Screach - sports streaming innovation
by Startacus Admin
The lowdown on Screach, the Newcastle-based startup that has created a live sports streaming and advertising platform specifically for commercial venues
Walk into any bar in the world, and there’s a good chance that some kind of sports event is playing on a TV somewhere inside. Similarly, most hotels and gyms will have some TVs dotted about, and it might make some wonder, how much are they paying to play TV for their customers and how much extra advertising space are they missing out on because there’s nothing but the TV channel on-screen?
Newcastle-based startup Screach has developed a cloud-based platform that allows venues such as bars, cafés, gyms, and hotels to stream live sports to their customers. Not only does the platform stream sports, but it allows the venue to have picture-in-picture advertising, so while people are watching the football, they are also seeing the venue’s drinks deals or upcoming bootcamp programme or whatever the venue wants to display. This can be used as advertising or as a menu or list of services. And if the venue doesn’t have anything to display, they can add third-party adverts, which generate some revenue.
As commercial venues reopen and we’re allowed to - carefully - go out again, rights holders have the opportunity once again to get their content to people outside of their homes and extend their reach to people who might otherwise not watch. And they can do so by bypassing traditional broadcasters, instead going direct to the customer.
The terms are more flexible than usual subscription packages, and are not one size fits all, allowing venues to have far more control over what they are showing to their customers.
The app is already available in 157 countries, an expansion aided by their $2 million of investment. Their initial launch was with Premier Sports, offering over 1,500 sports events every season, but they are expecting to announce new partnerships in the coming months.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Looking for ways to attract new employees to your startup? Here are some tips to help entrepreneurs entice talented candidates.
 - In cradle 2.3.png)
Retinal imaging specialist epipole target US growth following £1.3m fundraise and appoint new CEO to accelerate the commercialisation of epiCam.
Need some support to validate your startup and get investor-ready? The Raise Spring Accelerator programme is open for applications and will give you just that!
xigxag is a Cornwall-based startup that has created an innovative audiobook app offering great prices, no subscriptions and exclusive access to their listen-and-read x-book®.
The lowdown on Kanda, the fintech startup that's on a mission to help tradespeople build their businesses and win better work.
Submer secures investment to support expansion and growth of its innovative energy and water saving technology.
It may still be a pretty challenging and stressful time for businesses. However, here are a few basic tips that should help...
10 innovative startups on a mission to solve some of the aerospace industry's key challenges are announced as participants in the next Aerospace Xelerated programme.
Creating an alcoholic drink startup? Richard Horwell from Brand Relations shares advice on how to overcome some of the key challenges when doing just that.
JustCarbon on mission to bring cryptocurrency benefits to nature-based solutions, driving increased investment and supporting global carbon market growth.
Published on: 7th June 2021
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Imaging experts epipole secure investment to support US growth 20th Jan 2022 Retinal imaging specialist epipole target US growth following £1.3m fundraise and appoint new CEO to accelerate the commercialisation of epiCam.
- Early stage tech startups sought for Raise Spring Accelerator programme 18th Jan 2022 Need some support to validate your startup and get investor-ready? The Raise Spring Accelerator programme is open for applications and will give you just that!
- Planet First Partners backs cooling tank technology that reduces data centre climate impact 18th Jan 2022 Submer secures investment to support expansion and growth of its innovative energy and water saving technology.
- Aerospace Xelerated announces the AI and Autonomy startups in its 3rd cohort 14th Jan 2022 10 innovative startups on a mission to solve some of the aerospace industry's key challenges are announced as participants in the next Aerospace Xelerated programme.
