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Setting up a fashion website - An interview with Jo Booth

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by Startacus Admin

Jo Jaeger-Booth Have any social media or networking sites (LinkedIn, Facebook etc) helped your business? If so, how?
I love social media for my business. Twitter and Facebook are the main two I use EVERY DAY. Most students use either or both so it’s a great tool for me to use to talk to them. I send out daily offers/discounts for students, post relevant pictures and run competitions through these outlets.

Do you think it's important for young people to create their own job opportunities?
Very. With the job climate as it is I think it is a great idea to create your own opportunities. There are fewer jobs, more qualified people to compete with and if you do get a job it’s now less secure. More than this though, I think starting a business when you are young will help you a lot down the line, even when looking for jobs, as it will develop a variety of new transferable & desirable skills. I am passionate about helping others set up their own businesses, especially young people; I am currently helping two friends start up on their own.

What advice would you give to young would-be entrepreneurs?
You don’t have to be the best at school to be great at business. That’s not to say that you don’t need school or shouldn’t apply yourself in a learning environment, however don’t get hung up with grades, just try your best. To be good at business you need to learn your strengths and play to them; identify your weaknesses and find others who possess those skills to help you. It may be hard at times but if you are passionate and driven enough you will find a way to make it work. Just make sure you give yourself the chance and don’t let yourself, or others, put you off trying!

Do you have any other entrepreneurial plans in the pipeline?
As well as our online magazine we are also starting to draft ideas for an e-Book about fashion and hope to have that finalised next year. After that who knows? There are endless ideas and opportunities; we just have to settle on a few of them!

If you could give career advice to your younger self, what would you say?
Follow your passion and develop the skills you need to achieve your dreams. Stop worrying about the skills you lack; find someone to help you.

Cheers Jo and we wish you all the best with your business success!

If you like this interview you might also like our interview with Kate Jackson - From commercial Lawyer to Startup Entrepreneur 

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Published on: 19th May 2013

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