Scattr set to make brands 'game' for a pass the parcel style giveaway App
by Startacus Admin
We took a look at early-stage startup Scattr - the pass the parcel style app that offers users the chance to win brand giveaways from their favourite brands, restaurants and hotels.
Scattr embraces the love of sharing, and Scattr users have the opportunity to pass-on the chance of winning, to their friends and family, should they not bag the giveaway themselves.
The young Northern Ireland based startup is made up of a team of 5 recent graduates, and with Scattr only launching 6 months or so ago, they have to date, wisely focused version one of Scattr on their local marketplace in Derry. Over the last few months the app has grown to have over 50 registered businesses offering localised brand giveaways and a loyal base of local users.
Once just an idea talked about between CEO Megan Canavan and her dad, the young age of the team seems to work to their benefit when pitching to more established businesses, who perhaps understand the impact that mobile marketing can have on driving audience - both repeat and new, but not the technical ability to do anything meaningful about it.
“We’re from a generation that can’t be anywhere without their phone and so businesses trust us to know the best way to target their audience; which gives us validity to promote the effectiveness of mobile marketing” explained Kevin Campbell, the sales exec of the team.
The App itself is a pretty simple but effective format - businesses promote themselves via a 10 second advert, with the user initially enticed to watch the 10 second ad because they have the chance to win something from the business, such 
as meals, activity sessions or gift vouchers.
If you win that’s great, but if you lose, you still get the chance to pass the opportunity on to others. A win-win you would hope, when one of your mates bags that free dinner for two...
Whilst still very early days for the Scattr team, we see the potential for Scattr to scale to other locations and perhaps even be embraced by both UK and Irish wide brands wanting to grow customer engagement in both new and already establishing market places.
With geo-targeting next on the agenda, we look forward to passing on any standout news as they deliver on their future plans. Good luck team Scattr!
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Tobin Capital continues to expand its portfolio by investing in pop-up marketplace Sook, the startup on a mission to revolutionise the high street.
Sodexo and L Marks open call for applications from innovative startups and scaleups to join their inaugural Sodexo Healthcare and Seniors Accelerator.
The lowdown on FuturePlus, the startup that's on a mission to make sustainability accessible, achievable and affordable for all businesses.
.jpg)
John McLachlan, author and co-founder of Monkey Puzzle Training & Consultancy examines the differences between action-oriented and reflective leaders and which approach is best.
The fitness app that's not just about physical fitness; GoJoe helps employers to engage, motivate and connect their people across all pillars of wellbeing.
Now in its fifth year, North West England water firm United Utilities opens call for Innovation Lab, its pioneering ideas incubation programme.
Not-for-profit OneTech has spunout from Capital Enterprise to expand its offering and continue its mission of creating a more equitable, diverse and supported startup ecosystem.
London-based startup Deep Render tackles the internet’s data and bandwidth challenges via its innovative AI-powered file compression technology.
The lowdown on Dublin-based startup and NUI Maynooth spin-out Neuromod Devices and its innovative evidence-based bimodal neuromodulation treatment for chronic tinnitus.
.jpg)
With the clear shift towards generative AI, Richard Hayes, search director at digital marketing agency Catalyst explores what it means for SEO...
Published on: 20th April 2017
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Startup Sook Receives Investment from Tobin Capital 24th May 2023 Tobin Capital continues to expand its portfolio by investing in pop-up marketplace Sook, the startup on a mission to revolutionise the high street.
- L Marks Seeking Startups and Scaleups for Sodexo Healthcare and Seniors Accelerator 23rd May 2023 Sodexo and L Marks open call for applications from innovative startups and scaleups to join their inaugural Sodexo Healthcare and Seniors Accelerator.
- United Utilities Innovation Lab launches call-out for innovative ideas for fifth programme 18th May 2023 Now in its fifth year, North West England water firm United Utilities opens call for Innovation Lab, its pioneering ideas incubation programme.
- OneTech Spins Out from Capital Enterprise to Support Underserved Communities in Tech Across the UK 18th May 2023 Not-for-profit OneTech has spunout from Capital Enterprise to expand its offering and continue its mission of creating a more equitable, diverse and supported startup ecosystem.
