Scattr set to make brands 'game' for a pass the parcel style giveaway App
by Startacus Admin
We took a look at early-stage startup Scattr - the pass the parcel style app that offers users the chance to win brand giveaways from their favourite brands, restaurants and hotels.
Scattr embraces the love of sharing, and Scattr users have the opportunity to pass-on the chance of winning, to their friends and family, should they not bag the giveaway themselves.
The young Northern Ireland based startup is made up of a team of 5 recent graduates, and with Scattr only launching 6 months or so ago, they have to date, wisely focused version one of Scattr on their local marketplace in Derry. Over the last few months the app has grown to have over 50 registered businesses offering localised brand giveaways and a loyal base of local users.
Once just an idea talked about between CEO Megan Canavan and her dad, the young age of the team seems to work to their benefit when pitching to more established businesses, who perhaps understand the impact that mobile marketing can have on driving audience - both repeat and new, but not the technical ability to do anything meaningful about it.
“We’re from a generation that can’t be anywhere without their phone and so businesses trust us to know the best way to target their audience; which gives us validity to promote the effectiveness of mobile marketing” explained Kevin Campbell, the sales exec of the team.
The App itself is a pretty simple but effective format - businesses promote themselves via a 10 second advert, with the user initially enticed to watch the 10 second ad because they have the chance to win something from the business, such 
as meals, activity sessions or gift vouchers.
If you win that’s great, but if you lose, you still get the chance to pass the opportunity on to others. A win-win you would hope, when one of your mates bags that free dinner for two...
Whilst still very early days for the Scattr team, we see the potential for Scattr to scale to other locations and perhaps even be embraced by both UK and Irish wide brands wanting to grow customer engagement in both new and already establishing market places.
With geo-targeting next on the agenda, we look forward to passing on any standout news as they deliver on their future plans. Good luck team Scattr!
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Research shows that the majority of staff prefer benefits to high monetary compensation. Here are some ideas on how to increase talent retention...
Innovative project launched by UK Proptech startup to reduce workers' commuting and in turn help alleviate pollution and congestion
Startup funding is never easy, however here are a few of the options that can help you fund your startup without going broke in the process
The future and success of Britain’s high streets has been long debated. So, what are the tech trends that could help impact the Highstreet in 2020?
Innovative startups are currently being sought by BMW Group Financial Services UK which has just launched the third instalment of its Innovation Lab
Starting a business can be a lot of hard work, so here's a few ways to avoid burnout and find a healthy work life balance.
The child health app on a mission to become the first nationwide digital redbook, just got a step closer to making their mission a reality...
The Cambridge-based startup that has created an empowering tool to drive the next wave of biological innovation
The fintech startup that's making it a doddle for the self-employed, freelancers and contractors to organise their pensions
At one-day event Ideation NI Thon, students will get the chance to solve global and local sustainability, environmental, city and health problems.
Published on: 20th April 2017
.png)
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Ideation NI Thon at NI Science Festival sets out to solve global issues 17th Jan 2020 At one-day event Ideation NI Thon, students will get the chance to solve global and local sustainability, environmental, city and health problems.
- NI startup ESTHER takes flight to New York 16th Jan 2020 NI startup ESTHER, a peer-2-peer giving platform allowing charitable donors to give money directly to people living in poverty, head to New York for a 4-day fact finding mission.
- 2019 stats show that the gender pay gap continues 14th Jan 2020 Recent research by Starling bank shows that in 2019, women earned up to £12,319 less per year than their male colleagues of the same age and within the same industry
- Digital DNA Awards 2020 nominations now open 13th Jan 2020 The Digital DNA Awards, held in partnership with MCS Group, celebrate the best tech talent, from companies of all sizes, excelling in the world of Digital and Tech and not just in NI...
