Seedrs expands into investor automation with AutoInvest

by Startacus Admin

Seedrs’ AutoInvest will allow investors to customise investment criteria from industry sector, stage of business and tax relief eligibility, to automatically invest in equity crowdfunding campaigns.

Leading equity crowdfunding platform Seedrs announces a pioneering move for the sector with the launch of its new product AutoInvest. Following recent game changing products such as its Secondary Market and Portfolio Update, Seedrs continues to lead the way with expansion into automation.

For six years, investments on equity crowdfunding platforms have been entirely on a self-directed basis, with investors hand picking every campaign to invest in individually. With AutoInvest, investors select the amount they would like to invest per-campaign and the product then automatically invests based on criteria they have chosen.

Seedrs’ AutoInvest opens up early-stage private equity to investors who have long been interested in the asset class, but not able to dedicate the time. AutoInvest allows investors to build a diverse portfolio of early-stage businesses more efficiently than ever before. Investors that use AutoInvest won’t miss out on campaigns that suit their investment preferences.

Seedrs’ AutoInvest is the first of its kind in the equity crowdfunding sector and follows recent trends in the robo-investment space. The launch today sees the first iteration of AutoInvest with set criteria, however Seedrs will roll out further customisable features, allowing investors to select from criteria such as S/EIS tax eligibility, sector or stage of business, over the coming weeks.

The launch of AutoInvest follows Seedrs’ £10 million funding round in October 2017 led by Neil Woodford, where the London-based fintech company pledged to use funds raised for advances in AI and automation.

Jeff Kelisky, CEO at Seedrs, says: “Seedrs is leading the way with new developments in the online early-stage investment sector and we are always striving to further innovate. After launching our pioneering secondary market, we expanded our focus over to advances in automation and AI, and we’re thrilled to be launching another sector first with Seedrs' AutoInvest. This exciting new feature opens up the asset class to more people than ever before.”

If you are a startup and thinking of raising investment via equity crowdfunding, you might want to read: 

Debunking 7 equity crowdfunding misconceptions

Why are some equity-crowdfunding campaigns more successful than others?

 

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Published on: 17th July 2018