Scattr set to make brands 'game' for a pass the parcel style giveaway App
by Startacus Admin
We took a look at early-stage startup Scattr - the pass the parcel style app that offers users the chance to win brand giveaways from their favourite brands, restaurants and hotels.
Scattr embraces the love of sharing, and Scattr users have the opportunity to pass-on the chance of winning, to their friends and family, should they not bag the giveaway themselves.
The young Northern Ireland based startup is made up of a team of 5 recent graduates, and with Scattr only launching 6 months or so ago, they have to date, wisely focused version one of Scattr on their local marketplace in Derry. Over the last few months the app has grown to have over 50 registered businesses offering localised brand giveaways and a loyal base of local users.
Once just an idea talked about between CEO Megan Canavan and her dad, the young age of the team seems to work to their benefit when pitching to more established businesses, who perhaps understand the impact that mobile marketing can have on driving audience - both repeat and new, but not the technical ability to do anything meaningful about it.
“We’re from a generation that can’t be anywhere without their phone and so businesses trust us to know the best way to target their audience; which gives us validity to promote the effectiveness of mobile marketing” explained Kevin Campbell, the sales exec of the team.
The App itself is a pretty simple but effective format - businesses promote themselves via a 10 second advert, with the user initially enticed to watch the 10 second ad because they have the chance to win something from the business, such as meals, activity sessions or gift vouchers.
If you win that’s great, but if you lose, you still get the chance to pass the opportunity on to others. A win-win you would hope, when one of your mates bags that free dinner for two...
Whilst still very early days for the Scattr team, we see the potential for Scattr to scale to other locations and perhaps even be embraced by both UK and Irish wide brands wanting to grow customer engagement in both new and already establishing market places.
With geo-targeting next on the agenda, we look forward to passing on any standout news as they deliver on their future plans. Good luck team Scattr!
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.Got a business in the manufacturing sector? These tips on how you can reduce energy costs while being more sustainable are well worth a read...
Innovative InsurTech startup SureIn announces a €4M Seed round to further its mission of making insurance easy, transparent and hassle-free for SMBs.
Nassia Skoulikariti, Director of IoT Programmes, Mobile Ecosystem Forum shares some insights on how IoT is having a significant impact on all our lives.
Roger James Hamilton, Founder and CEO of Genius Group, a world-leading entrepreneur Edtech and education group, discusses how introducing a globalized curriculum will help better prepare students.
SuperFi, the debt prevention platform, has announced a $1m pre-seed funding round to support people during the cost of living crisis.
41 startups from 13 countries, including the UK, have been selected for the 8th Kickstart Innovation program, one of Europe’s leading innovation platforms.
Personal training platform Another Round has secured £300k in its latest fundraise, including investment from angels and its community.
Thingtrax Secures £4.3M to Empower Manufacturers to Build the Factories of the Future
A measure of inflation relief for small firms sees transport costs fall but service price increases remain elevated
Bedfordshire-based HR tech startup HR DataHub has built a range of tools for HR departments
Published on: 20th April 2017
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- SureIn Secures €4M to Close the SMB Insurance Gap 15th Aug 2023 Innovative InsurTech startup SureIn announces a €4M Seed round to further its mission of making insurance easy, transparent and hassle-free for SMBs.
- SuperFi raises $1M pre-seed funding round 28th Jul 2023 SuperFi, the debt prevention platform, has announced a $1m pre-seed funding round to support people during the cost of living crisis.
- Startups rely on AI & sustainability for new partnerships 27th Jul 2023 41 startups from 13 countries, including the UK, have been selected for the 8th Kickstart Innovation program, one of Europe’s leading innovation platforms.
- Another Round closes £300k Seed round to revolutionise personal training 21st Jul 2023 Personal training platform Another Round has secured £300k in its latest fundraise, including investment from angels and its community.