Startacus Join Now! /
View Our Toolkit

Satellite Broadband drives rural areas back into business

Startacus RSS

by Alastair Cameron

Satellite Broadband drives rural areas back into business

Companies trying to run a successful business from a rural area have always faced bigger challenges than city based organisations. With the internet, and in particular rural businesssocial media now playing such a crucial role in building and retaining a loyal client base, it was feared that those with no dial-up access would suffer greatly.

Many broadband providers do not deem rural areas to be as profitable enough to warrant any investment, and have abandoned them as a consequence.

Modern day marketing

Statistics for 2013 show that there are roughly 33 million Facebook users and 34 million Twitter account holders in the U.K, which means any company hoping for client engagement without using social media are just burying their heads in the sand.

A slow dial-up connection will simply not cut the mustard when it comes to the fast paced nature of sharing information across the various social media platforms. As approximately 20% of businesses are located in rural areas, it is a sizeable enough chunk of the British economy that broadband providers cannot ignore.

Help from above

In response to this, a number of support groups have formed to fight the cause for businesses considered to be out in the sticks, and the results have been encouraging to say the least. In November 2011, The Devon and Somerset Rural Connection Scheme formed and have already been given big thumbs up from many delighted customers.

Not only did they benefit from impressive 20 Mb satellite broadband connection speeds; they were also given complimentary kits, free installation and on-going support. Devon council asked participants to complete a survey in order to monitor the campaigns success, with users saying the scheme had played a crucial part in the development of their business.

Dial-up drudgery

Andrew Walwyn CEO of Europasat said:

“For five years, we’ve been trying hard to reach the consumers still subject to the drudgery of dial-up, to show them that satellite broadband is the perfect alternative if they can’t get broadband over wires. The feedback we’ve had from those we’ve spoken to so far is that they simply didn’t realise that the satellite alternative existed or how fast modern satellite internet solutions are.



Startacus RSS
Business DealsSubmit Your Startup
Win TicketsNetwork and Collaborate
Our Latest Features



Published on: 21st January 2014

If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.


Create an Idea!View Other Ideas, Projects or Startups
Drive with Belron Why not Sign Up?
Create Projects
Edit Projects
Self Interviews
Self Starter of the Year
Product Giveaways
Subscribe to our Newsletter
  • AIB Start-up Academy Summit returns to Belfast! 13th Jan 2017 Northern Ireland startups and entrepreneurs listen up! The AIB Start-up Academy Summit will be back in Belfast and we’ve all the important info you need to bag your free ticket to attend!
  • Newcastle Startup Week Set to Inspire 11th Jan 2017 Newcastle Startup Week - a new festival of entrepreneurship aims to inspire local people to start businesses and attract greater inward investment to the city and wider North East of England region.
  • Drive with Belron Accelerator seeks disruptive Startups 7th Jan 2017 The world’s leading vehicle glass repair and replacement service provider Belron is back on the hunt for innovative startups to joins its ten week accelerator Drive.
  • Startup News UK 2016 Review - November and December 5th Jan 2017 The Donald, Startup programmes and Accelerators, investment news, & the UK's first university campus VC firm, it's all included in part 6 of our UK Startup News Review 2016.
Startacus
Check us out at our Google+ page!