Offers Mentoring to two UK startups on its prestigious two-month programme 23rd Jan 2023 High-potential social impact startups from the UK sought for the 9th annual Les Tremplins by Voyage Privé programme.
- Small businesses need new model for growth in recession 23rd Jan 2023 Small Business Britain’s ‘How to Grow’ report outlines how small businesses are responding to economic challenges and how they can grow during recession.
- Tech Nation responds to the DCMS Digital Growth Grant announcement 20th Jan 2023 Tech Nation shares an overview of the impact they have had on the UK's tech economy and ecosystem.
- Colour/dyeing industries- seed capital investment fund launches for UK entrepreneurs 19th Jan 2023 UK-based and got a business idea with a link to colour or colouration? A new investment fund from The Dyers' Company is well worth a look.